- •Contents
- •Предисловие
- •Unit 1. Careers
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read the article and go back to ex.VI. Has your opinion changed after reading this article? Making the most of the midlife crisis
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order
- •IX. Choose the correct alternative. Then comment on the verb tenses in italics
- •X. A friend of yours is having a midlife crisis. Which of these things would you recommend and why?
- •XI. Render the following text into English Разрешите представиться – Лука Петрович Иванов
- •Unit 2. Selling online
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read this article from the “Financial Times” How to make money from internet news operations
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Choose the alternative that best explains the word(s) in italics
- •X. Discuss the following questions
- •XI. Render the following text into English Развитие электронной коммерции
- •Unit 3. Companies
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Suggest the terms according to the following definitions
- •VI. Study the scheme 1. Imagine that you are a member of one of the departments and suggest your ideas about the functions of this department
- •VII. Before reading the article from the “Financial Times” answer the questions:
- •VIII. Read the article from the “Financial Times” and express the main idea of the text One furniture store fits all
- •IX. Use the correct form of words from the article to complete the statements about companies and markets
- •X. Discuss the following questions
- •XI. Render the following text into English Как организовать семейный бизнес
- •Unit 4. Great ideas
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to their definitions
- •VI. Read the article and define the main idea
- •VII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •VIII. Choose the correct alternative
- •IX. You are the boss of a company where a regional manager is against an innovative product that you are trying to introduce on to the market. What would you do and why?
- •X. Render the following text into English Разлагаемые кредитные карты
- •Unit 5. Stress
- •I. Lead-in
- •Stress? What stress?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VII. Read the article and list all the types of food mentioned in the article The stress-free diet
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Discuss the following
- •X. Render the following text into English Стресс от работы и методы борьбы с ним
- •Unit 6. Entertaining
- •I. Lead-in
- •What’s your Price?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. The phrases below all include the word corporate. Match them to their correct meanings
- •VI. Before reading the article from the “Financial Times” answer the questions.
- •VII. Read the article Doing business and having fun
- •VIII. Which do you think are the best ones for corporate entertainment? Why?
- •IX. Make a summary of the text
- •X. Render the following text into English Как сплотить коллектив?
- •Unit 7. Marketing
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to form compound nouns according to the following definitions as in the example
- •VI. Before reading the text think of two or three companies/products that you associate with each of the colours below: red, blue, green, yellow, brown, purple, orange
- •VII. Read and translate the text First impression last
- •VIII. Choose some of the following businesses and discuss what corporate colour(s) would be most appropriate for them. You could also discuss other businesses
- •IX. Render the following text into English
- •Unit 8. Planning
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions
- •VII. Read the article from the “Financial Times” and express the main idea of the text Personal time management for busy managers
- •VIII. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •IX. Use the correct form of words from the article to complete the definitions
- •X. How would you answer the two questions in the first paragraph?
- •XI. Render the following text into English Искусство управления временем
- •Unit 9. Managing people
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. How can you describe these pictures according to theory X and y?
- •I won’t work. Hurrah, work!
- •VI. Match the words to their definitions
- •VIII. Which theory do you prefer?
- •IX. Render the following text into English Психологические теории мотивации персонала
- •Unit 10. Conflict
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions on the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VII. Read and analyse the article Negotiating by e-mail
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order. Two of the headings are not used
- •IX. Choose the correct alternative
- •X. Are face-to-face meetings necessary when you do business with someone? Or can everything be done by phone and e-mail?
- •XI. Render the following text into English Как избежать конфликтов на работе Елена Егорова
- •Unit 11. New business
- •Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VI. Read the following text and find out how to write a business plan
- •VII. Read these extracts and decide which sections of the checklist they come from.
- •IX. Read the article a price that's hard to refuse
- •X. Which of these ideas are mentioned in the article? When you launch a new product, think carefully about
- •XI. Use the correct form of verbs or phrasal verbs from the article to complete the expressions
- •XII. Think of a company that had success with an original idea and that became less successful. Why did this happen?
- •XIII. Render the following text into English Как государство контролирует цены?
- •Unit 12. Products
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete the crossword
- •VI. Making luxury goods available to consumers at affordable prices is a very powerful marketing idea. Can you think of examples when retailers or manufacturers have done this?
- •VII. Before reading the article from the “Financial Times” answer the questions
- •VIII. Read the article and go back to ex.VII. Has your opinion changed after reading this article New medical products
- •IX. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •X. Use the correct form of words from the article to replace the words in italics
- •XI. Render the following text into English Зачем создают псевдоиностранные бренды?
- •Список литературы
- •Job application
- •Writing essays
- •Writing a summary
- •Тексты для реферирования
- •Entrepreneurs
- •Brand Wars
- •If the Price is Right
- •Looking after the twenty percent
- •Bright Ideas
- •She's the Boss
- •The Death of Economics
VII. Read and analyse the article Negotiating by e-mail
Who has not typed out an angry reply to an e-mail message, hit the send button - and then regretted it? Surely no technology has led to so many conflicts and lost friendships as electronic mail. But nowhere is e-mail more dangerous than in negotiations.
Experiments by Michael Morris, an academic at Stanford Business School, and a group of colleagues have now demonstrated what many people have always thought: negotiations are more likely to go well if they are conducted, at least in part, face-to-face, rather than between strangers with keyboards and screens. E-mail is not necessarily a bad way to negotiate, but the research suggests that it needs to be used carefully.
Together with Leigh Thompson, of the Kellogg Graduate Business School at Northwestern University, and several other academics, Mr Morris studied mock negotiations that used only e-mail and compared them with ones where there was a brief getting-to-know- you telephone call before the negotiations. The second type went more smoothly. Other experiments found that electronic negotiations were easier when the negotiators began by swapping photographs and personal details, or when they already knew each other.
From The Economist
VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order. Two of the headings are not used
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Examples of real-life negotiations.
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Face-to-face negotiations work better than ones bye-mail.
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Negotiations in the construction industry.
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E-mail can easily lead to conflict.
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Studies of negotiation.
IX. Choose the correct alternative
-
If you regret something you did, you are
a) happy about what you did.
b) unhappy about what you did.
-
If you demonstrate something, you
a) show that it is true.
b) just say that it is true.
-
If you conduct negotiations, you
a) take part in them.
b) observe them from the outside.
-
Academics are
a) full-time businesspeople.
b) university teachers.
-
Mock negotiations are
a) real. b) experiments.
-
If you swap photographs, you
a) exchange your photographs for others.
b) keep your photographs.
X. Are face-to-face meetings necessary when you do business with someone? Or can everything be done by phone and e-mail?
XI. Render the following text into English Как избежать конфликтов на работе Елена Егорова
Многие убеждены, что конфликт на работе неизбежен просто потому, что один человек – начальник, а второй – его подчиненный. А, значит, повод для конфликта уже есть. Но ведь повод – это еще не сам конфликт! Как же предотвратить его появление?
Основа любого конфликта – накопившиеся противоречия, объективные и субъективные, реальные или иллюзорные. Достаточно малейшего повода, неосторожно сказанного слова, неудачно брошенного взгляда, вызывающей позы, – и вот уже пылает костер наших эмоций. Иначе говоря, схема выглядит так: конфликтная ситуация + повод = конфликт.
Характерная черта большинства конфликтов – неопределенность исхода: ни один из участников заранее не знает, чем закончится конфликт. Каждая из сторон делает все, чтобы была принята ее точка зрения или цель и мешает другой стороне делать то же самое.
Многие теоретики и практики менеджмента считают, что с точки зрения эффективного управления организацией конфликт помогает выявить разнообразие точек зрения, дает дополнительную информацию, позволяет проанализировать большое количество альтернатив, наконец, дает людям выразить свои мысли и чувства, удовлетворяет потребности в самоуважении или, например, во власти. И в результате создаются условия для интенсивного развития организации в целом.
Но так бывает не всегда. Говоря о конфликтах на рабочем месте, выделяют две группы – функциональные (ведут к повышению эффективности работы) и дисфункциональные. (заканчиваются общей неудовлетворенностью, разрушением группового сотрудничества).
Соответственно и последствия конфликта могут быть конструктивными – поиск и выработка взаимоприемлемого решения, снятие враждебности, разрядка эмоций, анализ проблем и разработка различных вариантов их решения или разрушающими – неудовлетворенность работой, плохое самочувствие, увольнение по собственному желанию.
На самом деле основные виды конфликтов в реальной жизни не бывают абсолютными – они перекрещиваются, переходят один в другой. И то, каким станет возникший в коллективе конфликт, в какую форму перерастет и какие последствия будет иметь, во многом зависит от руководителя коллектива.