- •Product
- •What is a Product
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate into Ukrainian:
- •The definition of a defect is «if the customer doesn’t like a product, it’s a defect».
- •VIII. Translate into English using words of the text:
- •IX. Find synonyms for the following words used in the text:
- •X. Combine these pairs of sentences with an appropriate connector:
- •XI. The following are common abbreviations. Categorize them coding them with:
- •XII. Make the sentences with the Complex Object with the Infinitive following the models:
- •XIII. Read and discuss the following text and give answers to the questions below: What Is a Brand?
- •XIV. Translate into English:
- •XV. Assignment:
- •Text b Product Classification
- •IV. Find English equivalents to the words and word combinations given below:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Using the words and word combinations from the text and exercise VI answer the following questions in English:
- •VIII. Translate into Ukrainian paying attention to the words in bold type:
- •Product mix decisions
- •X. Match the words with their definitions:
- •XI. Make up sentences with the Complex Subject with the Infinitive following the models:
- •XII. Select connectors from the list below to complete the sentences:
- •XIII. Translate into English:
- •XIV. Assignment.
- •Pricing
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •V. Match cause with effect to complete the sentences below (if clauses):
- •VI. Match the price term with the person or organization that charges it:
- •VII. Translate into English:
- •VIII. Translate the following sentences into Ukrainian paying attention to the gerund:
- •IX. Read and retell the text: Marketing-Mix Strategy
- •X. Read and translate the text. Підходи музеїв до встановлення розмірів плати за вхід
- •XI. Discussing the issue:
- •Text b Costs
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Study the use of words cost, price, charge.
- •VIII. Comment on the use of Participle in the following sentences. Translate into Ukrainian.
- •IX. Make up sentences with the Nominative Absolute Participial Construction according to the models:
- •X. Make up a few sentences with the verbs «rise», «raise», «arise», «arouse». Study the Note.
- •XI. Write a resume of the text given below:
- •XII. Translate the following in writing:
- •Promoting
- •Promotion mix
- •I. Key terms:
- •III. Answer the following question:
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences into Ukrainian:
- •VIII. Give synonyms of:
- •IX. Make up a few sentences with «might» following the model:
- •X. Read and translate the text: Advertising
- •Table 1. Top ten national advertisers
- •XI. Write a resume of the text given above.
- •XII. Read the text and write a précis in English in about 200 words: квіткова промисловість у пошуках «рожевих» прибутків
- •Text b public relations
- •I. Key terms:
- •III. Answer the following questions:
- •IV. Give Ukrainian equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences:
- •VIII. Find antonyms for the following words:
- •IX. Translate into English the following text: два приклади успішних пропагандистських кампаній
- •X. Read and retell the following text: Global marketing into the twenty-first century
IV. Find English equivalents to the words and word combinations given below:
товари та послуги; власне (особисте) споживання; зусилля зі здійснення купівлі; низькі ціни; широко придатний; постійно; негайно; основний товар; ринок збуту; розміщувати товари близько вузлів розрахунку; збирати інформацію; робити порівняння; подержаний автомобіль; вести переговори про ціну (домовлятися про ціну); властивості товару; зменшувати; (наздогнати) підігнати; задовольняти особисті смаки; добре підготовлені покупці; ідентифікація марки; чоловічий костюм, виготовлений на замовлення; обізнаний завдяки рекламі; страхувати життя; здавати кров; для дальшої обробки.
V. Match the English and Ukrainian equivalents:
|
A. |
1) marketers |
1) плитка, батончик |
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2) impulse products |
2) товари пасивного попиту |
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3) style |
3) класифікувати |
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4) staples |
4) головні новації |
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5) specialty products |
5) потрібні товари |
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6) to classify |
6) продавці |
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7) product classification scheme |
7) робити порівняння |
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8) shopping products |
8) імпульсивні товари |
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9) shovels |
9) промислові товари |
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10) emergency products |
10) схема класифікації товару |
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11) to invest |
11) товари попереднього попиту |
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12) major appliances |
12) лопата |
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13) industrial products |
13) схожі товари |
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14) to justify |
14) вкладати |
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15) unsought products |
15) особисте споживання |
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16) homogeneous products |
16) товари особистого попиту |
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17) wanted products |
17) товари для екстрених випадків |
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18) bar |
18) несхожі товари |
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19) personal consumption |
19) основний продукт харчування |
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20) major innovations |
20) основні товари постійного попиту |
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21) heterogeneous products |
21) головні пристосування |
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22) brand identification |
22) торговельна точка |
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23) make comparisons |
23) фасон, стиль |
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24) convenience products |
24) ідентифікація марки |
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25) outlet |
25) виправдати |
VI. Memorize the following terms and use them in your own sentences:
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declining product |
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deficient product |
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desirable product |
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durable product |
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electronics product |
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end product |
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essential product |
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fairy priced product |
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fast-moving product |
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fine-quality product |
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finished product |
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high-interest product |
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scarce product |
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status product |
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tainted product |
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shopping product |
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specialty product |
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unsought product |
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impulse product |
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emergency product |
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