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Unit 3. Companies

I. Lead-in

Look through the table 1 and say what you have learnt about each type of company:

  • family-owned company;

  • multinational company;

  • your own company;

Table 1

Work environment

May be more friendly in a small family business. But some family-owned businesses are multinationals with thousands of employees, and the environment may not be that different to working in an ordinary multinational. Self-employed people working on their own sometimes complain about feeling isolated. You may feel more in control running your own company, but there again, if you have employees to look after, this can be a big responsibility.

Pay

Small family companies may or may not pay good wages and salaries. One issue here is that when multinationals come to an area with low unemployment, they may make it more expensive for firms in the area to employ people in office or factory jobs. On the other hand, some multinationals are well known for paying very low wages to people in places such as fast-food outlets. The pay of self-employed people, of course, varies enormously.

Promotion possibilities

There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level rare.

Job security

( = probability that you will keep the job)

Family companies may hesitate longer before laying people off out of a feeling of responsibility towards their employees. Multinationals have had different attitudes towards laying people off, but companies in general are probably quicker to lay people off than before.

II. Study the vocabulary

multinational – международная компания

reach (n) – область влияния, охват

to owe – быть в долгу

prosperity – процветание, преуспевание

congenial – благоприятный, подходящий

sole trader – индивидуальный предприниматель

expertise – компетенция, знание дела

shareholder – акционер

return on investment – коэффициент рентабельности инвестиций (финансовый показатель, характеризующий доходность инвестиционных вложений)

share – акция

to demand – требовать

demand (n) – спрос, потребность, требование

shareholder value – биржевая стоимость акции

publicly quoted company – компания, акции которой котируются на рынке

to list / quote – котироваться

scrutiny – исследование, внимательный осмотр

vehicle – транспортное средство

workforce – рабочая сила

profit – прибыль

turnover – оборот

market share – рыночная доля

head office – главный офис

financial performance – финансовый отчёт

competitive – конкурентоспособный

consequently – следовательно

asset – актив

long-term – долгосрочный

to launch – запускать товар на рынок

to achieve – достигать

to reduce – уменьшать, сокращать

to assess – оценить

in terms of – в исчислении, в переводе на

rather than – а не

overseas – заграничный, иностранный

SMEs – малый и средний бизнес