- •Contents
- •Предисловие
- •Unit 1. Careers
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read the article and go back to ex.VI. Has your opinion changed after reading this article? Making the most of the midlife crisis
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order
- •IX. Choose the correct alternative. Then comment on the verb tenses in italics
- •X. A friend of yours is having a midlife crisis. Which of these things would you recommend and why?
- •XI. Render the following text into English Разрешите представиться – Лука Петрович Иванов
- •Unit 2. Selling online
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read this article from the “Financial Times” How to make money from internet news operations
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Choose the alternative that best explains the word(s) in italics
- •X. Discuss the following questions
- •XI. Render the following text into English Развитие электронной коммерции
- •Unit 3. Companies
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Suggest the terms according to the following definitions
- •VI. Study the scheme 1. Imagine that you are a member of one of the departments and suggest your ideas about the functions of this department
- •VII. Before reading the article from the “Financial Times” answer the questions:
- •VIII. Read the article from the “Financial Times” and express the main idea of the text One furniture store fits all
- •IX. Use the correct form of words from the article to complete the statements about companies and markets
- •X. Discuss the following questions
- •XI. Render the following text into English Как организовать семейный бизнес
- •Unit 4. Great ideas
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to their definitions
- •VI. Read the article and define the main idea
- •VII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •VIII. Choose the correct alternative
- •IX. You are the boss of a company where a regional manager is against an innovative product that you are trying to introduce on to the market. What would you do and why?
- •X. Render the following text into English Разлагаемые кредитные карты
- •Unit 5. Stress
- •I. Lead-in
- •Stress? What stress?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VII. Read the article and list all the types of food mentioned in the article The stress-free diet
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Discuss the following
- •X. Render the following text into English Стресс от работы и методы борьбы с ним
- •Unit 6. Entertaining
- •I. Lead-in
- •What’s your Price?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. The phrases below all include the word corporate. Match them to their correct meanings
- •VI. Before reading the article from the “Financial Times” answer the questions.
- •VII. Read the article Doing business and having fun
- •VIII. Which do you think are the best ones for corporate entertainment? Why?
- •IX. Make a summary of the text
- •X. Render the following text into English Как сплотить коллектив?
- •Unit 7. Marketing
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to form compound nouns according to the following definitions as in the example
- •VI. Before reading the text think of two or three companies/products that you associate with each of the colours below: red, blue, green, yellow, brown, purple, orange
- •VII. Read and translate the text First impression last
- •VIII. Choose some of the following businesses and discuss what corporate colour(s) would be most appropriate for them. You could also discuss other businesses
- •IX. Render the following text into English
- •Unit 8. Planning
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions
- •VII. Read the article from the “Financial Times” and express the main idea of the text Personal time management for busy managers
- •VIII. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •IX. Use the correct form of words from the article to complete the definitions
- •X. How would you answer the two questions in the first paragraph?
- •XI. Render the following text into English Искусство управления временем
- •Unit 9. Managing people
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. How can you describe these pictures according to theory X and y?
- •I won’t work. Hurrah, work!
- •VI. Match the words to their definitions
- •VIII. Which theory do you prefer?
- •IX. Render the following text into English Психологические теории мотивации персонала
- •Unit 10. Conflict
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions on the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VII. Read and analyse the article Negotiating by e-mail
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order. Two of the headings are not used
- •IX. Choose the correct alternative
- •X. Are face-to-face meetings necessary when you do business with someone? Or can everything be done by phone and e-mail?
- •XI. Render the following text into English Как избежать конфликтов на работе Елена Егорова
- •Unit 11. New business
- •Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VI. Read the following text and find out how to write a business plan
- •VII. Read these extracts and decide which sections of the checklist they come from.
- •IX. Read the article a price that's hard to refuse
- •X. Which of these ideas are mentioned in the article? When you launch a new product, think carefully about
- •XI. Use the correct form of verbs or phrasal verbs from the article to complete the expressions
- •XII. Think of a company that had success with an original idea and that became less successful. Why did this happen?
- •XIII. Render the following text into English Как государство контролирует цены?
- •Unit 12. Products
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete the crossword
- •VI. Making luxury goods available to consumers at affordable prices is a very powerful marketing idea. Can you think of examples when retailers or manufacturers have done this?
- •VII. Before reading the article from the “Financial Times” answer the questions
- •VIII. Read the article and go back to ex.VII. Has your opinion changed after reading this article New medical products
- •IX. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •X. Use the correct form of words from the article to replace the words in italics
- •XI. Render the following text into English Зачем создают псевдоиностранные бренды?
- •Список литературы
- •Job application
- •Writing essays
- •Writing a summary
- •Тексты для реферирования
- •Entrepreneurs
- •Brand Wars
- •If the Price is Right
- •Looking after the twenty percent
- •Bright Ideas
- •She's the Boss
- •The Death of Economics
Writing a summary
You should use the following points for rendering the articles (the texts) or writing a summary.
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The head – line of the text.
The text is head-lined …
The head-line of the text under discussion is …
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The author of the text
The author of the text is written by…
The author of the text is …
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The main idea of the text
The text is about …
The text deals with …
The text touches upon …
The purpose of the text is to give the reader some information on
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The contents of the text
The author starts telling the readers about …
The author writes (states, thinks) that …
According to the text …
Further the author says that …
In conclusion …
The author comes to the conclusion that …
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Your opinion of the text
I found the article (the text) important/dull/too hard to understand …
Useful phrases
If you learn these useful phrases, it will help you to organize your summary clear.
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This The |
text book article |
is about deals with touches upon |
(the)… the problem of… the question(s) of … |
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This |
is of
presents |
much some great no |
interest importance use |
for those who |
study/ are interested in/ etc. |
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The problem/ question /subject/ fact
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considered discussed in question under consideration |
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The author |
points out states makes it clear draws our attention to the fact |
that … |
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It is |
necessary interesting important useful |
to |
bear in mind emphasize mention say |
(in this connection) |
that… |
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There are The author gives |
some two (three) many |
good and interesting useful |
examples illustrating the … |
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It should be |
realized made clear pointed out borne in mind mentioned |
that… |
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The author arrives at the following conclusions:…
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or:
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To sum up In conclusion |
I’d like to say |
that … |
Appendix 3
Тексты для реферирования
Me plc
Hired Guns
What do Steve Jobs, CEO of Apple Computers, Karl von der Heyden, former CFO of PepsiCo., and twenty other top executives at Fortune 500 companies have in common? The answer is they have all been “interim managers”, hired on a temporary basis to come in and revitalise a firm with their own special brand of magic. And then leave. In fact, such short-term employment contracts are now becoming the norm at all management levels. And if they're good enough for the likes of Jobs, they're good enough for the rest of us.
Employability
Provided you can stand the insecurity, there has never been a better time to get a job. The old “smokestack industries” of mining, shipbuilding and steel may be gone, but with the arrival of the New Economy, what we're now increasingly seeing is highly paid project teams created for particular assignments for a specific period of time. Once the project is completed, the team is simply disbanded. No hard feelings - just thanks and goodbye. There's no promise of more work, but if you've done a good job, you've added to what human resources people call your 'employability'. You've enhanced your career prospects with another firm on a similar short-term basis.
The Corporate Ladder
In the past it was different. You worked hard, pleased an insufferable boss - you had a job for life. True, you were little more than a wage slave, but if you stuck to the dress code, played by the rules and made a few powerful friends along the way, you could climb to the top of the corporate ladder by the age of fifty, take early retirement at fifty-five and drop dead at fifty-six.
Re-engineering
Then along came the “re-engineered” 90s and changed all that. According to Jerry Yoram Wind and Jeremy Main at the world-leading Wharton School of Management, big companies like AT&T "finally woke up in 1995 and said 'Oh my goodness, we have 40,000 people too many'." Mass redundancies followed. In April 1997 Newsweek ran a cover story entitled “Corporate Killers, the Public is Scared as Hell”. The killers were giants like General Electric and IBM. Now managers were kicked out at forty-five and on the scrap heap at forty-six.
Empowerment
The tables have turned. The forty-three million jobs lost in the United States alone since 1979 are more than compensated for by the 70.2 million jobs created in the same period. Now it's our employers who are afraid we'll take our expertise elsewhere. With so many job opportunities, severe skills shortages in many industries, fewer barriers to entrepreneurship and easier access to start-up capital, we've never been so empowered. Never mind the corporation. What about me?
Telecommuters
In a study carried out for Management Today by RHI Management Resources, sixty-seven per cent of managers put a job for life at the bottom of their list of priorities. Amongst the under-35s the figure was seventy-seven per cent. Ninety-one per cent of those younger managers said career development was the responsibility of the individual. Fifty-five per cent of them wanted to retire at fifty-five or younger. All of them wanted the flexibility to work from home or even telecommute. All of them said they would dump their present company in an instant if they were offered something “sexier” by another employer.
The Rat Race
Mark Albion, founding partner of You & Co., and co-founder of Students for Responsible Business, approves of this new opportunism. "You learn where you fit in by not fitting in," he says. "You learn what you want to do by doing what you don't want to do. If you're offered a “big” job, take it. You might love it. But you might not find it as satisfying as you'd hoped, and it will be a jumping-off point for what you really want to do." His simple message seems to be: "Don't get really good at something you don't want to do." And remember to get a life along the way. For, as comedian, Lily Tomlin once put it: "The trouble with the rat race is that even if you win, you're still a rat".