- •Предисловие
- •The Company Organization
- •Vocabulary
- •I. Match the English words and word combinations with their Russian
- •II. Answer the questions.
- •III. Fill in the gaps with the words from the box.
- •IV. Answer the questions choosing the replies from the definitions.
- •VII. Find Russian equivalents.
- •VIII. What department are the following responsibilities associated with? Match the responsibility with the department.
- •IX. Speak about the company’s structure shown in the chart.
- •X. Write a list of departments of a company and explain their functions.
- •XII. Make up a dialogue or a story using the following questions and answers.
- •XIII. Translate small dialogues.
- •The Company Profile
- •Vocabulary
- •II. Fill in the gaps in the sentences with the words from the box.
- •III. Match the words with their definitions.
- •IV. Complete the chart below with the information from the box and make
- •VI. Here are some facts about a company. Write a short profile of this
- •VII. Read the text. Make up a dialogue. Use questions and answers below.
- •VIII. Read, translate and reproduce the dialogue.
- •IX. Translate the sentences.
- •Financial Performance
- •XI. Complete the sentences below with the words from the box.
- •XII. Read a presentation about Tara Fashions. Complete the chart.
- •XIII. Read the text. Write out the underlined words and translate them. The History of Marks and Spencer
- •1. Find words to match these definitions:
- •2. Match words with the same meaning.
- •3. Find the words which mean the same as the word below
- •4. Write down the questions to the answers about Marks and Spencer.
- •5. Make a presentation about the above company. Study and use useful
- •Introducing new information
- •XIV. Scan the text, translate and answer the questions. Toyota – a Famous Auto Maker
- •Expanding
- •II. Get information about the company and prepare a presentation of your
- •Investment plan, with reasons for your choices.
- •Valentino Chocolates
- •Advertising
- •I. Read and translate the text.
- •Vocabulary
- •II. Read the dialogue and translate it.
- •III. Complete the questions with the best word or expression.
- •IV. Match the verbs, adjectives and nouns
- •V. Use information from the above texts and complete the table.
- •VII. Translate the sentences.
- •VII. Read, translate the text and speak about the ways the company
- •Coca-Cola and its Advertising
- •Marketing
- •Kristal Water
- •III. Complete the notes with the words from the box.
- •IV. Discuss the keys to successful marketing.
- •V. Match the words to the definitions
- •VII. Translate the sentences.
- •VIII. Read the description of a language training market. Answer the
- •Recruiting people How Companies Fill Job Vacancies
- •Vocabulary
- •I. Match the words to their definitions
- •II. Use the words from the box to complete the text
- •III. Match the verb with the noun.
- •IV. Translate the text into English
- •Information about each candidate. Discuss the strengths and weaknesses
- •VI. Translate the sentences.
- •Talking about Jobs
- •I. Answer the questions in writing
- •II. Here are some different jobs:
- •III. Match the adjectives to their meaning
- •IV. Discuss whether these jobs are highly skilled, skilled, semi-skilled or
- •V. Match the jobs to the professions. Use the table while putting the verbs
- •In brackets into the appropriate form.
- •Personal Features
- •I. Look at the adjectives. Translate them and match definitions with one of
- •II. Match the adjectives in the box to the appropriate descriptions below.
- •III. Which of the qualities above are the most important in the jobs below?
- •VIII. Complete the letter using suitable words and phrases from the box. The
- •IV. Match the following qualities with the appropriate explanations.
- •V. Answer the following questions.
- •VI. Speak about your personal features.
- •Applying for a Job The Letter of Application
- •Curriculum Vitae
- •Vocabulary
- •Writing Letters
- •I. Prepare a short advertisement for one of the jobs:
- •III. – Read and translate the job advertisement.
- •Grammar Part
- •Gerdau - a Brazilian Success Story
- •Vivendi – 150 years of History
- •The Road to Recovery
- •Market Report - a Rocky Road for Tech Stocks.
- •Investment Opportunities
- •In the correct form of the Passive.
- •Список литературы
- •Оглавление
The Road to Recovery
Although Ford ….. operating profits of over $7 billion in its American market this year, the story in Europe ….. very different. Its market share ….. from 12% six years ago to only 9% now. The truth is that rivals like Volkswagen and Renault ….. much better over recent years. They …. costs and ….. exciting and highly successful new models. In contrast, Ford ….. its large saloon, the Scorpio, which was not selling well. But Ford ….. a lot more success at the higher end of the market. Over the last few years it ….. a lot of money buying brands such as Jaguar, Aston Martin and Land Rover, and these models have much higher profit margins. It ….. some time to sort out the problems at Jaguar in particular, but it’s now a successful part of the business.
Exercise 7. Complete the following company profile with either the Present
Perfect or Past Simple tense of the verbs in brackets. You should
pay particular attention to irregular verbs and to the position of
adverbs.
William Colgate ….. (found) the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first one hundred years, the company ….. (do) all its business in the United States. However, in the early 1900s, the company …… (begin) an aggressive expansion programme that ….. (lead) to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. Recently it ….. (set up) operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China. Colgate-Palmolive ….. (become) a truly global consumer products company, worth $6.6 billion and selling in more than 160 countries.
Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is the world leader in toothpaste. Since 1980, the company ….. (increase) its share of this market by more than 12% to over 40% today. Oral care revenues ….. (grow) significantly in recent years and in 1991, they …… (exceed) $1.3 billion. As a result of the company’s heavy investment in research and technology, it ….. (develop) many successful toothpastes, rinses and toothbrushes. To strengthen its presence in professional products, Colgate-Palmolive ….. (buy) the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990. For many years, the company ….. (have) a strong dental education programme in schools throughout the world and ….. ….. (maintain) a close partnership with the international dental community. For the last three years, the company ….. ….. (be) a major sponsor of the International Dental Congress, the world’s largest and most prestigious dental meeting.
The company ….. (always pay) close attention to the environment. It ….. ….. (already make) great progress in the use of recyclable bottles and packaging materials. In 1990 the American Council on Economic Priorities ….. ….. (choose) Colgate-Palmolive as one of the four most socially responsible companies in the United States.
Exercise 8. Complete the text by putting the verbs in brackets into the correct
form of the Past Simple or Present Perfect.