- •Product
- •What is a Product
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate into Ukrainian:
- •The definition of a defect is «if the customer doesn’t like a product, it’s a defect».
- •VIII. Translate into English using words of the text:
- •IX. Find synonyms for the following words used in the text:
- •X. Combine these pairs of sentences with an appropriate connector:
- •XI. The following are common abbreviations. Categorize them coding them with:
- •XII. Make the sentences with the Complex Object with the Infinitive following the models:
- •XIII. Read and discuss the following text and give answers to the questions below: What Is a Brand?
- •XIV. Translate into English:
- •XV. Assignment:
- •Text b Product Classification
- •IV. Find English equivalents to the words and word combinations given below:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Using the words and word combinations from the text and exercise VI answer the following questions in English:
- •VIII. Translate into Ukrainian paying attention to the words in bold type:
- •Product mix decisions
- •X. Match the words with their definitions:
- •XI. Make up sentences with the Complex Subject with the Infinitive following the models:
- •XII. Select connectors from the list below to complete the sentences:
- •XIII. Translate into English:
- •XIV. Assignment.
- •Pricing
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •V. Match cause with effect to complete the sentences below (if clauses):
- •VI. Match the price term with the person or organization that charges it:
- •VII. Translate into English:
- •VIII. Translate the following sentences into Ukrainian paying attention to the gerund:
- •IX. Read and retell the text: Marketing-Mix Strategy
- •X. Read and translate the text. Підходи музеїв до встановлення розмірів плати за вхід
- •XI. Discussing the issue:
- •Text b Costs
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Study the use of words cost, price, charge.
- •VIII. Comment on the use of Participle in the following sentences. Translate into Ukrainian.
- •IX. Make up sentences with the Nominative Absolute Participial Construction according to the models:
- •X. Make up a few sentences with the verbs «rise», «raise», «arise», «arouse». Study the Note.
- •XI. Write a resume of the text given below:
- •XII. Translate the following in writing:
- •Promoting
- •Promotion mix
- •I. Key terms:
- •III. Answer the following question:
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences into Ukrainian:
- •VIII. Give synonyms of:
- •IX. Make up a few sentences with «might» following the model:
- •X. Read and translate the text: Advertising
- •Table 1. Top ten national advertisers
- •XI. Write a resume of the text given above.
- •XII. Read the text and write a précis in English in about 200 words: квіткова промисловість у пошуках «рожевих» прибутків
- •Text b public relations
- •I. Key terms:
- •III. Answer the following questions:
- •IV. Give Ukrainian equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences:
- •VIII. Find antonyms for the following words:
- •IX. Translate into English the following text: два приклади успішних пропагандистських кампаній
- •X. Read and retell the following text: Global marketing into the twenty-first century
VII. Translate the following sentences into Ukrainian:
-
One of the hardest marketing decisions facing a company is how much to spend on promotion.
-
Promotion spending may be 20 to 30 percent of sales in the cosmetics industry and only 2 or 3 percent in the industrial machinery industry.
-
The company now must divide the total promotion budget among the major promotional tools — advertising, personal selling, sales promotion, and public relations.
-
Each promotion tool — advertising, personal selling, sales promotion, and public relations — has unique characteristics and costs.
-
Sales promotion includes a wide assortment of tools — coupons, contests, cents-off deals, premiums, and other — all of which have many unique qualities.
-
Companies consider many factors when developing their promotion mixes, including type of product/market, the use of a push or pull strategy, the buyer readiness stage, and the product life-cycle stage.
-
The promotional mix is affected heavily by whether the company chooses a push or pull strategy.
-
The producer promotes the product to wholesalers, the wholesalers promote to retailers, and the retailers promote to consumers.
-
A promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand.
-
Many food companies are promoting to doctors, dentists, and other health-care providers to patients.
-
Personal selling is the interpersonal arm of the promotion mix.
-
To attract both customers and tourists, the Mall distributes hundreds of broshures, newspaper inserts, and maps in the Minneapolis — St.Paul region; runs joint promotions with local radio stations; runs ads in a local newspaper and commercials on local television; buys billboard space; and works with over 200 tour operators to develop travel packages and with Northwest Airlines to create tie-in packages.
-
Burger King’s promotion problem also involved more than just its television commercials.
-
The young army officer was promoted (to the rank of) captain.
-
How can we promote the sales of this product?
-
The company are promoting their new sort of toothbrush on television.
-
Public relations is used to promote products, people, places, ideas, activities, organizations, and even nations.
-
Months in advance, each distribution center promoted the contest to area roofers using direct-mail promotional materials furnished by the G-P public relations department.
-
Each year American companies bombard consumers with thousands upon thousands of assorted sales promotions.
VIII. Give synonyms of:
Modern; to call for; target; customer; question; complex; various; word-of-mouth; to pursue; goods; building; to obtain; for example; activity; entire.
IX. Make up a few sentences with «might» following the model:
|
Model 1 |
There are a dozen ways in which this might be managed. |
|
Model 2 |
She might have named him after me. |