- •Contents
- •Предисловие
- •Unit 1. Careers
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read the article and go back to ex.VI. Has your opinion changed after reading this article? Making the most of the midlife crisis
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order
- •IX. Choose the correct alternative. Then comment on the verb tenses in italics
- •X. A friend of yours is having a midlife crisis. Which of these things would you recommend and why?
- •XI. Render the following text into English Разрешите представиться – Лука Петрович Иванов
- •Unit 2. Selling online
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read this article from the “Financial Times” How to make money from internet news operations
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Choose the alternative that best explains the word(s) in italics
- •X. Discuss the following questions
- •XI. Render the following text into English Развитие электронной коммерции
- •Unit 3. Companies
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Suggest the terms according to the following definitions
- •VI. Study the scheme 1. Imagine that you are a member of one of the departments and suggest your ideas about the functions of this department
- •VII. Before reading the article from the “Financial Times” answer the questions:
- •VIII. Read the article from the “Financial Times” and express the main idea of the text One furniture store fits all
- •IX. Use the correct form of words from the article to complete the statements about companies and markets
- •X. Discuss the following questions
- •XI. Render the following text into English Как организовать семейный бизнес
- •Unit 4. Great ideas
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to their definitions
- •VI. Read the article and define the main idea
- •VII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •VIII. Choose the correct alternative
- •IX. You are the boss of a company where a regional manager is against an innovative product that you are trying to introduce on to the market. What would you do and why?
- •X. Render the following text into English Разлагаемые кредитные карты
- •Unit 5. Stress
- •I. Lead-in
- •Stress? What stress?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VII. Read the article and list all the types of food mentioned in the article The stress-free diet
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Discuss the following
- •X. Render the following text into English Стресс от работы и методы борьбы с ним
- •Unit 6. Entertaining
- •I. Lead-in
- •What’s your Price?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. The phrases below all include the word corporate. Match them to their correct meanings
- •VI. Before reading the article from the “Financial Times” answer the questions.
- •VII. Read the article Doing business and having fun
- •VIII. Which do you think are the best ones for corporate entertainment? Why?
- •IX. Make a summary of the text
- •X. Render the following text into English Как сплотить коллектив?
- •Unit 7. Marketing
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to form compound nouns according to the following definitions as in the example
- •VI. Before reading the text think of two or three companies/products that you associate with each of the colours below: red, blue, green, yellow, brown, purple, orange
- •VII. Read and translate the text First impression last
- •VIII. Choose some of the following businesses and discuss what corporate colour(s) would be most appropriate for them. You could also discuss other businesses
- •IX. Render the following text into English
- •Unit 8. Planning
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions
- •VII. Read the article from the “Financial Times” and express the main idea of the text Personal time management for busy managers
- •VIII. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •IX. Use the correct form of words from the article to complete the definitions
- •X. How would you answer the two questions in the first paragraph?
- •XI. Render the following text into English Искусство управления временем
- •Unit 9. Managing people
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. How can you describe these pictures according to theory X and y?
- •I won’t work. Hurrah, work!
- •VI. Match the words to their definitions
- •VIII. Which theory do you prefer?
- •IX. Render the following text into English Психологические теории мотивации персонала
- •Unit 10. Conflict
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions on the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VII. Read and analyse the article Negotiating by e-mail
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order. Two of the headings are not used
- •IX. Choose the correct alternative
- •X. Are face-to-face meetings necessary when you do business with someone? Or can everything be done by phone and e-mail?
- •XI. Render the following text into English Как избежать конфликтов на работе Елена Егорова
- •Unit 11. New business
- •Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VI. Read the following text and find out how to write a business plan
- •VII. Read these extracts and decide which sections of the checklist they come from.
- •IX. Read the article a price that's hard to refuse
- •X. Which of these ideas are mentioned in the article? When you launch a new product, think carefully about
- •XI. Use the correct form of verbs or phrasal verbs from the article to complete the expressions
- •XII. Think of a company that had success with an original idea and that became less successful. Why did this happen?
- •XIII. Render the following text into English Как государство контролирует цены?
- •Unit 12. Products
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete the crossword
- •VI. Making luxury goods available to consumers at affordable prices is a very powerful marketing idea. Can you think of examples when retailers or manufacturers have done this?
- •VII. Before reading the article from the “Financial Times” answer the questions
- •VIII. Read the article and go back to ex.VII. Has your opinion changed after reading this article New medical products
- •IX. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •X. Use the correct form of words from the article to replace the words in italics
- •XI. Render the following text into English Зачем создают псевдоиностранные бренды?
- •Список литературы
- •Job application
- •Writing essays
- •Writing a summary
- •Тексты для реферирования
- •Entrepreneurs
- •Brand Wars
- •If the Price is Right
- •Looking after the twenty percent
- •Bright Ideas
- •She's the Boss
- •The Death of Economics
Contents
|
Предисловие ……………………………………………... |
4 |
|
Unit 1. Careers ……………………………………………. |
6 |
|
Unit 2. Selling online………………………………............ |
13 |
|
Unit 3. Company ………………………………………...... |
20 |
|
Unit 4. Great Ideas ………………………………………... |
27 |
|
Unit 5. Stress ……………………………………………… |
34 |
|
Unit 6.Entertaining.……………………………………….. |
41 |
|
Unit 7. Marketing …………………………………………. |
47 |
|
Unit 8. Planning …………………………………………... |
55 |
|
Unit 9. Managing People …………………………………. |
60 |
|
Unit 10. Conflict ………………………………………...... |
66 |
|
Unit 11. New Business …………………………………… |
72 |
|
Unit 12. Product …………………………………………... |
80 |
|
Список литературы ……………………………………… |
86 |
|
Appendix 1 ………………………………………………... |
87 |
|
Appendix 2 ………………………………………………... |
90 |
|
Appendix 3 ………………………………………………... |
94 |
|
Appendix 4 ………………………………………………... |
110 |
Предисловие
Учебное пособие «Keys to Business English» адресовано прежде всего студентам, изучающим английский язык на уровне Intermediate и впервые приступающим к изучению делового английского языка, а также предоставляет дополнительный материал преподавателям, которые остановили свой выбор на учебнике «Market Leader Pre-Intermediate» для аудиторной работы со студентами.
В пособии разработаны 12 тематических разделов, которые являются информативной базой и основой для обсуждения, предлагаемой в рамках учебника «Market Leader Pre-Intermediate», и охватывают основные темы по бизнесу, маркетингу, менеджменту и экономике.
Цель предлагаемого пособия состоит в развитии мотивации речевой деятельности, коммуникативных умений, ассоциативного мышления, обогащения словарного запаса, навыков интерпретации и реферирования.
Предлагаемое пособие «Keys to Business English» состоит из 12 уроков-циклов и дополнительных приложений. Каждый урок включает:
-
введение в тему (задания для развития ассоциативного мышления и генерирования идей);
-
словарь-минимум;
-
основной текст, включающий базовые термины и последующие дискуссионные вопросы;
-
упражнения для расширения и закрепления терминологии и лексического материала в сфере бизнеса;
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вопросы и речевые ситуации проблемного характера;
-
задания на реферирование англоязычных тестов и интерпретацию с русского языка на английский.
Каждая тематическая серия формирует определённые разговорные навыки и расширяет представление о предмете разговора. Все уроки-циклы сопровождаются вспомогательным словарём, а также русскими эквивалентами и формулировками специальных терминов, что значительно облегчает усвоение дальнейшего материала. При работе с пособием в комплексе с учебником «Market Leader Pre-Intermediate» мы рекомендуем приступать к изучению каждого раздела, начиная с упражнений, представленных в пособии под номерами I-IV. После введения основной лексики и терминологии следует перейти непосредственно к учебнику «Market Leader Pre-Intermediate», и все остальные упражнения использовать по мере необходимости.
В приложении представлены правила написания резюме и сопроводительного письма, рекомендации и ключевые фразы для написания эссе и реферирования, основные сокращения деловой корреспонденции.
В заключение отметим, что задания, составляющие данное пособие, были тщательно отобраны и прошли апробацию на занятиях со студентами факультета коммуникативных технологий.
Пособие предназначено для студентов всех специальностей, изучающих дисциплину «Деловой английский язык» на допороговом уровне. Пособие «Keys to Business English» рекомендуется использовать в комплексе с учебником «Market Leader Pre-Intermediate» или как отдельное пособие.