- •Unit l Definition of Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Answer the questions.
- •VI. Speak on the following.
- •VII. Read and translate this newspaper article.
- •VIII. Questions and assignments (задания).
- •Unit 2 Levels and Areas of Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination,
- •IV. Translate into English,
- •V. Answer the questions.
- •VI. Speak on the following.
- •Unit 3 Management Skills
- •I. Translate these words and word combinations.
- •II. Find the English equivalents for the following.
- •IV. Translate into English.
- •Unit 4 The Basis of Financial Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English in a written form.
- •V. Questions and assignments.
- •VI. Make up a written abstract (краткое изложение) of the text.
- •VII. Retell the prepared abstract. Unit 5. Outside Sources of Financing
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Answer the questions.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the prepared abstract. Unit 6 Sources of Unsecured Financing
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination.
- •IV. Translate into English.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the prepared abstract. Unit 7 Accounting
- •1. General definition of accounting
- •2. The basis for the accounting process
- •3. A balance sheet
- •4. An income statement
- •5. The importance of the above two statements
- •I. Translate into Russian,
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Read and translate this newspaper advertisement.
- •Investment Banking
- •VII. Answer the questions.
- •Unit 8 Operations Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination.
- •V. Questions and assignments.
- •Unit 9 Marketing
- •1. Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VII. Read and translate this newspaper article.
- •Risk Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Answer the questions.
- •VI. Read and translate.
- •VII. Retell the above text.
- •VIII. Read and translate this newspaper advertisement.
- •IX. Speak in short on the advertisment according to the following scheme (план).
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the text according to your abstract.
- •VIII. Read and translate this article.
- •IX. Answer the questions.
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill the blanks.
- •IV. Translate into English.
- •V. Imagine (представьте себе) you are applying for a job. Translate the questions and try to find proper answers to the questions of an "interviewer".
- •VI. Read and translate this newspaper article.
- •Illegible writing and long letters won't get you an interview
- •VII. Questions and assignments.
- •VIII. Describe the best application letter and its contents (содержание) using the words and sentences from the text.
- •IX. Read and translate.
- •X. Answer the questions.
- •XI. Read and translate this application and curriculum vitae.
- •XII. Answer the questions.
- •XIII. Memorize these phrases.
- •XIV. Write an application by using the above phrases. Unit 13
- •1. Definition of motivation
- •2. Scientific theories of motivation
- •3. Hierarchy of needs
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Agree or disagree with these statements. Use the following phrases.
- •VI. Questions and assignments.
- •VIII. Read and translate this newspaper article.
- •IX. Questions and assignments.
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Find in the text and write out.
- •VII. Speak on ethical behaviour of an ideal manager, and the rules of etiquette he/she should stick to (придерживаться).
- •Read and translate.
I. Translate into Russian.
Costs; fire; warehouse; sprinkler; insurance premium; industrial espionage; vital; important; computer staff; heating; lighting; claim of damage; accident; legislation; protection; liability; total loss; common sense; market share; strike; top executive; the same; agreement; spread; restrict; select; suggest; prevent; accept; evaluate; appoint.
II. Find the English equivalents.
Области риска; склад; пожар; способ (метод) складирования; система огнетушения; страховая премия; промышленный шпионаж; безопасность компьютеров; информация, хранимая в компьютере; уполномоченные лица; персонал, обслуживающий компьютеры; условия работы; доступ; часы работы; освещение; отопление; вентиляция; иск о нанесении ущерба; ответственность компании; законодательство; защита потребителя; здравый смысл; сырье; поставщик; огромные потери; двухстороннее соглашение; конкурент; конвейер; конечная продукция; ценные товары; забастовка; рассматривать (изучать), назначать; устанавливать; предотвращать; предлагать; увеличивать; хранить; сталкиваться (с); предотвращать; оценивать; страховать.
III. Fill in the blanks.
1. Risk is the possibility of ... .
2. Risk management involves ... all the areas of risk to a company and preparing a series of ... to minimize potential losses.
3. Fire is still the greatest ... .
4. Computer security is particularly important, and it is absolutely vital that only ... should have access to the information . .. in the computer.
5. Working conditions are another ... of risk management.
6. If a supplier of a vital raw material for a company suffers a total loss of his production, the company faces ....
7. Valuable goods should not all be stored in one building but ... over a number of sites.
IV. Answer the questions.
1. What is risk?
2. What does risk management involve first of all?
3. What can a risk manager recommend to avoid (избежать) fire?
4. How can a risk manager provide (обеспечить) computer security?
5. Are working conditions another area of risk management?
6. What main recommendations fall into the "common sense" category? Give some examples.
V. Retell the above text.
VI. Read and translate.
WHEN A FIRM IS IN TROUBLE
Sometimes firms are in trouble. It is necessary to pay attention to the following symptoms in order to save a firm:
1. There is no real plan for the future. The company is merely reacting to events as they occur. For example, the company depends entirely on one supplier for an important component and has
not found an alternative supplier in case the first one is closed by a strike or goes bankrupt.
2. There is a chronic shortage of working capital. Payments to suppliers and even payrolls are delayed.
3. Employee' morale is low, with frequent absenteeism, and high turnover in the work force.
4. Profits are low or non-existent because sales are weak от costs are higher than expected.
5. Shipments are chronically late as a result of raw material shortages or a lack of them, poor work scheduling or low productivity.
6. Inventory turnover is low as a result of poor work scheduling or lagging sales.
7. There is a lack of timely and adequate management information; intra-company communications are poor.
8. Orders from major customers are lost and no effort is made to find or correct the cause.
9. Executives work overtime but never catch up with their workload. Foremen have so many petty day-to-day problems that they have no time to plan better working procedures.
10. Pricing is done by guesswork instead of by good cost accounting.
11. There is far more waste left after production than in other plants with similar operations.
12. There is too much reworking of products after final inspection as a result of poor work along the assembly line.