Глава 4

1. Личное общение с д-ром Моханом Сохни, май 2001.

2. Michael Pollan, “Naturally: How Organic Became a Marketing Niche and a Multibillion Dollar Industry”, New York Times Magazine, May 13, 2001, p. 30-37, 57-58, 63-64.

3. Jack Neff. “General Mills to Customize Cereal on the Web”, Advertising Age, November

20, 2000, p. 40; Evantheia Schibsted, “The Sizzle”, Business 2.0, March 20, 2001, p. 80.

4. Henri Cauvin, “Braving War and Graft, Coke Goes Back to Angola”, New York Times,

April 22, 2001, sec. 3, 1, 13.

5. Devin Leonard, “Madison Ave. Fights Back”, Fortune, February 5, 2001, p. 150-154;

Web-caHT Kimberly-Clark (www.kimberly-clark.com).

6. Robert Sharoft, “Diversity in the Mainstream”, Marketing News, May 21,2001, p. 1,13,14.

7. Hassan Fattah, “The Rising Tide”, American Demographics, April 2001, www.americandemographics.corn

8. “Taste the Differences”, Grocer, January 20,2001,p. S10+.

9. “Taste the Differences”, p. S10+.

10. Dale Buss, “The New Company Car”, Business 2.0, March 6, 2001, p. 80-81; “Rental

Cars Find Their Way Home”, Reuters, January 17, 2002,

news.com.com/2100-1033-817433.html

11. Ken Belson, “Net Shopping: Why Japan Won’t Take the Plunge”, Business Week,]\.\\y

31, 2000, p. 64; “Hit the Net, Then the Met”, Business Week, January 29, 2001, p. 8.

12. “Volvo Cars Launches Interactive TV Promotion”, Volvo news release, March 16,

2001, www.marketingclick .corn; “Volvo Hitches Ride on MSN”, Reuters,

December 3, 2001, news.com.com/2110-1023-27 6497. html

13. Keith Rcgan and Nora Macaluso, “Netscape Unveils Small Biz Service”, E-Commerce

Times, September 13, 2000, ecommercetimes . com/perl/story/?id=4273.

14. Desiree De Myer, “Get Smart”, Smart Business, February 2001, p. 92-99; “ERoom

Technology Receives the CIO Web Business 50 Award for Its Hosted Service Offering

ERoom.net”, CNETNews. corn, January 7, 2002, investor. cnet. corn/investor/

news/news item/0-9900-1028-8391643-0.html

15. Robert Conlin and Larry Seben, “Avaya Puts Quintus Assets to Work”, CRM Daily.com, May 15, 2001, www. crmdaily. com/perl/story/9740 .html; “Russo Returns to Lucent as CEO”, Reuters, January 7, 2002, news.com.com/2100-1033-802322.html

16. Dana James, “Play It Straight”, Marketing News, May 21, 2001, p. 15.

17. Laurcn Gibbons Paul. “When Bad Economies Happen to Good Companies”, Inc.,

October 30,2001, p. 128-131.

Глава 5

1. Личное общение с д-ром Джоди страус, август 2001.

2. H. Igor Ansoff. “Strategies for Diversification”, 11 award Business Review, September-

October 1957, p. 113-124; Philip Kotler, Kotleron Marketing (New York: The Free

Press, 1999), p. 46-48.

3. Alynda Wheat, “Fortune 500 Retail Champs: J.C. Penney. No. 43”, Fortune, April 16.

2001,p.198-199.

4. Stephanie Mehta, “Don’t Call Me Baby”, Fortune, April 16, 2001, p. 162-170; “Verizon

Seeks Long-Distance in Vermont”, Reuters, January 17, 2002,

news.com.com/2110-1033-817428.html

5. Jill Hecht Maxwell, “Been There, Grown That: Net Wages”, Inc., October 30, 2001,

p. 39.

6. Arlene Weintraub, “Chairman of the Board”, Business Week, May 28, 2001, p. 96.

7. Nelson D. Schwartz, “Colgate Cleans Up”, Fortune, April 16, 2001, p. 179-180.

8. Stephanie N. Mehta, “Cisco Fractures Its Own Fairy Tale”, Fortune, May 14, 2001,

p. 104-112; Ben Elgin and Jim Kerstetter, “No Silver Lining for Tech Sales”, Business

Week, October 22, 2001, p. 16.

9. Roger 0. Crockett, “Chris Galvin Shakes Things Up — Again”, Business Week, May 28,

2001. p. 38-39; “Motorola Set to Sell Phones in Japan Again”, CNN.com, January 18,

2002.www.cnn.com/2002/BUSINESS/asia/01/17/motorola.japanmobi Ie

10. Michael Arndt, “There’s Life in the Old Bird Yet”, Business Week, May 14, 2001, p. 77-78.

11. General Electric Annual Report, 2000, 8, p. 18.

12. “Empire Builders: Monica Lucchtefeld”, Business Week, May 14, 2001, EB28-29.

13. Janice Revell, “The Price Is not Always Right”, Fortune, May 14. 2001, p. 240.