- •Unit 1. What is economics?
- •Lead-in
- •Words with the stress on the first syllable:
- •Words with the stress on the second syllable:
- •Polysyllabic words with the main and secondary stress:
- •Text a: What is Economics? Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: what economics isn't
- •Text c: Micro, Macro and Fantasy Economics
- •Business communication
- •Introductions How to Say Hello
- •If you're determined not to be caught cardless again, here are some tips to help you remember:
- •Grammar present tenses
- •The present simple tense
- •Make up questions the interviewer may ask her. Here are some prompts to help you.
- •Now formulate questions Alice is likely to ask the interviewer.
- •The present continuous tense
- •The present simple versus the present continuous
- •Unit 2. Factors of production
- •Lead-in
- •Reading drills
- •Words with the stress on the first syllable:
- •Words with the stress on the second syllable:
- •Polysyllabic words with the main and secondary stress:
- •Word-formation
- •Text a: factors of production Active Vocabulary
- •Natural resources – land and mineral deposits
- •Human resources – labour
- •Information as a factor of production
- •Vocabulary focus
- •Language skills
- •Writing
- •Text b: entrepreneurship
- •Text c: Factors of Production for an Innovation Economy
- •Business communication
- •In the office
- •Grammar the present perfect tense
- •The present perfect continuous tense
- •The present continuous versus the present perfect continuous
- •The present perfect versus the present perfect contnuous
- •Present tenses review
- •Unit 3.Types of economic systems
- •Lead-in
- •Words with the stress on the first syllable:
- •Words with the stress on the second syllable:
- •Polysyllabic words with the main and secondary stress:
- •Text a: types of economic systems Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b:command economy
- •T ext c: the good (and bad) model guide
- •Business communication
- •Grammar exercises past tenses
- •The past simple tense
- •The past continuous
- •The past simple versus the past continuous
- •The past simple versus the present perfect
- •Unit 4. Demand and supply
- •Lead-in
- •Text a: demand and supply
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b. The role of prices
- •T ext c: two factors that affect labour supply and demand
- •Business communication making an appointment
- •Grammar past perfect
- •Past perfect continuous
- •Past Continuous or Past Perfect Continuous?
- •Past Simple, Past Perfect or Past Perfect Continuous?
- •Past tenses review
- •Unit 5. Free-enterprise system
- •Lead-in
- •Text a: what is free enterprise?
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: role of government in a free-enterprise economy
- •Text c: invisible hand
- •Business communication at the airport Look at the picture. What do you think the phrase Live out of a suitcase mean?
- •Going through Customs.
- •Do the drills.
- •2) Role-play the situations in the airport using the vocabulary of the lesson. Grammar future tenses
- •The future simple tense
- •The future simple versus the present simple
- •The future simple versus be going to
- •Be going to versus the present continuous
- •The future continuous tense
- •The future continuous versus the future simple
- •The future perfect versus the future perfect continuous
- •Future tenses review
- •The imperative mood
- •Unit 6. Forms of business organisation
- •Lead-in
- •Reading drills
- •Words with the stress on the first syllable:
- •Words with the stress on the second syllable:
- •Polysyllabic words with the main and secondary stress:
- •Word formation
- •Text a: forms of business organisation Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: nonprofit organisations
- •Text c: franchising
- •Business communication at the hotel
- •In pairs read the following situations.
- •2). Choose the correct options to the questions.
- •Grammar nouns
- •ArticleS
- •IntoEnglish.
- •Unit 7. Money
- •Lead-in
- •Text a: money and its role in the economy Active Vocabulary
- •Money is a medium of exchange
- •Money is a measure of value or a unit of account
- •Money is a store of value
- •Money is a means of liquidity
- •Vocabulary focus
- •Language skills
- •Discussion points
- •Text b: a glimpse of the american, british and euro
- •Text c: a barter way of doing business
- •Business communication On the phone
- •Inquiring about the telephone number
- •Useful Language Box
- •Grammar determiners
- •Numerals
- •Unit 8. Taxes
- •Lead-in
- •Reading drills
- •Text a: taxes Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: taxation in the uk
- •Text c: taxes are good
- •Business communication
- •In company
- •Grammar pronouns
- •Adjective and adverb
- •Very, too, far, much, a lot, rather, a bit, a little, any, by far, quite, nearly, almost
- •Test yourself Test 1
- •Test 11
- •Test 12
- •Test 13
- •Test 14
- •Test 15
- •Граматичний довідник дієслово the verb
- •Дієслова to be і to have.
- •Часи дієслова
- •Група теперішніх часів Утворення стверджувальних, заперечних та питальних форм
- •Правила написання дієслівних форм
- •Типи питальних речень
- •Загальна таблиця випадків використання
- •Не мають форми тривалого часу дієслова, що виражають
- •Інші дієслова, які не можуть виражати дію або стан як процес:
- •Група минулих часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання минулих часів
- •Група майбутніх часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання майбутніх часів
- •Інші способи вираження майбутнього часу
- •Наказовий спосіб
- •Іменник the noun
- •Число іменників
- •Деякі іменники мають особливі форми у множині:
- •Утворення множини іменників
- •Класифікація іменників за ознакою обчислювані/необчислювані
- •Випадки переходу необчислюваних іменників у обчислювані
- •Іменники, які узгоджуються із дієсловом в однині
- •Іменники, які узгоджуються із дієсловом у множині
- •Рід іменників
- •Рід іменників в англійській мові
- •Відмінки іменників
- •Відмінок іменника. Форми та особливості вживання присвійного відмінку
- •Форми присвійного відмінку
- •Особливості вживання присвійного відмінку
- •Вживання іменників - назв неістот у присвійному відмінку
- •Іменники у функції означення
- •Артикль
- •Вживання неозначеного артикля.
- •Вживання неозначеного артикля a/an (тільки із обчислюваними іменниками в однині)
- •A/anабо one
- •Артиклі з деякими необчислюваними іменниками
- •Вживання означеного артикля
- •Вживання означеного артикля the
- •Вживання нульового артикля (відсутність артикля)
- •Детермінанти
- •Присвійні прикметники і займенники
- •Присвійні прикметники
- •Присвійні займенники
- •Вказівні слова
- •Кількісні слова
- •Some/any/no
- •Many/much/a lot (lots) of/ (a) few/ (a) little
- •All (of)/most (of)
- •Every/each
- •Another/the other/other
- •Both, neither, either, none
- •Числівники
- •Займенник
- •Особові займенники
- •It або there?
- •Неозначено-особові займенники
- •Indefinite Personal Pronouns
- •Зворотні займенники
- •Прикметник
- •Прислівник
- •Ступені порівняння прикметників
- •Особливі випадки утворення ступенів порівняння прикметників і прислівників
- •Appendices
- •Словотворення Word formation
- •Enjoy your reading
- •I, Pencil My Family Tree as told to Leonard e. Read
- •Innumerable Antecedents
- •Money The History of Money
- •Extract 1
- •Extract 2
- •Extract 3
- •Success story
- •The Financier, by Theodore Dreiser Chapter III
- •The Iron Heel, by JackLondon Chapter 2 Challenges
- •Glossary
- •Internet Resources
- •Contents
Text b: what economics isn't
Ex.20. Scan the text below and give headlines to each paragraph.
Let's start with what economics isn't. Economics isn't a meal ticket to make lots of money in the stock market, although economics helps you understand how stock markets and other markets work. Economics also isn't a business degree, although economics teaches important business skills. (1) ____________. As such, economics helps to explain the mysteries of how people and society operate.
Economics is defined as the study of how people choose to use their scarce resources in an attempt to satisfy their unlimited wants. (2) ____________. Think, for example, why you don't own a Ferrari or a Porsche (if you do, congratulations). You probably can't afford to purchase these expensive automobiles, or even if you can, this is not the best use of your money. You may want a Ferrari, and in fact there is no prohibition against your buying a Ferrari. But you don't have the resources - namely, money - to buy a Ferrari.
Take this one step further. Why don't you go to the movies every night, or go out dancing until 2 AM every evening? You may want to, even prefer to, but you can't because you have homework, or a job, or both. Even if you could financially afford this lifestyle, your time is a scarce resource. (3) ____________.
Economics builds scientific models to explain why people behave the way they do. And economists use these models, in conjunction with their observations of the world, to analyze and explain why things happen the way they do.
Does this sound boring? It shouldn't. (4) ____________. Even more, economics is about finding the truth, even if the truth may go counter to what you, and most people, may intuitively believe. As one economist put it, economics is about paradoxes, about providing answers to riddles that are contrary to accepted opinion yet are true. Think about a few such paradoxes:
Supermodels and athletes may be better off bypassing college for professional work than by attending college. Why? The potential income they forego by attending school is greater than the benefit a college degree brings to a supermodel or star athlete. This is not to say that education is bad, or supermodels can't afford college; rather, it simply says that the allocation of time is better spent working than by attending school.
(5) ____________. Traffic jams seem to be a necessary evil, right? What if drivers needed to pay a toll, say $1, during busy rush hours. This would certainly prevent some drivers who didn't need to drive from driving during rush hour, and traffic congestion would lessen. In economics, driving is a want and freeways, time, and money are resources. If we could better allocate these resources, then we could lessen traffic.
This is what economics is all about - finding answers to problems that are not always as they seem to be.
Why major in economics? Economics teaches valuable skills and problem-solving techniques that will help you solve the mysteries life presents. But there's another reason. (6) ____________. In addition to academia and government, economists work in all facets of the business world, including manufacturing, mining, banking, insurance, and retailing. Not to mention sports, recreation, entertainment, and technology.
Why do businesses need economists? First, economists are trained to think analytically and critically to solve complex problems. Second, and relatedly, (7) ____________, and as such economists are trained to recognize human behaviour in relation to work, production, distribution and consumption, the fundamental operations of most businesses.
Businesses began to hire economists in increasing numbers shortly after World War II, and the economics profession has grown rapidly ever since. Both large and small firms hire economists. Large firms tend to have whole divisions dedicated to economic research, with a number of economists addressing specialized areas. Smaller firms, on the other hand, tend to hire only one or two economists to address a number of general areas: planning, forecasting, finance, and other duties.
(8) ____________. Economists analyze data and provide information; the manager uses this information to make decisions. The public profile may not be there, but the power of the information is great. This may explain why so many corporate CEOs rose to their positions through the economics division.
Ex.21. Read the text. Choose the best sentence A-G to fill each of the gaps 1-8. Do not use any of them more than once.
A Again, economics is about solving problems.
B Economics is a social science
C In other words, we have unlimited possibilities in life to do whatever we want, but we are limited by the resources we have to do these things.
D Namely, jobs, and decent-paying ones at that.
E The role of the economist may differ from that of the manager.
F Traffic jams can be prevented.
G You need to spend time studying or working which prevents you from movie watching and dancing.
H Economics, first and foremost, is a social science.
Ex.22. Read the text and decide whether the following statements are true or false. Correct the false statements.
Economics helps you understand how stock markets and other markets work.
Economics is a business degree.
Economics teaches important business skills.
Economics helps to explain the mysteries of how people and society operate.
Economics is defined as the study of how people choose to use their unlimited resources in an attempt to satisfy their scarce wants.
Economics builds scientific models to explain why people behave the way they do.
In economics, driving is a resource and freeways, time, and money are wants.
Economists work in all facets of the business world, including manufacturing, mining, banking, insurance, and retailing.
Economists are trained to think analytically and critically to solve complex problems.
Only large firms hire economists.
Large firms tend to have whole divisions dedicated to economic research, with a number of economists addressing specialised areas.
Ex.23. Read text B again and answer the following questions.
What is not economics?
How is economics defined?
Why does economics build scientific models?
How do economists use these models?
What is economics about?
Why do businesses need economists?
When did businesses begin to hire economists?
How do large and small firms hire economists?
What is the role of the economist?
What does the manager use to make decisions?