- •Contents
- •Предисловие
- •Unit 1. Careers
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read the article and go back to ex.VI. Has your opinion changed after reading this article? Making the most of the midlife crisis
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order
- •IX. Choose the correct alternative. Then comment on the verb tenses in italics
- •X. A friend of yours is having a midlife crisis. Which of these things would you recommend and why?
- •XI. Render the following text into English Разрешите представиться – Лука Петрович Иванов
- •Unit 2. Selling online
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VI. Before reading the article from the “Financial Times” answer the questions:
- •VII. Read this article from the “Financial Times” How to make money from internet news operations
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Choose the alternative that best explains the word(s) in italics
- •X. Discuss the following questions
- •XI. Render the following text into English Развитие электронной коммерции
- •Unit 3. Companies
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Suggest the terms according to the following definitions
- •VI. Study the scheme 1. Imagine that you are a member of one of the departments and suggest your ideas about the functions of this department
- •VII. Before reading the article from the “Financial Times” answer the questions:
- •VIII. Read the article from the “Financial Times” and express the main idea of the text One furniture store fits all
- •IX. Use the correct form of words from the article to complete the statements about companies and markets
- •X. Discuss the following questions
- •XI. Render the following text into English Как организовать семейный бизнес
- •Unit 4. Great ideas
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to their definitions
- •VI. Read the article and define the main idea
- •VII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •VIII. Choose the correct alternative
- •IX. You are the boss of a company where a regional manager is against an innovative product that you are trying to introduce on to the market. What would you do and why?
- •X. Render the following text into English Разлагаемые кредитные карты
- •Unit 5. Stress
- •I. Lead-in
- •Stress? What stress?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VII. Read the article and list all the types of food mentioned in the article The stress-free diet
- •VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text
- •IX. Discuss the following
- •X. Render the following text into English Стресс от работы и методы борьбы с ним
- •Unit 6. Entertaining
- •I. Lead-in
- •What’s your Price?
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. The phrases below all include the word corporate. Match them to their correct meanings
- •VI. Before reading the article from the “Financial Times” answer the questions.
- •VII. Read the article Doing business and having fun
- •VIII. Which do you think are the best ones for corporate entertainment? Why?
- •IX. Make a summary of the text
- •X. Render the following text into English Как сплотить коллектив?
- •Unit 7. Marketing
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Match the words to form compound nouns according to the following definitions as in the example
- •VI. Before reading the text think of two or three companies/products that you associate with each of the colours below: red, blue, green, yellow, brown, purple, orange
- •VII. Read and translate the text First impression last
- •VIII. Choose some of the following businesses and discuss what corporate colour(s) would be most appropriate for them. You could also discuss other businesses
- •IX. Render the following text into English
- •Unit 8. Planning
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Find words according to the definitions. The words go across, down and up
- •VI. Before reading the article from the “Financial Times” answer the questions
- •VII. Read the article from the “Financial Times” and express the main idea of the text Personal time management for busy managers
- •VIII. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •IX. Use the correct form of words from the article to complete the definitions
- •X. How would you answer the two questions in the first paragraph?
- •XI. Render the following text into English Искусство управления временем
- •Unit 9. Managing people
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. How can you describe these pictures according to theory X and y?
- •I won’t work. Hurrah, work!
- •VI. Match the words to their definitions
- •VIII. Which theory do you prefer?
- •IX. Render the following text into English Психологические теории мотивации персонала
- •Unit 10. Conflict
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions on the text
- •V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold
- •VII. Read and analyse the article Negotiating by e-mail
- •VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order. Two of the headings are not used
- •IX. Choose the correct alternative
- •X. Are face-to-face meetings necessary when you do business with someone? Or can everything be done by phone and e-mail?
- •XI. Render the following text into English Как избежать конфликтов на работе Елена Егорова
- •Unit 11. New business
- •Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete these sentences with the words from the box
- •VI. Read the following text and find out how to write a business plan
- •VII. Read these extracts and decide which sections of the checklist they come from.
- •IX. Read the article a price that's hard to refuse
- •X. Which of these ideas are mentioned in the article? When you launch a new product, think carefully about
- •XI. Use the correct form of verbs or phrasal verbs from the article to complete the expressions
- •XII. Think of a company that had success with an original idea and that became less successful. Why did this happen?
- •XIII. Render the following text into English Как государство контролирует цены?
- •Unit 12. Products
- •I. Lead-in
- •II. Study the vocabulary
- •III. Read and translate the text
- •IV. Answer the following questions about the text
- •V. Complete the crossword
- •VI. Making luxury goods available to consumers at affordable prices is a very powerful marketing idea. Can you think of examples when retailers or manufacturers have done this?
- •VII. Before reading the article from the “Financial Times” answer the questions
- •VIII. Read the article and go back to ex.VII. Has your opinion changed after reading this article New medical products
- •IX. Number the paragraph summaries in the correct order. Two of the summaries are not used
- •X. Use the correct form of words from the article to replace the words in italics
- •XI. Render the following text into English Зачем создают псевдоиностранные бренды?
- •Список литературы
- •Job application
- •Writing essays
- •Writing a summary
- •Тексты для реферирования
- •Entrepreneurs
- •Brand Wars
- •If the Price is Right
- •Looking after the twenty percent
- •Bright Ideas
- •She's the Boss
- •The Death of Economics
VIII. Imagine that each paragraph in the article has a heading. Choose the best heading for each paragraph from the list below and number them in the correct order
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A business school professor interviewed 200 senior managers around the world about the midlife crisis.
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An example of someone in a midlife crisis.
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Different people have different ideas about what they would do if they had a midlife crisis.
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Feeling bored may be the first sign of a midlife crisis.
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Midlife crises can happen at almost any age from early 30s onwards.
IX. Choose the correct alternative. Then comment on the verb tenses in italics
1. Feeling deeply bored and burnt out? If you are over 30, you may be showing the first signs of a midlife crisis. This means that it is
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certainly a midlife crisis
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possibly a midlife crisis
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certainly not a midlife crisis
2. Those who have the money may take a year off to sail around the world. This means that they
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will possibly sail around the world
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have permission to sail around the world
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will certainly sail around the world
3. Midlife crises can happen at 31, at 56 or several times during one's life. As well as having a huge personal impact, they can have a significant impact on organisations. This means that midlife crisis …
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always happen in the way described
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sometimes happen in the way described
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never happen in the way described
4. 'I would begin to disappear emotionally in the middle of presentations. People would see it. They would become nervous ... their attention would wander...'This means that people did these things
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never
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once
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several times
X. A friend of yours is having a midlife crisis. Which of these things would you recommend and why?
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sail around the world
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coach (= give advice to) young people in the organization
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take a job in the same company, but in another country
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do voluntary work (= low-paid or unpaid work with social objectives)
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stay at home for a year, read a lot of books and work on the garden
XI. Render the following text into English Разрешите представиться – Лука Петрович Иванов
Люк Джонс
Иногда попадаются такие нелепые и забавные резюме! Кандидаты любят писать кучу всякой ерунды: имена, возраст и профессии их родителей, сколько у них детей и какого они возраста. Абсолютно ненужную информацию.
В России комичность текстов CV связана чаще всего с переводами. Кто-то пишет «analytical warehouse of mind», имея в виду аналитический склад ума. Или другой кандидат написал: «beforehand is grateful». Когда я что-то не понимаю, я перевожу обратно на русский. Перевёл и понял: «заранее благодарю»! Но для английского уха это звучит странно.
Многие думают, что в резюме обязательно менять имена – «переводить» их, то есть писать не Екатерина, а Кейт, не Евгений, а Юджин. Я даже не знал, что есть такое имя, пока не приехал в Россию. Представьте себе, если бы я написал на визитке не Люк Джонс, а Лука Петрович Иванов. Все бы подумали, что я полный идиот.
Кандидаты в России делают слишком большой акцент на образовании. Раздел резюме про школу, университет и дополнительные курсы часто больше раздела об опыте работы. У тебя может быть пять высших образований. Это значит, что ты умеешь учиться. Мне как рекрутеру и работодателю гораздо важнее узнать, что соискатель делал и что он может делать.
Но в России люди пока не привыкли себя продавать. Эта установка существует ещё с тех времён, когда был такой менталитет: «О, надо быть поскромнее. Вот потом я выйду и всем покажу, какой я замечательный». Но, извини, тебе никто не даст шанс выйти! Коммерческие компании существуют по одной причине: чтобы делать деньги. Есть ли в таких компаниях место скромникам?
Может быть, продажа – это грязное слово по-русски. Но пока ты не научишься продавать себя, в том числе с помощью резюме – добьешься ли ты успеха? Я как рекрутер помогаю людям продать себя. Всегда стараюсь выяснить, что человек из себя представляет, что он делал, что может делать, чего он хочет добиться.
Думаю, HR-менеджерам стоит помнить, что идеальных людей нет. Вам нужны компетентные люди, которые могут иногда делать забавные ошибки в резюме и скрывать свои успехи.