IV. Answer the following questions about the text

1. What were the results of the dotcom frenzy?

2. What do companies look at more nowadays? Why?

3. What is Amazon famous for?

4. What prediction was made a few years ago?

V. Read the definitions. Then put the anagrams in the correct order. The first letter of each word is in bold

The basic systems and structures that a country or organization needs in order to work properly.	aftinuruestrcr
2. A large building for storing goods before they are sold.	rhsaeweuo
When something is taken to a place.	verdiyel
4. The amount of profit that a business makes.	otbpiriytfail
5. Something you buy cheaply or for less than the usual price.	ranbaig
6. To give someone their money back, because they are not satisfied with the goods or services they have paid for.	deunrf
7. To offer something for sale at a lower price than usual.	tocidsun

VI. Before reading the article from the “Financial Times” answer the questions:

• Do you read the news on the Internet?

• Which sites do you look at?

• Do you pay to read the news? If not, would you be willing to pay?

VII. Read this article from the “Financial Times” How to make money from internet news operations

By Nicholas George

On the Internet since 1994, the Swedish newspaper Aftonbladet claims to have been Europe's first major internet newspaper. What's more, in an area characterised by financial losses, it has made a small profit for the past four years.

But this year, things may be different. Despite huge viewing figures, Aftonbladet's internet operations will make a loss as advertising income, which accounts, for 85 percent of its revenue, slows sharply.

Now, along with other newspa­per sites, Aftonbladet is looking at how to charge for its services without losing readers who have come to regard free access as a right. 'The present business model is just not efficient, especially when advertising is falling,' explains Kalle Jungkvist, editor-in-chief of Aftonbladet New Media.

Sweden is among the most advanced internet markets in the world with internet penetration rates of about 58 percent. This is the highest in the EU, according to Net Figures, the UK statistics group.

Yet high numbers of viewers have not been enough for advertisers who are doubtful about online marketing - dotcom adverts have almost disappeared. Charging provides a much-needed new source of revenue. But how to persuade people to pay for something that until now has been free.

From the Financial Times

VIII. Say ‘true’ or ‘false’. If ‘false’, correct the sentence. Rely on the information from the text

1. Aftonbladet has been available on the Internet for more than six years.

2. It has made a loss each year.

3. This year it will make a profit.

4. It is looking at ways of charging for access.

5. Its editor is happy with the present situation.

6. Sweden has one of the highest levels of internet use in the world.

7. High numbers of users means that advertising on the Internet is profitable.

8. The writer suggests ways of making internet services profitable.