Lesson 4
Communication Focus
Task 13. Hand in your reports about the distribution scheme and lists of distribution problems solutions written as a home assignment after the last class on Unit 4 to your teacher for checking and grading.
The teacher will hand out your questionnaires, market research and press releases written by you as a home assignment at the beginning of the next lesson, checked and commented on.
Now your teacher will hand out the reports, questionnaires and market researches written by you as a home assignment for the previous lesson, checked and commented on. After you look through the comments made by the teacher on your reports, questionnaires and market researches, ask him/her questions if you do not quite understand or have doubts about some comments.
Task 14. Present your reports on one of the following topics:
Distribution of leaflets;
Distribution of advertisements;
Distribution of other types of printed materials.
Task 15. Distribution advertisements. In previous Unit 3. Marketing we have talked about advertising. In this exercise you can see several advertisements of the distribution services. Read the ads attentively and answer the following questions:
The services of which company would you choose? Why?
Which information should be mentioned in such advertisements?
Which adjectives help produce positive impression on the client and persuade him/her to choose a company? (You have 10 minutes for this task).
Company A. Our dedicated staff and in-house fulfilment experts guarantee reliable and cost effective control of your finished pieces and their final destination.
Company B. Our Company offers a vast array of distribution services. The team provides full service integrated logistics plans, including customized end-to-end deliveries and execution of the mail plan. We also provide extensive tracking services, presenting clients with the ability to track mail and direct shipments as they are processed by USPS and other carriers.
Task 16. Project work. Work in pairs of two or three. Imagine that you work at the PR division of the Publishing Company. Write the advertisement of the distribution services of your company. Use the advertisements from Task 14 as an example (You have 10 minutes for creating your own advertisements and 10 minutes for its presentation).
Task 17. Now you are going to watch the short advertisement video about “Cequent” company performance and its warehouses all over the USA. Watch the video twice, fill in the missing gaps (You have 10 minutes for this task).
We are both pleased and proud of 1) _____________ to our organization. We are able to give our customers the best service and the most complete line in the industry with only 2) ___________, one purchase order and one invoice. We currently are shipping from 3) ___________ various locations. At our electric product offering we have combined the 4) _______________ originally located Angola, Indiana and McAllen, Texas by combining our different brands in 5) _____________, we can service you, our customers, better.
These two brands combined have 6) _______________ years of quality products. Each order is polled and is consolidated into staging area waiting for 7) __________. I’d like to thank you on joining us on a short tour. We are looking forward to 8) _____________ you.
Task 18. After watching the video, answer the following questions (You have 5 minutes for this task):
How many divisions does the “Cequent” company have?
How many brands does the “Cequent” company have?
Where is the orders received at “Cequent”?
After an order is received, where is it taken?
After the orders are in the order entry system, they are separated into the five different sections, aren’t they?
Task 19. On the pictures given below you can see different means of transportation that are used while distributing different goods. Which of these means of transportation is the best for distribution of printed materials? Explain your choice (You have 10 minutes for this task).
A B
C D
Task 20. Project work. Work in pairs of three or four. Imagine you work for a publishing company and you are responsible for the distribution of the company printed materials. You are given the task to make your own scheme of the distribution process and make a presentation to the Board of Directors. Write the scheme down and present it in front of the class (You have 10 minutes for creating your own scheme and 10 minutes for its presentation)
Home task
Have you ever been delivered the printing product? If not, ask your relatives or friends if they have ever been delivered the printing product. Were there any delays? Were the delays caused by publishing company, mailing services, etc.? Tell about your interview results to the class. You can also find some comments on this matter in the Internet. For example, you can find out how often there are delays when people deliver books from Amazon.com; learn about the reasons of the delays.
Revise all the materials from Unit 3 and 4, learn the new vocabulary, be ready for a test at the next lesson.