Teacher’s book

MODULE 1

UNIT 1. PRINTING PRODUCTION AND PUBLISHING COMPANIES MANAGEMENT

STUDENT’S BOOK

Lesson 1

Content Focus

Task 1. While the students are reading, the teacher is supposed to circulate among them and give prompts (explain unknown words – with translations if there are no other ways) if necessary.

Teacher should realize that understanding the fact how companies are organizes is the core matter in further understanding of the Unit 1 content.

Task 2. To be organized exactly as stated in the Student’s Book.

Task 3.

1-d,

2-g,

3-e,

4-a,

5-b,

6-c,

7-f.

Task 4. Suggested answers:

…are consistent with… – to be similar with, to match.

ghost-writing agencies… – A ghost-writer is a writer who writes books, articles, stories, reports, or other texts that are officially credited to another person. Celebrities, executives, and political leaders often hire ghost-writers to draft or edit autobiographies, magazine articles, or other written material.

…..have been forced to downsize and trim their expenses. – had to decrease (reduce) the expenses of the company.

Task 5. To be organized exactly as stated in the Student’s Book.

Suggested answers:

Acquisitions component

• is responsible for seeking out commercially viable projects;

• reviewing proposals and manuscripts submitted by authors or literary representatives;

• may also work with ghost-writing agencies

• actively seek out marketable talents;

• works closely with the publisher's legal staff to draft contracts.

Editorial department

• Once a book has been accepted for publication, the company's editorial department works with authors to ensure their material is brought to the highest level of polish and professionalism.

• The editor assigned to each project engages in line-editing, copy-editing and fact-checking in addition to making recommendations to the writer on issues such as context, consistency and tightening chapters that meander.

• Editorial staff members work closely with the company's production department to make sure that revisions are processed in a timely manner that will not jeopardize the release date of the book.

Production division

• performs the layout, pagination and graphic design tasks on computer monitors

• often works from text files submitted electronically by the authors themselves. production is either done in-house or outsourced to printing companies

Marketing department’s functions are

• to generate press releases,

• purchase advertising in relevant media,

• assist authors in arranging book tours.

Task 6. To be organized exactly as stated in the Student’s Book.

Task 7. Suggested answers:

1. Sole Proprietorship;

2. General Partnerships;

3. General Partnerships;

4. Sole Proprietorship;

5. General Partnerships.

Task 8. To be organized exactly as stated in the Student’s Book.

Extra task (Internet search)

Write your comments to the following questions using your own ideas and the information you can find in the Internet:

“Why, in your opinion, are there so few women in senior managerial positions? Should this situation change? If so, do you think it will change? How? When?”

Explain to the students that you will read these comments and may ask them other questions connected with their comments.