- •Предисловие
- •The Company Organization
- •Vocabulary
- •I. Match the English words and word combinations with their Russian
- •II. Answer the questions.
- •III. Fill in the gaps with the words from the box.
- •IV. Answer the questions choosing the replies from the definitions.
- •VII. Find Russian equivalents.
- •VIII. What department are the following responsibilities associated with? Match the responsibility with the department.
- •IX. Speak about the company’s structure shown in the chart.
- •X. Write a list of departments of a company and explain their functions.
- •XII. Make up a dialogue or a story using the following questions and answers.
- •XIII. Translate small dialogues.
- •The Company Profile
- •Vocabulary
- •II. Fill in the gaps in the sentences with the words from the box.
- •III. Match the words with their definitions.
- •IV. Complete the chart below with the information from the box and make
- •VI. Here are some facts about a company. Write a short profile of this
- •VII. Read the text. Make up a dialogue. Use questions and answers below.
- •VIII. Read, translate and reproduce the dialogue.
- •IX. Translate the sentences.
- •Financial Performance
- •XI. Complete the sentences below with the words from the box.
- •XII. Read a presentation about Tara Fashions. Complete the chart.
- •XIII. Read the text. Write out the underlined words and translate them. The History of Marks and Spencer
- •1. Find words to match these definitions:
- •2. Match words with the same meaning.
- •3. Find the words which mean the same as the word below
- •4. Write down the questions to the answers about Marks and Spencer.
- •5. Make a presentation about the above company. Study and use useful
- •Introducing new information
- •XIV. Scan the text, translate and answer the questions. Toyota – a Famous Auto Maker
- •Expanding
- •II. Get information about the company and prepare a presentation of your
- •Investment plan, with reasons for your choices.
- •Valentino Chocolates
- •Advertising
- •I. Read and translate the text.
- •Vocabulary
- •II. Read the dialogue and translate it.
- •III. Complete the questions with the best word or expression.
- •IV. Match the verbs, adjectives and nouns
- •V. Use information from the above texts and complete the table.
- •VII. Translate the sentences.
- •VII. Read, translate the text and speak about the ways the company
- •Coca-Cola and its Advertising
- •Marketing
- •Kristal Water
- •III. Complete the notes with the words from the box.
- •IV. Discuss the keys to successful marketing.
- •V. Match the words to the definitions
- •VII. Translate the sentences.
- •VIII. Read the description of a language training market. Answer the
- •Recruiting people How Companies Fill Job Vacancies
- •Vocabulary
- •I. Match the words to their definitions
- •II. Use the words from the box to complete the text
- •III. Match the verb with the noun.
- •IV. Translate the text into English
- •Information about each candidate. Discuss the strengths and weaknesses
- •VI. Translate the sentences.
- •Talking about Jobs
- •I. Answer the questions in writing
- •II. Here are some different jobs:
- •III. Match the adjectives to their meaning
- •IV. Discuss whether these jobs are highly skilled, skilled, semi-skilled or
- •V. Match the jobs to the professions. Use the table while putting the verbs
- •In brackets into the appropriate form.
- •Personal Features
- •I. Look at the adjectives. Translate them and match definitions with one of
- •II. Match the adjectives in the box to the appropriate descriptions below.
- •III. Which of the qualities above are the most important in the jobs below?
- •VIII. Complete the letter using suitable words and phrases from the box. The
- •IV. Match the following qualities with the appropriate explanations.
- •V. Answer the following questions.
- •VI. Speak about your personal features.
- •Applying for a Job The Letter of Application
- •Curriculum Vitae
- •Vocabulary
- •Writing Letters
- •I. Prepare a short advertisement for one of the jobs:
- •III. – Read and translate the job advertisement.
- •Grammar Part
- •Gerdau - a Brazilian Success Story
- •Vivendi – 150 years of History
- •The Road to Recovery
- •Market Report - a Rocky Road for Tech Stocks.
- •Investment Opportunities
- •In the correct form of the Passive.
- •Список литературы
- •Оглавление
III. Complete the notes with the words from the box.
opportunities needs customer information threats trends behaviours research weaknesses competitors campaign strengths |
Keys to successful marketing
Have a passionate curiosity for the ________.
Get a deep understanding of customer’s _______ and ________ .
Analyze all the business _______, market _______ and _____ constantly.
Have an instinctive understanding of how ______ .
Understand the ______ and ______ the company faces.
Create good advertising and promotion ______ .
Understand how _____ are acting.
IV. Discuss the keys to successful marketing.
What should a company and its marketing department, in particular, do to have a success in the market?
V. Match the words to the definitions
product a. companies or products in its same market
market share b. a programme of advertising activities over
a period, with particular aims
market research c. goods or services that are sold
consumer products d. to introduce a new product onto the
market
advertising campaign e. set of products made by a company
product range f. information about what customers want or
need
to launch a product g. things people buy for their own use
competitor h. the percentage of sales a company has
VI. – Translate the sentences paying attention to the underlined expressions.
In the late 1990s, Internet use was doubling every 100 days. Market growth
was incredible.
Women are a particularly interesting target for the Volvo V70. They are an
important market segment for Volvo.
The Softco software company divides the software market into large
companies, small companies, home office users, and leisure users. This is its
market segmentation.
Among UK supermarkets, Tesco sells more than any of the other chains. It
has the highest market share.
Tesco is the market leader among UK supermarkets as it sells more than any
of the other chains.
– Replace the underlined phrases with the expressions from the above
exercise.
I’m marketing manager for CrazyCola in a country called Newmarket. In this market we sell more than any other cola. In fact, we have 55 per cent of the market. Sales are increasing at seven to eight per cent per year. There are two main groups of users: those who drink it in cafes, bars and restaurants, and those who buy it to drink at home. Of course, many users belong to both groups, but this is our way of dividing our consumers.
VII. Translate the sentences.
If a company enters a market, it starts selling there for the first time.
If a company gets out of or leaves a market, it stops selling there.
If a company dominates a market, it is the most important company selling there.
If a company corners or monopolizes a market, it is the only company selling there.
If a company drives another company out of a market, it makes the other company leave the market, perhaps because it can no longer compete.