- •А кадемия управления при Президенте Республики Беларусь
- •Система открытого образования
- •Business english Курс лекций
- •Is she talking? 8
- •1. Starting to trade 151
- •2. The marketing mix 166
- •The Future: will
- •I/you/he/she/it/we/they will go (I’ll. He’ll, they’ll go)
- •Past Simple Tense
- •Positive (regular verbs)
- •Present Perfect Tense
- •Question Have you done it yet? Where have you been?
- •Review of time expressions
- •Word study Putting Nouns Together
- •Summary
- •The president
- •For discussion
- •The future perfect
- •More about auxiliary verbs
- •Word study
- •Two More Ways to Put Nouns Together
- •Company structure
- •Application for a job
- •74 Dockside Manchester m15 7bj 8 March 2000
- •Utility chiefs top executive pay increases
- •Unit II
- •Types of companies
- •Text № 1
- •Types of companies
- •Investing in a limited company
- •Summary of modal verbs
- •Modals with more than one meaning
- •You mustn’t vs. You don’t have to
- •Other uses of “will” and “would”
- •Degrees of probability
- •Exercise 15. Which is the closest in meaning?
- •The passive with modals
- •The indirect passive
- •Share capital
- •Companies
- •Must have and might have
- •Present Past
- •Could have and should have
- •Present
- •Types of business units
- •Unit III starting a business
- •Participles
- •A real estate purchase
- •Another use for participles
- •Participles
- •The problem of cash flow
- •Exchange rates cause budgeting problems
- •The flow of funds
- •Read and give the summary of the newspaper articles.
- •1. Greenalls refocuses spending By Dominic Walsh
- •2. Mandelson wants uk "digital leader" By Raymond Snoddy, Media Editor
- •3. Paget departs from telspec By Chris Ayres
- •4. Tlg succumbs to 353 million pounds wassall bid By Paul Durman
- •5. Progress hope at pilkington By Paul Durman
- •Unit IV management
- •What is management?
- •1.1. Read and translate the text.
- •1.2. Put 5 questions to part 1 of the text the answers to which are marked by •
- •1.3.. Answer the following questions:
- •1.4. Try to remember 5 main duties of managers.
- •2.1.. Read the notes of the lecture about management. Write out new words. Translate the text.
- •2.2.. Discuss:
- •3.1. Read text ¹ 3. Complete the sentences, finding them in the text:
- •3.2. Discuss:
- •4.1. Read text ¹ 4 about managers’ skills. There are 9 of them mentioned. Make the list of them and discuss the following:
- •Gerunds
- •The infinitive Positive Infinitive Negative Infinitive
- •Conditionals First conditional
- •Second conditional
- •Third conditional
- •The conditional
- •Texts for reading Holding Meetings
- •1. Put a tick or a cross in the box after each statement to show whether you think it is correct or not:
- •London borough Spring Personnel. Legal pa £25,000
- •Relative clauses
- •Miss Johnson is a secretary I work with.*
- •More examples of relative clauses
- •Of which vs. Whose
- •Past participles used as adjectives
- •Relative clauses with prepositions
- •Relative clauses with deletions
- •Conjunctions and related phrases
- •Agreement of tenses
- •Reported speech: agreement of tenses
- •Direct Reported
- •Reported questions
- •Interrogative noun clauses Who’s That Man?
- •Didn’t he apologize for _______?
- •Do you know _______?
- •Text ¹ 2 Market Study
- •Questions about the story
- •For discussion
- •Texts for reading and discussion
- •1. Starting to trade
- •Marketing Defining marketing
- •2. The centrality of marketing
- •1D Comprehension
- •Product policy
- •1A Discussion
- •1A Reading
- •3. Products and brands
- •4. It pays to advertise
- •It pays to advertise
- •2. The marketing mix
- •The role of advertising
- •Does the fact that it pays to advertise seem obvious to you? Explain your answer.
- •Figure 1.1.: gross margin
- •Paragraph 3: aura
- •3. Users of both competitive brands and of our product.
- •Born in 1946, we offer 52 years of experience
- •Unit VI business communication
- •Higher management
- •Rules of Writing
- •Increase your vocabulary
- •Means of communication
- •4 Abilities
- •5 Experience
- •Increase your vocabulary
- •Writing
- •Text 6 designing a sales letter
- •Manufactures of Quality Office Equipment since 1940
- •The layout of a business letter
- •23 Nelson Square
- •Velkotex Ltd
- •Prefixes of negation
- •Indicative Subjunctive
- •Verbs used with the subjunctive
- •Indicative vs subjunctive
- •Indicative Subjunctive
- •Infinitives with “seem” and “appear”
- •By Russsell Hotten
- •Sources
- •Козлова Любовь Константиновна Business English
- •220007, Г. Минск, ул. Московская, 17.
The passive with modals
“Before leaving, Peter asked Carol if he could be introduced to some of her staff.”
Active:
The secretary |
can may should would must has to |
open the mail |
Passive:
The mail |
can may should would must has to |
be opened by the secretary. |
Exercise 16.
Example: People should expect good products for high prices.
Good products should be expected for high prices.
The manager must sign the contract.
The contract must be signed by the manager.
We must sell this product by the first of August.
We’ll have to solve this problem soon.
Machines may soon replace many factory workers.
We usually have to type business letters.
You can’t buy this product in department stores.
The same company that sold the machines should deliver them.
One man alone can’t carry this machine.
You shouldn’t make personal calls from the office.
The secretary must finish the typing before she goes home.
Without machines we’d have to do almost everything by hand.
The indirect passive
“In one area job applicants were being given typing and shorthand tests.”
Active:
My teacher |
gives is giving gave was giving has given had given will give |
me lessons. |
Passive:
I |
am am being was was being have been had been will be |
given lessons by my teacher.. |
Exercise 17.
Examples: They gave me a tour of the plant.
I was given a tour of the plant.
The teacher asked the students questions.
The students were asked questions by the teacher.
The salesman showed me the new product.
This company pays most employees a good salary.
We’ll give you the information tomorrow.
My boss has just given me a raise.
They offered her the job at the interview.
You have to teach children to read.
The police asked him many questions.
We can serve you breakfast in bed in this hotel.
TEXT № 3
Share capital
In our last two lectures we discussed the formation of companies and the legal documents that have to be submitted. Today we shall complete this first brief survey by looking at the topic of capital, that is the topic, in particular, of shares. We have used this term "shares" a number of times; perhaps we ought now to make sure that we know exactly what it means in the context of setting up in business.
Setting up a business requires money, which we call capital. One sort of capital – share capital – is raised at least in part by issuing, or selling, shares in the company. Each shareholder pays the company for the shares allotted to him, and this money provides the basic finance. In the Memorandum of Association, which we talked about last time, the company has to state its nominal capital, which is the value in shares that it has authorised itself to issue. Notice that term; it means the value of the shares it can issue if it wants to. It doesn't have to issue them all, and certainly not all at once.
Let's take the example of a company that declares a nominal capital of 60,000 pounds. This means it has the authority to issue, say, 60,000 shares of 1 pound each. But it may decide to issue only 30,000 at first, since this will provide enough capital for its current needs. So the company's issued capital will be 30,000 pounds and its nominal capital 60,000 pounds. It is the second figure that has to be stated in the Memorandum.
Why do we use the term "nominal" – from the word “name”? Well, it's to show that there may be a difference between the nominal value of a share and the actual value. For instance, if you have £1 shares in a company which is doing very well and paying you lots of dividends, you will be able to sell those shares for very much more than £1 each. Unfortunately, if the company does very badly, if there is a crash or the bottom falls out of the market – all the terrible things that the financial press loves to print headlines about – then you would be lucky to find anyone who would pay you anything at all for those shares. So the nominal value is the figure actually printed on the share, but it may have very little relationship to its actual worth.
In theory, at least, a company has to keep an amount of money equal to what it received for its shares so that it can pay its debts or buy the shares back if it has to. This is one of the things that the Companies Act controls.
When a company invites the public to buy shares, it has to issue detailed information about itself in a brochure called a Prospectus, and this is a very important document. Making false statements in a prospectus in order to persuade people to buy shares is a criminal offence.
A shareholder can sell his shares at whatever price he can get for them, without any reference to the company. All this means from the point of view of the company is that the shares are now held by someone else, not by the person who originally bought them. Of course, there are rules controlling exactly how such transfers of shares can be carried out. These are laid down in another important document – the Stock Transfer Act of 1963 – a copy of which is held by the company secretary.
Finally, of course, there is the matter of dividends, without which there would be no point in buying shares. These payments, usually annual, should come from profits, either from the current year or set aside from previous years. If they are paid out of capital, this is generally not legal.
Text № 4