Глава 2

1. Личное общение с д-ром Джозефом Блекберном, июнь 2001.

2. Jennifer Lee, “Gateway Awaits the Next Bounce”, New York Times, September 2, 2001, sec. 3. 6; Katrina Brooker, “I Built This Company, I Can Save It”, Fortune, April 30, 2001, p. 94-102; “Gateway’s Credit Rating Cut”, CNN.com, January 8, 2002, www.cnn.corn/2002/business/01/08gateway/junk

3. Личное общение с д-ром Кевином Лейном келлером, автором книги Strategic Brand Management: Building, Measuring, and Managing Brand Equity, May 2001.

4. James C. Collins and Jerry I. Porras, Built to Last (New York: IlarperBusiness, 1994), p. 220-221.

5. IBM 2000 Annual Report, 48.

6. Morgan Stanley Dean Witter 2000 Annual Report, 1.

7. “Merchants Cut Market Costs”, CNNfn.com, November 28, 2000,

cnnfn.corn/2000/11/28/electron ie/online

8. Calmetta Coleman, “Pruning Costs”, Wall Street Journal, February 12, 2001, p. R30.

9. Kate Murphy, “Food Brokers Are Bigger, So Shelves Look Smaller”, New York Times, September 2, 2001, sec. 3, 4.

10. J.B. Houck, “Connected Travelers ‘Go Stay’ at Wireless-Wise Hotels”, CRM Daily.corn, May 8, 2001,www.crmdaily.corn/per 1/story/9549.htrni

11. Daniel V. DeLong, “Lights Out for Yahoo! in Power Outage”, E- Commerce Times, May 8,

2001, ecommercetimes . corn/peri/story/955 7 . html

12. Thea Singer, “Can Business Still Save the World?” Inc., April 2001, p. 58-72.

13. Lori Enos, “Price-Fixing Worries Aired at U.S. B2B Seminar”, E-Commerce Times, May 8,

2001,ecommercetimes.corn/peri/story/?id=955Q

14. Andrew Hill. “GE Likely to Challenge ELJ Veto of I loneywell Deal”, Financial Times,

August 1, 200 l.www. ft .corn.

15. Sofia Javed, “Ethnic E-Tailer Builds Expertise in Untapped Market”. Marketing News,

October 9,2000,p.24.

16. Kristin Harmel. “Who Eats Beef? Consumption Depends on Age, Education. UF

Study Shows”, ScienceDaily. September 28, 2000,

www.sciencedaily.corn/releases/2000/GO 0914104820.htm

17. Обсуждение базируется на книге Michael Porter, Com])etitu-e Advantage (New York: Eree Press, 1985),])’. 11-26.

Глава 3

1. Личное общение с д-ром Кевином Кленси, сотрудником компании Copernicus Marketing and Consulting, Man 2001.

2. Базируется на материале книги Gary L. Lilien and Arvind Rangaswamy, Marketing Engineering^ Reading, MA: Addison-Wesley, 1998), p. 129.

3. Ken Belson, “Using the Web to Trap Car Thieves”, Business \Veek,]uw 18, 2001, p. 77.

4. Thea Singer, “Curricular Extras”, Inc., May 1, 2001, p. 55-56; Thea Singer, “Comeback Markets”, Inc., May 1, 2001, p. 53-54.

5. Elizabeth Blakey, “Exclusive Interview: Sun Microsystems”, E-Commerce Times, October 3, 2000, ecommercetimes . com/perl/story/?id=445Q

6. Daniel Kadlec, “Handheld Computers: Growing Pains”, On Magazine, May 2001, p. 66; Kirn Girard, “The Palm Phenom”, Business 2.0, April 3, 2001, p. 74-80; lan Fried and

Richard Shim, “Handheld Industry Sees Hope in Wireless”, CNET News.com, January 16, 2002, news.com.com/2100-1040-814416.htmL

7. Girard, “The Palm Phenom”, p. 74-80.

8. Ronna Abramson, “Newspapers Caught in Web Squeeze”, Thestandard.com, March 23, 2001,www.thestandard.corn/articie/display/O.1151.23085.00.htm3; Stcfanie Olsen, “Encouraging Signs for Online Ad Market”, CNET News.com, December 11, 2001,news.com.com/2100-1023-276841.html

9. Edmund Sanders, “AOL Cookies, Web Bugs to Track Advertising”, Los Angeles Times, October 5, 2001,www.latimes.corn/technology/la-000079627oct05.story

10. Pete Engardio, “Smart Globalization”, Business Week, August 27, 2001, p. 132-136.

11. Philip Kotler, Marketing Management, 10^th edition (Upper Saddle River, NJ: Prentice

Hall, 2000), p. 21.

12. Tony Smith, “Resurrected Harp-Maker Plays to Win”, Marketing News, February 26,

2001,p.47.

13. “In Living Color”, Washington Post, May 2, 2001, p. C15.

14. “The Perfect Models: Celebrities Smack Down the Nerd Image”, Business 2.0, April 3,

2001,p.78.

15. Elizabeth Blakey, “Success Story: JCPcnney.corn”, E-Commerce Times, August 3, 2000.

www.ecommercetimes.corn/peri/story/?id=3941;

16. D. M. Osborne. “Upstarts: Photo Opportunities”, Inc., December 2000. p. 25+.

17. Marty Jerome. “Instant E-Business”. Smart Business, December 2000, p. 130-140.

18. John Gaffncy. “How Do You Feel About a $44 Tooth-Bleaching Kit?” Business 2.0,

September 2001, p. 126-127.