- •Product
- •What is a Product
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate into Ukrainian:
- •The definition of a defect is «if the customer doesn’t like a product, it’s a defect».
- •VIII. Translate into English using words of the text:
- •IX. Find synonyms for the following words used in the text:
- •X. Combine these pairs of sentences with an appropriate connector:
- •XI. The following are common abbreviations. Categorize them coding them with:
- •XII. Make the sentences with the Complex Object with the Infinitive following the models:
- •XIII. Read and discuss the following text and give answers to the questions below: What Is a Brand?
- •XIV. Translate into English:
- •XV. Assignment:
- •Text b Product Classification
- •IV. Find English equivalents to the words and word combinations given below:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Using the words and word combinations from the text and exercise VI answer the following questions in English:
- •VIII. Translate into Ukrainian paying attention to the words in bold type:
- •Product mix decisions
- •X. Match the words with their definitions:
- •XI. Make up sentences with the Complex Subject with the Infinitive following the models:
- •XII. Select connectors from the list below to complete the sentences:
- •XIII. Translate into English:
- •XIV. Assignment.
- •Pricing
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •V. Match cause with effect to complete the sentences below (if clauses):
- •VI. Match the price term with the person or organization that charges it:
- •VII. Translate into English:
- •VIII. Translate the following sentences into Ukrainian paying attention to the gerund:
- •IX. Read and retell the text: Marketing-Mix Strategy
- •X. Read and translate the text. Підходи музеїв до встановлення розмірів плати за вхід
- •XI. Discussing the issue:
- •Text b Costs
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Study the use of words cost, price, charge.
- •VIII. Comment on the use of Participle in the following sentences. Translate into Ukrainian.
- •IX. Make up sentences with the Nominative Absolute Participial Construction according to the models:
- •X. Make up a few sentences with the verbs «rise», «raise», «arise», «arouse». Study the Note.
- •XI. Write a resume of the text given below:
- •XII. Translate the following in writing:
- •Promoting
- •Promotion mix
- •I. Key terms:
- •III. Answer the following question:
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences into Ukrainian:
- •VIII. Give synonyms of:
- •IX. Make up a few sentences with «might» following the model:
- •X. Read and translate the text: Advertising
- •Table 1. Top ten national advertisers
- •XI. Write a resume of the text given above.
- •XII. Read the text and write a précis in English in about 200 words: квіткова промисловість у пошуках «рожевих» прибутків
- •Text b public relations
- •I. Key terms:
- •III. Answer the following questions:
- •IV. Give Ukrainian equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences:
- •VIII. Find antonyms for the following words:
- •IX. Translate into English the following text: два приклади успішних пропагандистських кампаній
- •X. Read and retell the following text: Global marketing into the twenty-first century
I. Key terms:
Promotion mix — комплекс стимулювання збуту — the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
Sales promotion — стимулювання збуту — short-term incentives to encourage purchase or sales of a product or service.
Advertising — реклама, рекламування — any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor.
Personal selling — особистий продаж — personal presentation by the firm’s sales for the purpose of making sales and building customer relationships.
ІІ. Vocabulary notes:
communicate, v.
-
повідомляти (когось — to);
-
передавати;
-
спілкуватися, підтримувати зв’язок;
-
make sth. known, convey sth;
-
pass on sth.; transmit sth.;
-
exchange information, news, ideas, etc.;
communication, n.
-
передавання, повідомлення;
-
поширення, розповсюдження;
-
спілкування, зв’язок;
-
звістка, повідомлення, інформація;
-
сполучення, комунікація, зв’язок;
-
act of communicating;
-
thing that is communicated; message; to be in communication with sb.; exchange information regularly with sb.;
call for, v.
вимагати, зобов’язувати — require, demand or need sth.;
provide, v.
-
постачати (щось — with); забезпечувати (чимось — with); to promote sb. with money — забезпечувати когось грошима; to promote sb. with a good education — давати комусь добру освіту;
-
заготовляти, запасати (на схов);
-
давати, надавати, подавати; to provide military aid — надавати військову допомогу;
-
require, demand or need sth.;
discount, n.
-
знижка, знижка номінальної ціни; at a discount — зі знижкою, знецінений; discount house — крамниця товарів за зниженими цінами;
-
Фін. дисконт, облік векселів; відсоток обліку — amount deducted for paying a bill of exchange; amount of money taken off the cost of sth.; at a discount — at a reduced price;
discount, v.
-
дисконтувати, обчислювати векселі;
-
знижувати обліковий відсоток за дострокової оплати векселя;
-
знижувати, зменшувати — buy or sell a bill of exchange for less than it will be worth when due;
tool, n.
інструмент — instrument.
III. Answer the following question:
1. What does modern marketing call for?
2. Who must companies communicate with?
3. What does a modern company manage?
4. What does the company communicate with?
5. Who do middlemen communicate with?
6. What is promotion mix?
7. What is advertising?
8. What is personal selling?
9. What is sales promotion?
10. What is public relations?
11. What does each category consist of?
12. What does advertising include?
13. What does personal selling include?
14. What does promotion include?
IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
Вимагати значно більшого; добрий товар; призначати привабливу ціну; забезпечувати доступність; цільовий покупець; здійснювати комунікацію; питання не в тім, а в тім ...; керувати складною системою маркетингу; посередники; усна комунікація; зворотний зв’язок; платна форма; неособисте подання; пропагування; стимулювання збуту; особливий захід; торговельні презентації; експозиції в місцях продажу товарів; оформлення товару; колір та форма упаковки; стимулювальні програми; премії; знижки; купони; реклама за допомоги сувенірів.