2. Ответьте на вопросы:

1. What is management? 2. What does practical application of knowledge in management require? 3. What is for an organization important: a number of managers or managers with a great skill? 4. How can be each organization represented? 5. What is a top manager responsible for? 6. Who are top managers? 7. Who implements the strategy and major policies handed down from the top level of the organization? 8. Who are middle managers? 9. Who coordinates and supervises the activities of operating employees? 10. On which management level did many of today's middle and top managers begin their careers? 11. Whom do common titles for first-line managers include? 12. Are operating employees managers? 13. Whom do they represent in the organization?

3. Переведите диалог об организационной структуре:

Russian specialist: You are one of the leading experts on management. What are general principles of company organizational structure in the U.S.?

American expert: Basically it's a functional form of organization with departments for marketing, production, finance and so on.

R. ex.: If I'm not mistaken, this form is more common for small firms, isn't it?

Am. ex.: Yes, it is. As the firms become larger and more complex, departmentalization by product, territory or customer may be more effective.

R. ex.: I see. Organization structure also includes the idea of relationship between positions and people who hold the positions. What can you say here?

Am. ex.: The oldest type of organization structure is the line organization.

R. sp.: Yes, but as far as I know, the line organization works well only for small companies. Large companies need people who are not a part of the chain of command.

Am. ex.: That's right. Large companies need people like lawyers, financial and other experts whose jobs are known as staff positions. Large companies use a line and staff organization structure.

R. sp.: And what span of management is best?

Am. ex.: You've raised the most difficult question, I must say. There is no one answer to it. In general, the broad span of management reduces a total number of managers but the narrow span makes possible close supervision.

R. sp.: What's the most typical management hierarchy in U.S. companies?

Am. ex.: Typically, there are three levels within management. They are supervisory managers, middle managers, and top managers.

R. sp.: What's your idea of well-managed business?

Am. ex.: I, personaly, believe that business is well managed if everyone has a clear idea of what his or her job is.

R. sp.: I can't agree more with you.

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organization structure организационная структура; basically в основном; functional функциональный: complex сложный; departmentalization деление на подразделения (отделы): relationship связь, взаимоотношения; position положение, должность; line organization линейная организация; chain of command цепь команд; staff position функциональная должность; line and staff organization линейная и функциональная организация; span of management масштаб, объем управления; supervision зд. контроль; management hierarchy иерархия управления; level уровень; supervisory manager менеджер низшего звена

UNIT 17. MANAGEMENT FUNCTIONS

Vocabulary:

objective – цель (краткосрочная) goal – конечная цель evaluate – оценивать choose – выбирать depend on – зависеть от duties – обязательства

staff – персонал reach – достигать establish – устанавливать assign – назначать complete – завершать vary – изменять