- •Предисловие
- •The Company Organization
- •Vocabulary
- •I. Match the English words and word combinations with their Russian
- •II. Answer the questions.
- •III. Fill in the gaps with the words from the box.
- •IV. Answer the questions choosing the replies from the definitions.
- •VII. Find Russian equivalents.
- •VIII. What department are the following responsibilities associated with? Match the responsibility with the department.
- •IX. Speak about the company’s structure shown in the chart.
- •X. Write a list of departments of a company and explain their functions.
- •XII. Make up a dialogue or a story using the following questions and answers.
- •XIII. Translate small dialogues.
- •The Company Profile
- •Vocabulary
- •II. Fill in the gaps in the sentences with the words from the box.
- •III. Match the words with their definitions.
- •IV. Complete the chart below with the information from the box and make
- •VI. Here are some facts about a company. Write a short profile of this
- •VII. Read the text. Make up a dialogue. Use questions and answers below.
- •VIII. Read, translate and reproduce the dialogue.
- •IX. Translate the sentences.
- •Financial Performance
- •XI. Complete the sentences below with the words from the box.
- •XII. Read a presentation about Tara Fashions. Complete the chart.
- •XIII. Read the text. Write out the underlined words and translate them. The History of Marks and Spencer
- •1. Find words to match these definitions:
- •2. Match words with the same meaning.
- •3. Find the words which mean the same as the word below
- •4. Write down the questions to the answers about Marks and Spencer.
- •5. Make a presentation about the above company. Study and use useful
- •Introducing new information
- •XIV. Scan the text, translate and answer the questions. Toyota – a Famous Auto Maker
- •Expanding
- •II. Get information about the company and prepare a presentation of your
- •Investment plan, with reasons for your choices.
- •Valentino Chocolates
- •Advertising
- •I. Read and translate the text.
- •Vocabulary
- •II. Read the dialogue and translate it.
- •III. Complete the questions with the best word or expression.
- •IV. Match the verbs, adjectives and nouns
- •V. Use information from the above texts and complete the table.
- •VII. Translate the sentences.
- •VII. Read, translate the text and speak about the ways the company
- •Coca-Cola and its Advertising
- •Marketing
- •Kristal Water
- •III. Complete the notes with the words from the box.
- •IV. Discuss the keys to successful marketing.
- •V. Match the words to the definitions
- •VII. Translate the sentences.
- •VIII. Read the description of a language training market. Answer the
- •Recruiting people How Companies Fill Job Vacancies
- •Vocabulary
- •I. Match the words to their definitions
- •II. Use the words from the box to complete the text
- •III. Match the verb with the noun.
- •IV. Translate the text into English
- •Information about each candidate. Discuss the strengths and weaknesses
- •VI. Translate the sentences.
- •Talking about Jobs
- •I. Answer the questions in writing
- •II. Here are some different jobs:
- •III. Match the adjectives to their meaning
- •IV. Discuss whether these jobs are highly skilled, skilled, semi-skilled or
- •V. Match the jobs to the professions. Use the table while putting the verbs
- •In brackets into the appropriate form.
- •Personal Features
- •I. Look at the adjectives. Translate them and match definitions with one of
- •II. Match the adjectives in the box to the appropriate descriptions below.
- •III. Which of the qualities above are the most important in the jobs below?
- •VIII. Complete the letter using suitable words and phrases from the box. The
- •IV. Match the following qualities with the appropriate explanations.
- •V. Answer the following questions.
- •VI. Speak about your personal features.
- •Applying for a Job The Letter of Application
- •Curriculum Vitae
- •Vocabulary
- •Writing Letters
- •I. Prepare a short advertisement for one of the jobs:
- •III. – Read and translate the job advertisement.
- •Grammar Part
- •Gerdau - a Brazilian Success Story
- •Vivendi – 150 years of History
- •The Road to Recovery
- •Market Report - a Rocky Road for Tech Stocks.
- •Investment Opportunities
- •In the correct form of the Passive.
- •Список литературы
- •Оглавление
Financial Performance
I am pleased to say the company has continued its excellent performance (работа, выполнение). We are changing, growing and doing well at a difficult time for the industry. ______ was € 57,2 million, an increase of 15% last year, and ______ rose by 5% to € 6,4 million.
We are a highly competitive business. We have increased our ______
to 20 %; consequently our ______ has risen and it is now € 9,6 million.
Increased production and strong demand have had a positive effect on our cash flow (движение денежной наличности), so we are able to finance a number of new projects. We have successfully moved to our new _______ in central London. We are now planning to start full production at the recently opened Spanish _______ in October.
Finally, thanks once again to our loyal and dedicated (преданный) ________. Our employees will always be our most valuable assets (капитал, активы).
XI. Complete the sentences below with the words from the box.
competitive per cent
performance share profit share price subsidiary
turnover workforce
I am pleased to report that the financial _______ of our company has been excellent. _______ was € 24 million, an increase of eight _______ last year, while ______ rose by 7% to € 1,9 million.
Although the market place for our products continues to be highly ______, we have increased our market _______ to 19 per cent. As a result, our ______ has risen to € 2,1.
Unfortunately, we had to close down our Antwerp ______, which has meant a 2% cut in our ______.
XII. Read a presentation about Tara Fashions. Complete the chart.
I’m Marketing Director of Tara Fashions. I’m going to talk to you today about our company. First, I’ll give you some basic information about Tara Fashions. Then I’ll talk about our overseas stores. After that I’ll outline the strengths of the company. And finally I’ll mention our future plans. I’ll be pleased to answer any questions at the end of my talk.
Let me start with some basic facts about Tara. The company started in 1978. We are a family-owned business and our head office is in Cordoba, Spain. We sell clothes for men and women, and our customers are mainly fashion-conscious people aged 20 to 35. We have 15 stores in Spain. All the stores are very profitable. Let me add a few figures. We have an annual turnover of about € 260 million. Our net profits (чистая прибыль) last year were approximately € 16 million euro. We have a workforce of just over 2,000 employees. So those are the numbers.
Now about our overseas stores. We have four large stores in France and another ten in other European countries. We are planning to open five new stores next year. What are our strengths? We keep up with fashion trends. If we spot a trend, we can bring out a new design in 15 days. And we get it to the stores very quickly. We deliver to stores twice a week. And we sell our designs at the right price.
Finally, a few words about our new project. We are planning to open a new store in New York next year – on Fifth Avenue. This will give us a foothold (опора) in the US development.
Tara Fashions |
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Where is the head office? |
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What does it sell? |
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Who are its customers? |
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Annual turnover? |
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Annual net profits? |
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Number of stores: in Spain? in other European cities? |
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Strengths? |
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Future plans? |
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