- •А кадемия управления при Президенте Республики Беларусь
- •Система открытого образования
- •Business english Курс лекций
- •Is she talking? 8
- •1. Starting to trade 151
- •2. The marketing mix 166
- •The Future: will
- •I/you/he/she/it/we/they will go (I’ll. He’ll, they’ll go)
- •Past Simple Tense
- •Positive (regular verbs)
- •Present Perfect Tense
- •Question Have you done it yet? Where have you been?
- •Review of time expressions
- •Word study Putting Nouns Together
- •Summary
- •The president
- •For discussion
- •The future perfect
- •More about auxiliary verbs
- •Word study
- •Two More Ways to Put Nouns Together
- •Company structure
- •Application for a job
- •74 Dockside Manchester m15 7bj 8 March 2000
- •Utility chiefs top executive pay increases
- •Unit II
- •Types of companies
- •Text № 1
- •Types of companies
- •Investing in a limited company
- •Summary of modal verbs
- •Modals with more than one meaning
- •You mustn’t vs. You don’t have to
- •Other uses of “will” and “would”
- •Degrees of probability
- •Exercise 15. Which is the closest in meaning?
- •The passive with modals
- •The indirect passive
- •Share capital
- •Companies
- •Must have and might have
- •Present Past
- •Could have and should have
- •Present
- •Types of business units
- •Unit III starting a business
- •Participles
- •A real estate purchase
- •Another use for participles
- •Participles
- •The problem of cash flow
- •Exchange rates cause budgeting problems
- •The flow of funds
- •Read and give the summary of the newspaper articles.
- •1. Greenalls refocuses spending By Dominic Walsh
- •2. Mandelson wants uk "digital leader" By Raymond Snoddy, Media Editor
- •3. Paget departs from telspec By Chris Ayres
- •4. Tlg succumbs to 353 million pounds wassall bid By Paul Durman
- •5. Progress hope at pilkington By Paul Durman
- •Unit IV management
- •What is management?
- •1.1. Read and translate the text.
- •1.2. Put 5 questions to part 1 of the text the answers to which are marked by •
- •1.3.. Answer the following questions:
- •1.4. Try to remember 5 main duties of managers.
- •2.1.. Read the notes of the lecture about management. Write out new words. Translate the text.
- •2.2.. Discuss:
- •3.1. Read text ¹ 3. Complete the sentences, finding them in the text:
- •3.2. Discuss:
- •4.1. Read text ¹ 4 about managers’ skills. There are 9 of them mentioned. Make the list of them and discuss the following:
- •Gerunds
- •The infinitive Positive Infinitive Negative Infinitive
- •Conditionals First conditional
- •Second conditional
- •Third conditional
- •The conditional
- •Texts for reading Holding Meetings
- •1. Put a tick or a cross in the box after each statement to show whether you think it is correct or not:
- •London borough Spring Personnel. Legal pa £25,000
- •Relative clauses
- •Miss Johnson is a secretary I work with.*
- •More examples of relative clauses
- •Of which vs. Whose
- •Past participles used as adjectives
- •Relative clauses with prepositions
- •Relative clauses with deletions
- •Conjunctions and related phrases
- •Agreement of tenses
- •Reported speech: agreement of tenses
- •Direct Reported
- •Reported questions
- •Interrogative noun clauses Who’s That Man?
- •Didn’t he apologize for _______?
- •Do you know _______?
- •Text ¹ 2 Market Study
- •Questions about the story
- •For discussion
- •Texts for reading and discussion
- •1. Starting to trade
- •Marketing Defining marketing
- •2. The centrality of marketing
- •1D Comprehension
- •Product policy
- •1A Discussion
- •1A Reading
- •3. Products and brands
- •4. It pays to advertise
- •It pays to advertise
- •2. The marketing mix
- •The role of advertising
- •Does the fact that it pays to advertise seem obvious to you? Explain your answer.
- •Figure 1.1.: gross margin
- •Paragraph 3: aura
- •3. Users of both competitive brands and of our product.
- •Born in 1946, we offer 52 years of experience
- •Unit VI business communication
- •Higher management
- •Rules of Writing
- •Increase your vocabulary
- •Means of communication
- •4 Abilities
- •5 Experience
- •Increase your vocabulary
- •Writing
- •Text 6 designing a sales letter
- •Manufactures of Quality Office Equipment since 1940
- •The layout of a business letter
- •23 Nelson Square
- •Velkotex Ltd
- •Prefixes of negation
- •Indicative Subjunctive
- •Verbs used with the subjunctive
- •Indicative vs subjunctive
- •Indicative Subjunctive
- •Infinitives with “seem” and “appear”
- •By Russsell Hotten
- •Sources
- •Козлова Любовь Константиновна Business English
- •220007, Г. Минск, ул. Московская, 17.
Indicative vs subjunctive
Be Careful!
We know that our products are good. |
|
We require that our products be good. |
|
vs. |
|
It’s well known that our products are good |
|
It’s important that our products be good. |
Exercise 3.
Example: Each secretary has a typewriter.
I know that each secretary has a typewriter
The secretary opens the mail
I insist that the secretary open the mail.
That man speaks five languages.
I don’t believe that he _______ five languages.
I’ll pay in cash.
The salesman requests that customers _______ in cash.
I don’t think the director is in his office.
I doubt that he _______ in his office.
All the forms were typed.
The director prefers that they _______ .
I took it easy for a few weeks.
My doctor suggested that I _______ it easy.
Our products are overpriced.
The marketing people agree that they _______ overpriced.
Plant maintenance has been a problem.
The manager feels that it _______ a problem.
He went to the meeting last week.
It was recommended that he _______ to the meeting last week.
Bill is the company’s top salesman.
It’s well known that he _______ the company’s top salesman.
The figures on the balance sheet are correct.
It’s necessary that the figures _______ correct.
THE SUBJENCTIVE: NEGATIVE FORM
-
Don’t smoke here!
It’s requested that you not smoke here.
Indicative Subjunctive
-
I
you
we
they
he
she
don’t
doesn’t
smoke
… that
I
you
we
they
he
she
not smoke
Exercise 4.
Example: I will be at the meeting on time.
It’s important that I not be late.
I know that I won’t be late.
Please don’t smoke in the office.
It’s requested that we _______ in the office.
I’ll be at the office until nine o’clock.
Please tell my wife that I _______ home for dinner.
We were talking in the library.
The librarian requested that we _______ in the library.
Today’s meeting lasted over three hours.
I hope that tomorrow’s meeting _______ so long.
We drove slowly on the country road.
The law required that we _______ over 20 m.p.h.
Anne is usually on time.
I didn’t know that she _______ on time this morning.
The director spent $900 on new office furniture.
It was important that he _______ more than $1,000.
RELATIVE CLAUSES
“(Tru-Tone) … was still relying almost exclusively on print advertising, which was largely misdirected.”
-
Main sentence:
My car is still on good condition.
Parenthetical information:
(I bought it over six years ago.)
My car, which I bought over six years ago, is still in good condition.
Other Examples:
Who: |
Discuss it with my assistant, who’ll be in charge while I’m away. |
Whom: |
The Woods, whom we’ve known for years, will be moving in next day. |
Where: |
I’d like to move to Miami, where it’s warm all year long. |
Which: |
Last week I was away, which is why I didn’t call. |
Exercise 5. Expand the following sentences using which, who, whom, or where.
Example: We’re traveling to Europe in May (That’s the best time to go.)
We’re traveling to Europe in May, which is the best time to go.
The new secretary has been doing an excellent job. (We just hired her last week.)
The company paid $400,000 for the plant site. (That’s expensive for unimproved land.)
We’re planning a special retirement dinner for the director. (He’s been with the company for 30 years.)
In New York City many people use public transportation (Parking is very limited there.)
CAUSATIVE AND PERMISSIVES
“Peter wanted his marketing people to follow up on the Tru-Tone sales problem before things got much worse.”
-
I’d like these letters typed.
I’ll have my secretary type them.
I’ll ask her to type them today.
-
would like
want
have
get
l et
have
make
would like
want
allow
ask
tell
get
persuade
encourage
require
order
force
something done
someone do something
someone to do something
-
I didn’t type the memos myself.
I asked someone to type them.
I had the memos typed.
Exercise 6. Use the causative to make new sentences.
Example: Joe didn’t repair the T.V. himself.
He had it repaired.
We’re not going to invest the funds ourselves.
The personnel director didn’t screen the applicants herself.
We didn’t write up a contract ourselves.
The company doesn’t deliver their products themselves.
You shouldn’t check the figures yourself.
-
I had the memos typed by my secretary.
I had my secretary type the memos.
Exercise 7. Use the causative to make new sentences.
Example: I didn’t bring the menus; the waiter did.
I had the waiter bring the menus.
The director didn’t research the matter himself; his assistant did.
I won’t show you the latest model myself; a salesman will.
I never take packages to the post office; the mail clerk does.
The teacher didn’t answer the question herself; the students did.
You shouldn’t fill out the medical forms yourself; your doctor should.
Exercise 8. Choose the correct words to complete the following sentences.
Example: (wanted, told, had)
Mr. Jones had his secretary type up the memos.
(get, make, let)
I’d like to ____ these letters mailed today
(had, asked, made)
My boss ____ me to come in early this morning.
(allow, let, want)
I won’t ____ my children to stay out later than 9:00 p.m.
(makes, requires, has)
The law ____ all employers to make Social Security payments.
(forced, got, made)
Waking up late ____ me miss my train.
(made, had, ordered)
The policeman ____ me to move my car.
(wanted, let, encouraged)
Students should be ____ to ask questions when they don’t understand.
(would like, asks, requires)
Management ____ the labour contract signed as soon as possible.
(made, persuaded, let)
The salesman ____ me to buy something I didn’t need.
(makes, has, requires)
The company ____ its supplies shipped from Europe.
Exercise 9. Choose the letter of the correct verb form. _______
Example: I asked my friend b a good doctor. a) recommend b) to recommend c) recommended
|
a) dial b) to dial c) dialed |
|
a) make b)to make c) made |
|
a) change b) to change c) changed |
|
a) drive b) to drive c) driven |
|
a) send out b) to send out c) sent out |
|
a) speak b) to speak c) spoken |
|
a) report b) to report
|
|
a) finish b) to finish c) finished |
|
a) lower b) to lower c) lowered |
|
a) realize b) to realize c) realized |
PRESENT vs. PERFECT INFINITIVES
Present:
Perfect: |
(You’re waiting for me now.)
I’m sorry to keep you waiting.
(You’ve been waiting for me for two hours now.)
I’m sorry to have kept you waiting. |
(You were waiting for me yesterday.) I was sorry to keep you waiting.
(You had been waiting for me for two hours yesterday.)
I was sorry to have kept you waiting. |
Exercise 10. Complete the following sentences using the present or perfect infinitive.
Examples: I didn’t call you yesterday.
But I intended to call you yesterday.
Larry has been appointed vice-president.
He’s proud to have been appointed vice-president.
Let’s leave in about an hour.
I’ll be ready _______.
The new accountant hasn’t had any training.
But by now he’s supposed _______.
Will we see an improvement before year end?
I hope _______.
We didn’t see Nick at the party last night.
We were surprised _______.
The director hasn’t consulted anyone about the matter.
He’s foolish _______.
THE INFINITIVE IN REPORTED SPEECH
“… patent litigation is known to be long and complicated, …”
They say (that) George is the company’s top salesman.
George is said to be the company’s top salesman.
People |
say (that) George is said (that) George was
|
the company’s top salesman. |
||
George |
is said was said |
to be the company’s top salesman. |
||
People |
say (that George (has) sold s aid (that) George had sold
|
more than any other salesman. |
||
George |
is said was said |
to have sold more than any other salesman. |
Exercise 11. Make new sentences using the present or past infinitive.
Example: Everyone knows smoking is dangerous to your health.
Smoking is known to be dangerous to your health.
They say this is the best restaurant in New York.
People believe that Lincoln was a great President.
Some think that lower speed limits have prevented many accidents.
Everyone knows the company has made some bad investments.
We understand Henry is in line for an important assignment.
Not long ago people felt that a woman’s place was in the home.
At first, people reported that Columbus had discovered a new way to India.