Литература

Глава 1

1. Личное общение, февраль 2001.

2. Paul A. Greenberg, “E-Tailers Benefit Wlicn Customers Run the Show”, E-Commerce Times, May 4, 2001, ecommercetimes . corn/per 1/story/?id= 9 47 7, Alison Stein Wellncr, “Beauty in Distress”, American Demographics, January 2001, p. 62-64; Paul A. Grecnberg, “Online Beauty Sites Face Uncertain Future”, E-Commerce Times, March 30, 2000, www. ecommerce times . coin/news/articles2000/000330-5 . shtml; Amanda Beeler and Jack Ncff, “P&G Cosmetics Startup Sets Out to Be Different”, Advertising Age, October 1999, www. adage . corn.

3. Lee Clifford, “Breaking Away: A Man With a Plan”, Smart Money, June 2000, p. 170,172.

4. Sir George Bull, “What Does the Term Marketing Really Stand for?” Marketing,

November 30, 2000, p. 30.

5. Tain Harbert, “A Tale of Two Mobile Telephone Makers”, Electronic Business,

May 2000, p. 88+:Justin Fox, “Nokia’s Secret Code”, Fortune, May 1, 2000, p. 160+;

“Nokia Boss Marks 10 Years”, CNN.com, January 16, 2002,

www.cnn.com/2002/BUSINESS/01/16/nokiaboss/index.html

6. Alexandra Kirkman, “Zoom! Zoom!” Forbes, May 14, 2001, p. 205.

7. Johanne Torres, “IBM’s Content-Driven Marketing Plan”, Econtent,}\\\y 2001, p. 60.

8. Mike Musgrove, “Dreamcast Exits Competitive Field”, Washington Post, February 1. 2001, E03,www.washingtonpost.com/wp-dyn/articles/A10866-2001Jan31.html;

Chris Morris, “Sony’s PlayStation 2 Shortage”, CNNfn.com, September 27, 2000,

cnnfn. corn/ 2 00 0/09/27 / technology /sony/; “Sony Stung By PlayStation 2

Delays”, CNN.com, January 23, 2001,

www.cnn.corn/2001/world/asiapcf/east/01/23/sony.pi ay station/

9. Satoko Suzuki, “PlayStation 2 wilh Bonus ‘Flaw’ Sells Millions in Japan”. CV.V.cow, October 26, 2000, www.cnn. corn/ 2 000/techno logy comput ing /10/26 / japan.playstation/index.html.

10. John Chartier. “Rescue-1 lero Toy Sales Surge”. October 8. 2001.

www.money.cnn.com/2001/10/08/companies/toys

11. Stephanie Balzer. “Suns Search for Fan Rebound”, Phoenix Bu.sirnw /ou/’n^l, May 4. 2001,p. 3.

12. Bill Breen, “Forced to Face the Web”, Fas! Company, February 2001, p. 162+.

13. George Anders, “Why Real-Time Business Takes Real Time”, Fast Company, July 2001. p.158-161.

14. Kevin J. Clancy and Peter C. Krieg, Counterintuitive Marketing (New York: Free Press, 2000), p. 199-201.

15. Vera Gibbons, “How Does Your Garden Grow?” Smart Money, November 2000, p.214-216.

16. Kohl’s Web site, www. kohlscorporation. corn

17. Susan Chandler, “Designers Find Their Target”, News-Times (Danbury, CT),

September 4, 2001, p. C8.

18. cm. Philip Kotler, Marketing Management, 10^th edition (Upper Saddle River, NJ: Prentice Hall, 2000), p. 74-75.

19. Ben Elgin, “Will Business Yahoo! Too?” Business Week, February 5, 2001, p. 52.

20. Katrina Brooker, “A Game of Inches”, Fortune, February 5, 2001, p. 98-100.

21. Robert D. Hot, “Amazon’s Go-Go Growth? Gone”, Business Week, February 12, 2001, p. 39.

22. Hot, “Amazon’s Go-Go Growth? Gone”, p. 39.

23. Holly Vanscoy, “Life After Living.com”, Smart Business, February 2001, p. 68-70.

24. U.S. Census Bureau, “State and County QuickFacts”, quickfacts.census.gov/cgi-bin/usa.

25. Susan Stellin, “This Web Site Rocks! (It’s Turning a Profit.)”, New York Times,

December 3, 2000, sec. 3, 4.

26. William Echikson, “The Mark ofZara”, Business Week, May 29, 2000, p. 98-100.

27. Clare Sahba, “Walmart.com Harvests Garden.com Assets”, E-Commerce Times, January 18, 2001,www.ecommercetimes.com/perl/story/?id=6818

28. Christopher Caggiano, “Cruising for Profits”, Inc. Tech 2000, no. 4, November 15, 2000, p. 45-60.

29. Duncan Hughes, “Slowing Global Economy to Affect Harley-Davidson’s Earnings”, Sunday Business, July 8, 2001, www. sundaybusiness .co.uk; Katie Muldoon. “Direct From Muldoon: Keeping the Growth Curve Growing”, Direct, December 2000.

P.53+.

30. Flora Tartakovsky, “Top 10 Digital Workplaces”, Time Digital. October 2000, p. 32-36.

31. Adam Lashinskv, “Vallev Keiretsu: Beware ‘Alliances’”, Fortune, November 13, 2000, p. 448-450.

32. Bob Donath, “Irritations Lead Users to Innovations”, Marketing News, October 9, 2000, p. 16; Michael Arndt, “3M: A Lab for Growth?” Business Week, January 21. 2002. p. 50-51.

33. Karen Talaski. “Shoppers Answer Surveys with Lure of Prizes”, The Journal Nacs (Rockland, New York), November 11, 2000, p. 2D.

34. Michael Mahoney, “Special Report: Look WTw’s Making Money Online, Part I”. E-Commerce Times, March 27, 2001, ecommercetimes . corn/peri/story/ ?id=8233; Ken Yamada, “Shop Talk: Doppelgangers Live to Shop”, Redhening.com, December 12, 2000,

www.redherring.com/industries/2000/1212/ind-shoptalkl21200.html.

35. Uiane Brady. “Why Service Stinks”, Business Week, October 23, 2000, p. 118-128.