- •Відповідальні редактори:
- •P ublishing House Departments
- •1. Sole Proprietorship
- •2. General Partnerships
- •Lesson 2
- •Module 1 unit 1. Printing production and publishing companies management workbook
- •Publishing as a Business
- •Lesson 4
- •Module 1 unit 2. Economic issues of publishing and printing production workbook
- •Lesson 5
- •Marketing mix
- •Advertising agencies
- •Lesson 2
- •Bookpal Australia Ltd.
- •Module 2 unit 3. Marketing workbook
- •Useful marketing tips
- •Grammar focus. Future tenses.
- •Lesson 4
- •Lesson 5
- •Module 3 unit 5. Art history workbook
- •Timeline of Printing
- •Printing nowadays
- •Lesson 3
- •Parts of a book
- •Front matter or preliminaries ("prelims", for short)
- •Back matter
- •Books: How they are made
- •Modern commercial binding
- •The most common book sizes are:
- •Lesson 2
- •Book Design: Elements of Good Cover Design
- •Module 4 unit 7. Book structure and design wookbook
- •Technical drawing
- •Module 3 unit 6. History of printing workbook
- •Graphics
- •Lesson 4
- •Glossary
- •Teacher’s book
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 1
- •Module Assessment Paper 1 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 2
- •Module Assessment Paper Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Module Assessment Paper 3
- •The Digital Revolution
- •Module Assessment Paper 3 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Module Assessment Paper 4
- •Module Assessment Paper 4 Keys
- •Tapescripts
Lesson 4
Communication Focus
Task 13. Collect reports about the distribution scheme and lists of distribution problems solutions written as a home assignment after the last class on Unit 4 for checking and grading.
Teacher will hand out the reports about the distribution scheme and lists of distribution problems solutions written by the students as a home assignment at the beginning of the next class, checked and commented on by him/her.
Now the teacher should hand out the reports, questionnaires and market research outcomes written by you as a home assignment for the previous time, checked and commented on by him/her. After the students look through the comments made by the teacher on students’ reports and advertisements, they may ask you some questions. If students ask you questions that require lengthy explanations, ask them to approach you individually after class.
Task 14. Ask 4-5 students to present their reports. Presenters should be asked additional questions by the students and the teacher when their presentation is over. Do not exceed the 15-minute limit for the activity.
Task 15. Suggested answers:
The information that shows good sides of the company should be mentioned in such advertisements, something that differs this company from the others.
The following adjectives help to make positive impression and persuade to choose a company: dedicated, reliable, cost effective, full, extensive
Task 16. To be done exactly as stated in the Student’s Book. The teacher may also organize a competition for the best advertisement.
Task 17.
1) the most recent changes,
2) one telephone call,
3) eight,
4) distribution centres,
5) one location,
6) a hundred and ninety three,
7) shipment,
8) servicing.
Task 18.
1. Three divisions,
2. ten brands,
3. at customer service locations,
4. in the order entry system,
5. orders are separated into the three sections.
Task 19. To be organized exactly as stated in the Student’s Book. Teacher should also ask which of these transportation means is the most reliable, fast and safe.
Task 20. To be done exactly as stated in the Student’s Book.
Home task.
To be organized exactly as stated in the Student’s Book.
Teacher should tell students to revise all the materials from Unit 3 and 4, learn new vocabulary as they will have a module assessment at the next lesson.
To be organized exactly as stated in the Student’s Book.
Lesson 5
Task 21. Teacher should hand out the distribution scheme and lists of distribution problems solutions written by students as a home assignment for the previous class, checked and commented on by him/her. After students look through the comments made by the teacher on students’ reports and advertisements, they may ask you some questions. If students ask questions that require lengthy explanations, ask them to approach you individually after the class.
Task 22. To be organized exactly as stated in the Student’s Book. Do not exceed the 15-minute limit for the activity.
Task 23. To be organized exactly as stated in the Student’s Book.
Task 24. Module Assessment. Teacher should give students Module Assessment papers. They have 60 minutes for all the tasks.