- •Product
- •What is a Product
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate into Ukrainian:
- •The definition of a defect is «if the customer doesn’t like a product, it’s a defect».
- •VIII. Translate into English using words of the text:
- •IX. Find synonyms for the following words used in the text:
- •X. Combine these pairs of sentences with an appropriate connector:
- •XI. The following are common abbreviations. Categorize them coding them with:
- •XII. Make the sentences with the Complex Object with the Infinitive following the models:
- •XIII. Read and discuss the following text and give answers to the questions below: What Is a Brand?
- •XIV. Translate into English:
- •XV. Assignment:
- •Text b Product Classification
- •IV. Find English equivalents to the words and word combinations given below:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Using the words and word combinations from the text and exercise VI answer the following questions in English:
- •VIII. Translate into Ukrainian paying attention to the words in bold type:
- •Product mix decisions
- •X. Match the words with their definitions:
- •XI. Make up sentences with the Complex Subject with the Infinitive following the models:
- •XII. Select connectors from the list below to complete the sentences:
- •XIII. Translate into English:
- •XIV. Assignment.
- •Pricing
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •V. Match cause with effect to complete the sentences below (if clauses):
- •VI. Match the price term with the person or organization that charges it:
- •VII. Translate into English:
- •VIII. Translate the following sentences into Ukrainian paying attention to the gerund:
- •IX. Read and retell the text: Marketing-Mix Strategy
- •X. Read and translate the text. Підходи музеїв до встановлення розмірів плати за вхід
- •XI. Discussing the issue:
- •Text b Costs
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Study the use of words cost, price, charge.
- •VIII. Comment on the use of Participle in the following sentences. Translate into Ukrainian.
- •IX. Make up sentences with the Nominative Absolute Participial Construction according to the models:
- •X. Make up a few sentences with the verbs «rise», «raise», «arise», «arouse». Study the Note.
- •XI. Write a resume of the text given below:
- •XII. Translate the following in writing:
- •Promoting
- •Promotion mix
- •I. Key terms:
- •III. Answer the following question:
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences into Ukrainian:
- •VIII. Give synonyms of:
- •IX. Make up a few sentences with «might» following the model:
- •X. Read and translate the text: Advertising
- •Table 1. Top ten national advertisers
- •XI. Write a resume of the text given above.
- •XII. Read the text and write a précis in English in about 200 words: квіткова промисловість у пошуках «рожевих» прибутків
- •Text b public relations
- •I. Key terms:
- •III. Answer the following questions:
- •IV. Give Ukrainian equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences:
- •VIII. Find antonyms for the following words:
- •IX. Translate into English the following text: два приклади успішних пропагандистських кампаній
- •X. Read and retell the following text: Global marketing into the twenty-first century
II. Vocabulary notes:
bribe, n.
хабар, підкуп — thing given, offered or promised to sb. to influence or persuade him to do sth. (often dishonest) for the giver — take/accept bribes;
bribe, v.
пропонувати (давати) хабар; підкупляти — give a bribe (of sth) to sb.; try to persuade sb. to sth. with a bribe;
commission, n.
комісійна винагорода, комісійні — payment to sb. for selling goods which increases with the quantity of goods sold;
dues, n.
податки, мито — charges or fees;
fare, n.
плата за проїзд; вартість проїзду — money charged for a journey by bus, ship, taxi, etc.;
fee, n.
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гонорар, винагорода, платня, плата;
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чайові;
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внесок — admission fee — плата за ліцензію — amount paid for professional advice or service;
honorarium, n.
(pl. honoraria) — гонорар — voluntary payment made for professional services for which a fee is not normally paid or required by law;
income taxes, n.
прибуток, дохід, надходження — tax payable according to the level of one’s income;
premium, n.
премія, винагорода — additional payment;
salary, n.
оклад — (usually monthly) payment to employees doing other than manual or mechanical work;
rent, n.
рента — regular payment made for the use of land, premises, a telephone, machinery, etc.; sum paid in this way;
toll, n.
мито — money paid for the use of a road, bridge, harbour;
tuition, n.
платня за навчання — fee paid for teaching or instruction;
wage, n.
заробітна плата — payment made or received for work or ser- vices;
III. Answer the following questions:
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What is price?
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What does «price is all around us» mean?
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How is price set?
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How would a seller and a buyer arrive at an acceptable price?
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What is the only element in the marketing mix that produces re- venue?
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Why is price one of the most flexible elements of marketing mix?
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Why can price be changed quickly?
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What are the most common mistakes that are not revised often enough for different products, market segments and purchase occasions?
ІV. Memorize the following terms and use them in your own sentences:
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actual price |
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base price |
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basic price |
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heavy price |
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top price |
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flexible/sensitive price |
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established prices |
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cost price |
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contract price |
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uniform prices |
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stipulated price |
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nominal price |
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ask/offer price |
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retail price |
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market price |
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fixed price |
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sliding/sliding-scale price |
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trade/whole scale price |
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monopoly price |
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suggested price |
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demand price |
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quoted price |
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relative price |
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initial price |
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advanced price |
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variable price |
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overestimated price |
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guiding price |
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c.i.f. (cost, insurance, freight) |
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f.o.b. (free on board) |
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f.i. (free in) |
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f.o.r. (free on rail) |
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at a price |
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at popular prices |
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at the price of |
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price per unit |
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to adjust prices |
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to affect prices |
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to carry a price |
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to set a price |
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to spoil prices |
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pricing |
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