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Somewhat high employment turnover.

Less turnover.

 

 

Budgets and resources can be limited.

More resources usually available.

 

 

Salary traditionally low at entry level.

Salaries tend to be higher.

 

 

Insurance, medical benefits can be

Benefits usually good, sometimes excellent.

minimal.

 

 

 

Little opportunity for profit-sharing, stock

More opportunities available.

options

 

 

 

High emphasis on tactical skills,

Can be more managerial and involved in strategic

production of materials.

planning.

 

 

You will graduate from college in several months and plan a career in public relations. After several interviews, you receive two job offers.

One is with a high-technology company that makes inject printers and scanners for the consumer market. The corporate communications department has about 20 professionals, and it is customary for beginners to start in employee publications or product publicity. Later, with more experience, you might be assigned to do marketing communications for a product group or work in a specialized area such as investor relations, governmental affairs, or even community relations.

The second job offer is from a local office of a large, national public relations firm. You would begin as an assistant account executive and work on several accounts, including a chain of fast-food restaurants and an insurance company. The jobs pay about the same, but the corporation offers better insurance and medical plans.

Taking into consideration the pros and cons of working for public relations firms versus corporations, what job would best fit your abilities and preferences? Explain your reasons.

6. Урок 6 (Unit 6) Research

1.Starting up

1.Which stage in implementing a PR program is research?

2.Have you ever taken part in any kind of research?

2.Listening

Listening 6.1.

Listen to an interview with Bob Richardson, a public relations practitioner working for Junction Co. Answer these questions.

1.What does a PR specialist have to do before implementing a program in public relations?

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