Lesson 4

Task 12. Ask 2-3 students to present the information about the companies’ history they found as a home task. (The whole activity should not exceed 5 minutes).

A teacher should hand out the reports on how to change software and avoid extra costs written by students as a home assignment at the beginning of the next lesson, checked and commented on by him/her.

Task 13. Teacher should hand out the milestone lists of the Ukrainian publishing companies and your reports written by students as a home assignment for the previous time, checked and commented on by him/her. After students look through the comments made by the teacher on students’ reports and advertisements, they may ask some questions. If students ask you questions that require lengthy explanations, ask them to approach you individually after class.

Task 14. To be done exactly as stated in the Student’s Book.

Task 15.

1-c,

2-a,

3-b.

Task 16.

1-b,

2-c,

3-a.

Task 17. Teacher should ask a student to read the quotations first and then give 2 minutes for students to think about their answers. (The whole activity should not exceed 10 minutes).

Task 18. To be organized exactly as stated in the Student’s Book. Teacher may also ask students to make some sentences with these phrases.

Task 19. To be organized exactly as stated in the Student’s Book. The whole activity should not exceed 25 minutes.

Task 20. To be organized exactly as stated in the Student’s Book. The whole activity should not exceed 15 minutes.

Home task

1. Teacher should remind students that at the next class they will present their Long-term project on Unit 1. (PowerPoint presentations on one of the following topics:

• Your tips on how to become a good manager of a publishing company.

• What is a brand name? How to choose a name for a company?)

2. Teacher should tell students to revise all the materials from Unit 1 and Unit 2, learn new vocabulary as they will have a test at the next lesson.

Lesson 5

Task 21. Teacher should hand out the milestone lists of the Ukrainian publishing companies and the reports written by the students as a home assignment for the previous class, checked and commented on by him/her. After students look through the comments made by the teacher on students’ reports and advertisements, they may ask you some questions. If students ask questions that require lengthy explanations, ask them to approach you individually after the class.

Task 22. To be organized exactly as stated in the Student’s Book.

Task 23

To be organized exactly as stated in the Student’s Book.

Task 24. Module Assessment. The teacher hands out Module Assessment papers.

Module Assessment Paper 1

Task1. Replace the words in italics with the words that you have learnt in Unit 1-2.

1. Like many industries in a troubled economy, publishing houses have been forced to reduce (d_______) and trim their expenses.

2. Where marketing divisions still exist, their function is to create (g________) press releases.

3. Marketing divisions assist authors in organizing (a___________) book tours.

4. Today, the production division of a publishing company makes (p_________) the layout, pagination and graphic design tasks on computer monitors.

5. Whether it's a traditional publishing entity, a university press or an e-book distributor, the structure of a publishing company is actually (e__________) the same.

6. The acquisitions component of a publishing house is responsible for searching for (s__________) out commercially viable projects to develop and produce that are consistent with the company's vision.

Task 2. Match the words with their definitions.

jeopardize	the quality of always being the same, doing things in the same way, having the same standards etc. - used to show approval
burden	to risk losing or spoiling something important
consistency	the amount of money that you spend on something
press release	something difficult or worrying that you are responsible for
aggressive	an official statement giving information to the newspapers, radio, or television
expenses	behaving in an angry, threatening way, as if you want to fight or attack someone

Task 3. Written task. Below you can see the organizational structure chart of the company “Globe Publishing”. Your task is to describe the structure of this company and the functions of each department. Use the most common verbs for describing structure and company organisation.

Task 4. What is the main reason for having an organizational structure in a company? Explain your answer.

1. So that everyone knows who has authority over whom.

2. So that everyone knows how functions are allocated and coordinated.

Task 5. Complete the sentences. Use the words from your Student’s book that are used to describe financial trends.

1. As a result of the recession, we have had to __________ the amount of money we spend on book design.

2. There are several competing companies entering the market and this has caused a 20% _________ in prices.

3. Because of high profits last year, the company has announced a salary _________ for all its employees.

4. Last year was a good year for the company and our sales _________ considerably.

5. The recent __________ in overseas investment has been good for the economy.

6. The price of printing services has __________ as a result of transportation cost rise.

7. Economists predict that interest rates will __________ if consumer spending continues to slow down.

8. The ________ in profits is the result of poor management.

Task 11. Case study. Below you can see the graph that shows the number of clients from 2005 till 2011 of a small publishing company “Harmony”. Your task is to describe this graph (around 100 words). Do not be afraid to make some conclusions about the company activities judging from the graph.