Глава 7

1- Личное общение с д-ром Арвиндом Рангасвами, июль 2001.

2. “P&G Sets S5B Clariol Deal”, CNN.com, May 21, 2001, www.cnn.corn/2001/business/05/21/clariol

3. Stephanie N. Mehta, “Cisco Fractures Its Own Fairv Tale”, Fortune, May 14, 2001, p. 104-112.

4. “Downturn in Fast-Forward”, Business Week, February 19, 2001, p. 32+.

5. cm. David B. Whitlark, Michael D. Geurts, and Michael J. Swenson, “New Product

Forecasting with a Purchase Intention Survey”, Journal of Business Forecasting 12, Fall

1993,p.18-21.

6. Gary L. Lilien and Arvind Rangaswamy, Marketing Engineering (Reading, MA:

Addison-Wesley, 1998), p. 195-200.

7. Andy Hemmer, “Entrepreneurs Clean Up”, Cincinnati Business Courier, may 28, 2001,

Cincinnati, bcentral .com/cincinnati/stories/2001/05/28/smallbl .html.

8. Russ Banhain, “The Revolution in Planning”, CFO, August 1999, p. 47+.

9. John Sawhill and David Williamson, “Measuring What Matters in Nonprofits”, McKinsey Quarterly, 2001, no. 2,www.rnckinseyquarterly. coit^ Sean Madigan, “War Stories”, Washington BusinessJournal, January 11,2002, Washington,bcentral.com/washington/stories/2002/01/14/story 2.html.

10. Christopher Ittncr and David Larcker, “Non-Financial Performance Measures: What

Works and What Doesn’t”, Wharton Knowledge, October 16, 2000,

knowledge.wharton.upenn.edu/articles.cfm?catid=l&articleid=279.

11. Ittner and Larcker, “Non-Financial Performance Measures: What Works and What Doesn’t”.

12. Cliff Edwards, “Intel: Can CEO Craig Barrett Reverse This Slide?” Business Week,

October 15, 2001, p. 80-90; Janice Revell, “The Price Is not Always Right”, Fortune,

May 14, 2001, p. 240; John G. Spooner, “Intel Preparing New Mobile Chips”, CNET

News.com, January 18, 2002, news . corn. com/2100-1040-818827 .html

13. Kate Maddox, “Marketers Tie Value to Bottom Line”, B to B, April 2, 2001, p. 1 +;

Wylie Wong, “NTT Joins Web Services Directory Effort”, CNETNen’s.com, January

17, 2002,news.corn.corn/2100-1001-817566.html

14. Maddox, “Marketers Tie Value to Bottom Line”, p. 1+.

15. “Empire Builders: Monica Luechtcfeld”, Business Week, May 14, 2001, EB28-29;

Maddox, “Marketers Tie Value to Bottom Line”, p. 1+.

16. Shirley Siluk Gregory, “New DigiMine Tool Digs in to Marketing Analysis”, CRM

Daily.corn, February 26, 2001, www. crmdaily. corn/peri/story/ ?id=7744

17. Ittner and Larcker, “Noil-Financial Performance Measures: What Works and What

Doesn’t”.

18. “Downturn in Fast-Forward”, Business Week, p. 32^.

19. Dan Brekke, “The Future Is Now — or Never”, New York Times Magazine, )amiarv 23,

2000,p.30-33.

Глава 8

1. Личное общение с д-ром Гэри Л. Лилиен, июнь 2001.

2. Troy Wolverton, “Etoys Reopens for Business As KB Unit”, CNETNevs.com,

October 17, 2001, news . cnet. corn/news/0-10 07-200-755957 7 .html

Michael Mahoney andJon W^eisman, “The Last Days ofeToys”. E-Commerce Times,

March 7, 2001,www.ecomrnercetirnes.corn/per I/printer/7978

3. Claudia H. Deutsch,”... And to Pcnny-Pinching Wizardry”, New York Times, May 6,

2001, sec. 3, 1, 14; “Social Responsibility: Leadership, Examples”, Business for Social

Responsibility (n.d.), www.bsr . org; “Xerox Seeks $500 Million in Note Placement”,

Reuters, January 7, 2002, news . corn. com/2110-1001-802170 .html

4. Kevin J. Clancy and Peter C. Krieg, Counter-Intuitive Marketing (New York: Free

Press, 2000), p. 298, 299.

5. Chris Nelder, “Social Assessment”, Better World ‘Zine, (n.d.),

www.betterworld.com/BWZ/9604/cover 1-1.htm

6. “Social Responsibility: Leadership, Examples”, Business for Social Responsibility

(n.d.), www. bsr . org.

7. Michael Mahoney, “Net Appliance ‘Audrey’ Sacked after Five Months”, E-Commerce

Times, March 22, 2001, www. ecornrnercetirnes . corn/per I/printer/836 2

8. Keith Regan, “Netccntives, HealthCcntral Seek Bankruptcy Protection”, E-Commerce

Times, October 10, 2001, ecommercetimes . corn/per 1/story / ?id= 1406 8;

Steven Musil, “Buy.coin Wins Financial Rescue”, CNET Nev’s.com, August 23, 2001.

news.cnet.com/news/0-1007-200-6958495.htrnl; Elizabeth Blakey,

“Survivors of the E-Commerce ‘Death-Watch’”, E-Commerce Times, June 4, 2001,

www. ecornrnercetimes . corn/ peri /story/10212 . htrni Sergio G. Non, “The

Starting Line: Falling Techs Turn to Buyouts”, CNET News.com, December 5, 2001,

news.corn.corn/2100-12-276588.html

9. Russ Banham, “The Revolution in Planning”, CFO. August 1999, p. 47+.

10. Chris Isidore, “GM Pay Sales Edge Up”, CNNjn.com, June 1, 2001,

cnnfn.cnn.corn/2001/06/01/companies/autosaIes/index.htra

11. “Merrill’s Profit Slumps 52% on Drop in Equity Trading, Soaring Expenses”, Wall

Street Journal, October 18, 2001, interac-

tive.wsj.corn/articles/SBl003409681239405800.htm

12. “PanAmSat Develops Contingency Plan in Wake of Satellite Problem”. S{)ace\’!e!cs

News, October 2, 2000. www. spaceviews .corn/2000,/10/02 a .html