- •Unit l Definition of Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Answer the questions.
- •VI. Speak on the following.
- •VII. Read and translate this newspaper article.
- •VIII. Questions and assignments (задания).
- •Unit 2 Levels and Areas of Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination,
- •IV. Translate into English,
- •V. Answer the questions.
- •VI. Speak on the following.
- •Unit 3 Management Skills
- •I. Translate these words and word combinations.
- •II. Find the English equivalents for the following.
- •IV. Translate into English.
- •Unit 4 The Basis of Financial Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English in a written form.
- •V. Questions and assignments.
- •VI. Make up a written abstract (краткое изложение) of the text.
- •VII. Retell the prepared abstract. Unit 5. Outside Sources of Financing
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Answer the questions.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the prepared abstract. Unit 6 Sources of Unsecured Financing
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination.
- •IV. Translate into English.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the prepared abstract. Unit 7 Accounting
- •1. General definition of accounting
- •2. The basis for the accounting process
- •3. A balance sheet
- •4. An income statement
- •5. The importance of the above two statements
- •I. Translate into Russian,
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Read and translate this newspaper advertisement.
- •Investment Banking
- •VII. Answer the questions.
- •Unit 8 Operations Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination.
- •V. Questions and assignments.
- •Unit 9 Marketing
- •1. Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VII. Read and translate this newspaper article.
- •Risk Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Answer the questions.
- •VI. Read and translate.
- •VII. Retell the above text.
- •VIII. Read and translate this newspaper advertisement.
- •IX. Speak in short on the advertisment according to the following scheme (план).
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the text according to your abstract.
- •VIII. Read and translate this article.
- •IX. Answer the questions.
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill the blanks.
- •IV. Translate into English.
- •V. Imagine (представьте себе) you are applying for a job. Translate the questions and try to find proper answers to the questions of an "interviewer".
- •VI. Read and translate this newspaper article.
- •Illegible writing and long letters won't get you an interview
- •VII. Questions and assignments.
- •VIII. Describe the best application letter and its contents (содержание) using the words and sentences from the text.
- •IX. Read and translate.
- •X. Answer the questions.
- •XI. Read and translate this application and curriculum vitae.
- •XII. Answer the questions.
- •XIII. Memorize these phrases.
- •XIV. Write an application by using the above phrases. Unit 13
- •1. Definition of motivation
- •2. Scientific theories of motivation
- •3. Hierarchy of needs
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Agree or disagree with these statements. Use the following phrases.
- •VI. Questions and assignments.
- •VIII. Read and translate this newspaper article.
- •IX. Questions and assignments.
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Find in the text and write out.
- •VII. Speak on ethical behaviour of an ideal manager, and the rules of etiquette he/she should stick to (придерживаться).
- •Read and translate.
IX. Answer the questions.
1. For how many years did Wendy Merkley work her way up from a data entry operator to global head of IT?
2. Where does she work now?
3. Why did she travel the world last year?
4. How many men and women are there in her North America team and in the UK team?
5. Does she believe that companies can benefit by having more women managers?
6. Why are men more comfortable discussing personal things with a woman?
7. What kind of people does she want in IT?
8. Why do the people who are in IT travel often?
9. Where do her own travels take her to?
10. How often do the representatives of different centers meet?
11. Is it beneficial for her company to have the same core technology in different centres?
12. Is further consolidation of the main centres possible? In what way?
13. Are the life and health insurance markets changing rapidly now?
14. What did the company management do in this changing market conditions?
15. What kind of information did they manage?
16. What is required to do this successfully?
Unit 12
Human Resources Management (HRM)
1. General Definition. Human resources management is a set of planning activities. They include the acquisition, maintenance, and development of an organization's human resources. In general, human resources planning consists of forecasting the human resources that the firm will need in the future.
Acquisition includes planning that leads to hiring new personnel.
Maintenance of human resources consists of motivating employees to remain within the firms and to work effectively. Motivation includes the following aspects:
• Rewarding an employee through monetary payments,
• Providing benefits and promotions to ensure an employee's well being.
Development aspect of HRM is concerned with improving employees' skills and capabilities. Employee training and development programs enhance the ability of employees to contribute to the firm.
Candidates for open positions may be recruited from within or outside the firm. In the selection process applications, resumes, interviews and references may be used to obtain information about candidates.
2. Employment Applications. Everyone who applies for a job (an applicant) must submit an application. An employment application is useful in collecting factual information on a candidate's education, work experience, and personal history. The data
obtained from applications are usually used for two purposes: to identify candidates who are worthy of further scrutiny and to familiarize interviewers with applicants' backgrounds. A typical employment, application represents a special form to be filled in.
3. Resumes. Many job candidates submit resumes to employers, and some firms require them. A resume is a short summary of the candidate's background and qualifications. It includes a description of the type of job the applicant is seeking. A resume may be submitted along with an employment application. In Britain a resume is often referred to as a curriculum vitae (CV).
4. Interviews. The employment interview is the most widely used selection technique. Job candidates are usually interviewed by at least one member of the HRM staff and by the person for whom they will be working. Interviews provide an opportunity for the firm and the applicant learn more about each other. Interviewers can ask different questions to learn something about the candidate's attitude to the job and motivation.
Very often interviewers ask different questions-of different applicants, so that it becomes impossible to compare candidates' qualifications. Some of these problems can be solved through the use of structural interviews. A structural interview is an interview in which an interviewer asks a prepared set of questions.
5. References. A job candidate is generally asked to indicate the names of references — people who can verify background information and provide personal evaluation of the candidate. Personal evaluations obtained from references may not be of much value because applicants list only the references who say good things about them. However, references are often contacted to verify such information as previous job responsibilities and the reason an applicant decided to leave a former job.
6. Orientation. All the information collected during the selection process is then used to select the most appropriate candidates for the job. Newly hired employees should go through a firm's orientation program. Orientation is the process of acquainting new employees with the organization.
7. Feedback. Feedback is talking of a manager to subordb nates to let them know how well they are doing and how they can work better in the future. In other words, it is performance appraisal. These appraisals may be positive or negative. Feedback must help eliminate job-related weaknesses. For a good job employees get rewards such as pay raises and promotions.
Exercises