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V. Complete the sentences:

1. ……..that is why the profession of tradesman gets more and more importance and popularity among …..

2. Buying, selling, market research, …….

3. …… refers to the goods or service that a company wants to sell.

4. ……to research the potential market, to test of the product to insure quality, and then to introduce it to the market.

5. ……connected with the movement of goods and services from ….

6. …… promotion, selling, credit, traffic and marketing research.

7. …makes the business world.

8. Tradesman should be able to ….. in order to enable the company he works at to ……

9. For this purpose s/he should posses …..

10. …. the company’s success.

VI. Give English equivalents to the following words and word combinations:

Дослідження ринку

Потенційний

Застрахувати

Споживач

Калькуляція цін

Перевезення, фрахт

Забезпечувати

Успіх компанії

Мати справу з

Робити все можливе

VII. Answer the following questions using information stated in the text:

  1. Why does the profession of tradesman get more and more importance and popularity among the former school-leavers?

  2. What operations belong to the complex area of business known as marketing?

  3. What does the product element of marketing refer to?

  4. What should the tradesman do before introducing the product to the market?

  5. What elements do the marketing operations include?

  6. What do the marketing operations contribute to?

  7. What makes the business world?

  8. Why should tradesman be able to analyze, and understand customer demand?

  9. What skills s/he should posses?

VIII. Read the Supplementary Text and summarize it:

There are different ways to talk about people who buy things.

Customers are individuals or organizations who buy things from other individuals, shops and organizations, pay for a service or order something from a company.

Consumers are people who buy goods and services for their own use or consumption and not for resale. Consumers are now recognized as an important group – the government has passed laws to safeguard the interests of the consumer. An organized movement (consumerism) for consumer protection has emerged in the last 40 years.

Consumerism consists of all those activities that are undertaken to protect the rights of consumers in their dealings with business. There exist four basic rights of consumers: the right to safety, the right to be informed, the right to choose and the right to be heard.

Manufacturers investigate the consumer tastes using market research.

Clients are individuals or organizations who pay for services provided by a professional person or organization such as a lawyer, an accountant, a bank, advertising agency, etc.

A business may refer to its customers as its customer base or client base.

Unit 9. Business Correspondence

Резюме – коротка автобіографія з чітким дотриманням структури подання інформації.

Résumé

Name _________________________________

Date of Birth ___________________________

Place of Birth ___________________________

Address ________________________________

_______________________________________

Telephone ______________________________

Marital Status ___________________________

EMPLOYMENT HISTORY

EDUCATION

FOREIGN LANGUAGES

SKILLS

PERSONAL QUALITIES

INTERESTS

While writing a Résumé make use of the following adjectives:

ambitious амбітний

practical практичний

punctual пунктуальний

reliable надійний

enterprising ініціативний

creative творчий

hard-working працелюбний

patient наполегливий

energetic енергійний

dynamic активний

good with words (figures) добре володіє усним та письмовим мовленням (навичками обчислювання)

fluent in English вільне володіння англійською

proficient in French вміле володіння французькою

single/married не одружений (не заміжня)/ одружений (заміжня)

Fill in the Résumé with appropriate pieces of information:

Name _________________________

Date of Birth ___________________

Place of Birth ___________________

Address _______________________

_______________________________

Telephone ______________________

Marital Status ___________________

EMPLOYMENT HISTORY

EDUCATION

FOREIGN LANGUAGES

SKILLS

PERSONAL QUALITIES

INTERESTS

a.1990-95, Petroleum, Toronto: Assistant Personnel Manager

b.1988-89, the Ottawa Business School

c. fluent in English, proficient in French

d.1995-present, McDonalds-Canada, Ottawa, Sales Manager

e. experienced in the computer applications: MS Word, MS Excel, Access

f. Michael Ronald Green

g. 10-102, Lake Street, Toronto, 74K48, Canada

h. reading, music and sports

i. (1416) 456398

j. 30.09.1968

k. 1989-94, the University of Toronto, Master of Business Administration (MBA)

l. International driving license

m. reliable, enterprising, creative, energetic, good with figures

n. single

o. Toronto

p. 1988, Oak High School, Graduation with honours

Fill your own resume

Résumé

Name _________________________________

Date of Birth ___________________________

Place of Birth ___________________________

Address ________________________________

_______________________________________

Telephone ______________________________

Marital Status ___________________________

EMPLOYMENT HISTORY

EDUCATION

FOREIGN LANGUAGES

SKILLS

PERSONAL QUALITIES

INTERESTS

Картка прибуття – заповнюється по приїзді до будь-якої країни