- •Предисловие
- •The Company Organization
- •Vocabulary
- •I. Match the English words and word combinations with their Russian
- •II. Answer the questions.
- •III. Fill in the gaps with the words from the box.
- •IV. Answer the questions choosing the replies from the definitions.
- •VII. Find Russian equivalents.
- •VIII. What department are the following responsibilities associated with? Match the responsibility with the department.
- •IX. Speak about the company’s structure shown in the chart.
- •X. Write a list of departments of a company and explain their functions.
- •XII. Make up a dialogue or a story using the following questions and answers.
- •XIII. Translate small dialogues.
- •The Company Profile
- •Vocabulary
- •II. Fill in the gaps in the sentences with the words from the box.
- •III. Match the words with their definitions.
- •IV. Complete the chart below with the information from the box and make
- •VI. Here are some facts about a company. Write a short profile of this
- •VII. Read the text. Make up a dialogue. Use questions and answers below.
- •VIII. Read, translate and reproduce the dialogue.
- •IX. Translate the sentences.
- •Financial Performance
- •XI. Complete the sentences below with the words from the box.
- •XII. Read a presentation about Tara Fashions. Complete the chart.
- •XIII. Read the text. Write out the underlined words and translate them. The History of Marks and Spencer
- •1. Find words to match these definitions:
- •2. Match words with the same meaning.
- •3. Find the words which mean the same as the word below
- •4. Write down the questions to the answers about Marks and Spencer.
- •5. Make a presentation about the above company. Study and use useful
- •Introducing new information
- •XIV. Scan the text, translate and answer the questions. Toyota – a Famous Auto Maker
- •Expanding
- •II. Get information about the company and prepare a presentation of your
- •Investment plan, with reasons for your choices.
- •Valentino Chocolates
- •Advertising
- •I. Read and translate the text.
- •Vocabulary
- •II. Read the dialogue and translate it.
- •III. Complete the questions with the best word or expression.
- •IV. Match the verbs, adjectives and nouns
- •V. Use information from the above texts and complete the table.
- •VII. Translate the sentences.
- •VII. Read, translate the text and speak about the ways the company
- •Coca-Cola and its Advertising
- •Marketing
- •Kristal Water
- •III. Complete the notes with the words from the box.
- •IV. Discuss the keys to successful marketing.
- •V. Match the words to the definitions
- •VII. Translate the sentences.
- •VIII. Read the description of a language training market. Answer the
- •Recruiting people How Companies Fill Job Vacancies
- •Vocabulary
- •I. Match the words to their definitions
- •II. Use the words from the box to complete the text
- •III. Match the verb with the noun.
- •IV. Translate the text into English
- •Information about each candidate. Discuss the strengths and weaknesses
- •VI. Translate the sentences.
- •Talking about Jobs
- •I. Answer the questions in writing
- •II. Here are some different jobs:
- •III. Match the adjectives to their meaning
- •IV. Discuss whether these jobs are highly skilled, skilled, semi-skilled or
- •V. Match the jobs to the professions. Use the table while putting the verbs
- •In brackets into the appropriate form.
- •Personal Features
- •I. Look at the adjectives. Translate them and match definitions with one of
- •II. Match the adjectives in the box to the appropriate descriptions below.
- •III. Which of the qualities above are the most important in the jobs below?
- •VIII. Complete the letter using suitable words and phrases from the box. The
- •IV. Match the following qualities with the appropriate explanations.
- •V. Answer the following questions.
- •VI. Speak about your personal features.
- •Applying for a Job The Letter of Application
- •Curriculum Vitae
- •Vocabulary
- •Writing Letters
- •I. Prepare a short advertisement for one of the jobs:
- •III. – Read and translate the job advertisement.
- •Grammar Part
- •Gerdau - a Brazilian Success Story
- •Vivendi – 150 years of History
- •The Road to Recovery
- •Market Report - a Rocky Road for Tech Stocks.
- •Investment Opportunities
- •In the correct form of the Passive.
- •Список литературы
- •Оглавление
Vivendi – 150 years of History
Vivendi, the French utilities and communications group, has a long history going back to 1853. In that year the Government ….. (create) Compagnie Generale des Eaux. The founders ….. (have) two objectives: to irrigate the countryside for farming and to supply water to towns and cities in France.
In 1880 a treaty ….. (give) Generale des Eaux the right to supply water to Venice, and then Constantinople and Oporto ….. (come) soon after. By the time of the centenary celebrations in 1953 Generale des Eaux
….. (supply) water to eight million people in France.
In the 1960s and 1970s the company ….. (begin) activities in the area of civil construction and ….. (build) a large tower block in the La Defense business district of Paris.
During the 1980s Generale des Eaux ….. (join) with the Havas media group to create Canal Plus, a pay TV channel. They also ….. (take) a controlling stake in the civil engineering giant, SGE. In the 1990s they (10) ….. (win) major contracts in the Asia Pacific region and in Latin America.
In 1996 the company ….. (sell) $5 billion in assets of American lines and ….. (cut) the workforce by 10%. All this …… (mean) that an annual loss of $600 million ….. (turn) into a profit of $320 million. In 1998 they….. (change) the name of the group to Vivendi and soon after ….. (make) a series of partnerships and acquisitions in the telecommunications industry.
Operations in North America ….. (grow) very quickly after this and in 2000 Vivendi ….. (buy) Seagram to become a truly international media and communications company.
Exercise 5. – Read the first part of the Max Factor story and complete it with
the correct form of the verbs in brackets.
In many parts of the world, Max Factor has become a famous brand of cosmetics. Yet few people know that Max Factor, who was born in Poland in 1877, is also the name of the inventor of those cosmetics. Apparently, it was while Max _______ (worked/ was working) as an apprentice to a pharmacist, mixing all kinds of potions, that he ______ (developed/ was developing) an interest in cosmetics.
He ______ (lived/ was living) in Moscow when he _____ (opened/ was opening) his own shop, selling a range of handmade cosmetics.
– Complete the second part of the story with the Past Simple or Past
Continuous of the verbs given.
The story goes that one day, some members of the Russian nobility_____ (notice) the beautiful make-up worn by some travelling theatre actors who _____ (perform) for them. So they _____ (appoint) Max Factor the cosmetic expert for the royal family. In 1904 Factor _____ (emigrate) to the USA. He ______ (create) a new kind of make-up for cinema actors in Los Angeles, where he _____ (live). By the time he ______ (introduce) his products to the public, all actresses _____ (visit) his salon.
Exercise 6. Complete the text with the verbs from the list below, using the
Present Perfect.
make fall launch be have cut withdraw spend take perform |