IV. Answer the following questions about the text

1. What kinds of products are mentioned in the text?

2. What techniques do most advanced economies use?

3. Why do design, brand and image of the product become more important nowadays?

4. What may consumer complain about?

V. Complete the crossword

		1		P
			2	R
		3		O
				4D
5				U
6				C
				7T

1. The process or result of becoming more complex, developed, or subtle.

2. A class of goods identified by name as the product of a single firm or manufacturer.

3. The furtherance of the acceptance and sale of merchandise through advertising, publicity, or discounting.

4. A preliminary sketch or outline showing the main features of something to be executed.

5. The state of advanced industrial society in which a lot of goods are bought and sold.

6. An occasion at which a new product is shown or made available for sale or use for the first time.

7. An act of using something to find out whether it is working correctly or how effective it is.

VI. Making luxury goods available to consumers at affordable prices is a very powerful marketing idea. Can you think of examples when retailers or manufacturers have done this?

VII. Before reading the article from the “Financial Times” answer the questions

• Do you think that cures will be found for all diseases in the next 50 years?

• Or will some diseases remain untreatable?