- •Product
- •What is a Product
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate into Ukrainian:
- •The definition of a defect is «if the customer doesn’t like a product, it’s a defect».
- •VIII. Translate into English using words of the text:
- •IX. Find synonyms for the following words used in the text:
- •X. Combine these pairs of sentences with an appropriate connector:
- •XI. The following are common abbreviations. Categorize them coding them with:
- •XII. Make the sentences with the Complex Object with the Infinitive following the models:
- •XIII. Read and discuss the following text and give answers to the questions below: What Is a Brand?
- •XIV. Translate into English:
- •XV. Assignment:
- •Text b Product Classification
- •IV. Find English equivalents to the words and word combinations given below:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Using the words and word combinations from the text and exercise VI answer the following questions in English:
- •VIII. Translate into Ukrainian paying attention to the words in bold type:
- •Product mix decisions
- •X. Match the words with their definitions:
- •XI. Make up sentences with the Complex Subject with the Infinitive following the models:
- •XII. Select connectors from the list below to complete the sentences:
- •XIII. Translate into English:
- •XIV. Assignment.
- •Pricing
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •V. Match cause with effect to complete the sentences below (if clauses):
- •VI. Match the price term with the person or organization that charges it:
- •VII. Translate into English:
- •VIII. Translate the following sentences into Ukrainian paying attention to the gerund:
- •IX. Read and retell the text: Marketing-Mix Strategy
- •X. Read and translate the text. Підходи музеїв до встановлення розмірів плати за вхід
- •XI. Discussing the issue:
- •Text b Costs
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Study the use of words cost, price, charge.
- •VIII. Comment on the use of Participle in the following sentences. Translate into Ukrainian.
- •IX. Make up sentences with the Nominative Absolute Participial Construction according to the models:
- •X. Make up a few sentences with the verbs «rise», «raise», «arise», «arouse». Study the Note.
- •XI. Write a resume of the text given below:
- •XII. Translate the following in writing:
- •Promoting
- •Promotion mix
- •I. Key terms:
- •III. Answer the following question:
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences into Ukrainian:
- •VIII. Give synonyms of:
- •IX. Make up a few sentences with «might» following the model:
- •X. Read and translate the text: Advertising
- •Table 1. Top ten national advertisers
- •XI. Write a resume of the text given above.
- •XII. Read the text and write a précis in English in about 200 words: квіткова промисловість у пошуках «рожевих» прибутків
- •Text b public relations
- •I. Key terms:
- •III. Answer the following questions:
- •IV. Give Ukrainian equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences:
- •VIII. Find antonyms for the following words:
- •IX. Translate into English the following text: два приклади успішних пропагандистських кампаній
- •X. Read and retell the following text: Global marketing into the twenty-first century
VII. Using the words and word combinations from the text and exercise VI answer the following questions in English:
-
На які групи товарів можна розподілити товари повсякденного попиту?
-
До яких товарів ми відносимо зубну пасту, печиво «Крекер», кетчуп?
-
Яку назву мають товари, що їх не треба спеціально шукати (жувальна гумка, шоколадні батончики, бульйонні кубики), і де їх продають у крамницях?
-
Якщо надворі дощить або сніжить, які товари шукатиме покупець, і до якої групи ці товари належить?
-
Якщо Ви хочете купити уживаний автомобіль, що Вам для цього потрібно?
-
Які ще товари належать до цієї групи товарів? Яку назву має ця група товарів?
-
Які товари належать до групи товарів особистого попиту? Чому?
-
Які класичні товари належать до групи пасивного попиту?
-
Чи можете Ви навести приклади товарів, які перебувають у стадії занепаду на українському ринку?
-
Які товари за сприятливою ціною Ви придбали за останній час?
-
Чи випадало Вам купувати неякісний товар? Наведіть приклад.
-
Чи існують на українському ринку сьогодні дефіцитні товари? Якщо так, назвіть їх.
-
До якої класифікаційної групи товарів широкого вжитку треба віднести кольоровий телевізор «Соні»?
-
У торговельних точках якої кількості мають продаватися товари широкого вжитку кожної з чотирьох класифікаційних груп: товари повсякденного попиту, товари попереднього попиту, товари особистого попиту та товари пасивного попиту? Поясніть, чому.
VIII. Translate into Ukrainian paying attention to the words in bold type:
-
Quite often when we talk about products, we refer to what a company produces.
-
The closer an actual product is to Jones ideal product the greater is its utility to Jones.
-
Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
-
The actual product is the tangible good itself, including such aspects as features.
-
Consumer products are those bought by final consumers for personal consumption.
-
Convenience products can be divided further into staples, impulse products, and emergency products.
-
Core product is the problem-solving services or core benefits that consumers are really buying when they obtain a product.
-
The distinction between a consumer product and an industrial product is based on the purpose for which the product is bought.
-
The product planner must build an augmented product around the core and actual products by offering additional consumer services and benefits.
-
Branding has become a major issue in product strategy.
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Traditionally, packaging decisions were based primarily on cost and production factors; the primary function of the package was to contain and protect the product.
-
Products often can be designed to reduce the amount of required servicing.
-
Product quality means the ability of a product to perform its functions. It includes the product’s overall durability, reliability, precision, ease of operation and repair, and other valued attributes.
-
Marketers need to manage their brands carefully in order to preserve brand equity.
-
The process of designing a product’s style and function: creating a product that is attractive, easy, safe, and inexpensive to use and service; and simple and economical to produce and distribute.
-
The product line manager typically selects one or a few items in the line to feature.
-
Being the first producer to introduce a needed and valued new feature is one of the most effective ways to compete.
-
Design is a larger concept than style. Style simply describes the appearance of a product.
-
A good designer considers appearance but also creates products that are easy, safe, inexpensive to use and service, and simple to and economical to produce and distribute.
-
Good design can attract attention, improve product performance, cut production costs, and give the product a strong competitive advantage in the target market.
-
Japanese firms have long practiced «Total Quality Management», an effort to constantly improve product and process quality in every phase of their operation.
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Capital items are industrial products that aid in the buyer’s production or operation.
-
Packaging issues can be subtle. For example, names, labels, and colours may not be translated easily from one country to another. A firm using yellow flowers in its logo might fare well in the United States, but meet with disaster in Mexico, where a yellow flower symbolizes death or disrespect.
ІX. Read and discuss the following text and give answers to the questions below: