- •Відповідальні редактори:
- •P ublishing House Departments
- •1. Sole Proprietorship
- •2. General Partnerships
- •Lesson 2
- •Module 1 unit 1. Printing production and publishing companies management workbook
- •Publishing as a Business
- •Lesson 4
- •Module 1 unit 2. Economic issues of publishing and printing production workbook
- •Lesson 5
- •Marketing mix
- •Advertising agencies
- •Lesson 2
- •Bookpal Australia Ltd.
- •Module 2 unit 3. Marketing workbook
- •Useful marketing tips
- •Grammar focus. Future tenses.
- •Lesson 4
- •Lesson 5
- •Module 3 unit 5. Art history workbook
- •Timeline of Printing
- •Printing nowadays
- •Lesson 3
- •Parts of a book
- •Front matter or preliminaries ("prelims", for short)
- •Back matter
- •Books: How they are made
- •Modern commercial binding
- •The most common book sizes are:
- •Lesson 2
- •Book Design: Elements of Good Cover Design
- •Module 4 unit 7. Book structure and design wookbook
- •Technical drawing
- •Module 3 unit 6. History of printing workbook
- •Graphics
- •Lesson 4
- •Glossary
- •Teacher’s book
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 1
- •Module Assessment Paper 1 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 2
- •Module Assessment Paper Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Module Assessment Paper 3
- •The Digital Revolution
- •Module Assessment Paper 3 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Module Assessment Paper 4
- •Module Assessment Paper 4 Keys
- •Tapescripts
The most common book sizes are:
Quarto (4to): the sheet of paper is folded twice, forming four leaves (eight pages) approximately 30 cm tall.
Octavo (8vo): the most common size for current hardcover books. The sheet is folded three times into eight leaves (16 pages) up to 23 cm tall.
DuoDecimo (12mo): a size between 8vo and 16mo, up to 18 cm tall.
Sextodecimo (16mo): the sheet is folded four times, forming 16 leaves (32 pages) up to 15 cm tall.
Sizes smaller than 16mo are:
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Sizes larger than quarto are:
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S mall books can be called booklets.
The largest extant medieval manuscript in the world is Codex Gigas 92 × 50 × 22 cm. The world's largest book made of stone is in Kuthodaw Pagoda (Myanmar).
The longest book title in the worlds is 670 words long.
Home task
1. Look at questions in Task 4 again. Surf the Internet and find the necessary information to find out whether your answers about the creators of different book parts were correct.
2. Prepare the report about book binding methods. Be ready to present it in front of class at the next lesson.
3. Do Task 1-3 from the Workbook.
4. Long-term project. Work in groups of three or four and prepare a PowerPoint presentation on one of the following topics:
The world’s largest book and smallest book.
E-book structure.
Book restoration.
Book types.
You will present your presentations at the last class of the Module 4. You have two weeks for creating a presentation that should not exceed 5-minutes’ limit when presenting.
Lesson 2
Communicative Focus
Task 9. Hand in your reports written as a home assignment after the last class on Unit 7 to your teacher for checking and grading.
Your teacher will hand out the reports written by you as a home assignment at the next class, checked and commented on. After you look through the comments made by the teacher, ask him/her questions if you do not quite understand or have doubts about some comments.
Task 10. Open your Workbook and check your homework (Tasks 1-3).
Task 11. Read the quotations below and say whether you agree or disagree with them. (You have 10 minutes for this task).
A. This paperback is very interesting, but I find it will never replace a hardcover book - it makes a very poor doorstop.
Alfred Hitchcock
B. Good book design is silent.
Leon Paternoster
Task 12. Role play. Your teacher should divide you in two groups (Group A and Group B). At the previous lesson you learned all the parts of a book. Imagine that you work in a publishing company and a new client came today for consultation.
Group A. This client wants to publish a scientific book on crisis management.
Group B. This client wants to publish a detective novel.
Your task is to tell him/her which parts should be in his book. Which of them are optional and which are mandatory. You should also describe each book part for him/her. You should work according to the following scheme:
Front Matter
Text
Back Matter
Each team should choose a presenter to talk to the client (You have 5 minutes to write down a plan for your consultation with your team).
Task 13. It is said that book design is everything that affects the appearance of a book. Look at the covers of four different books and answer the following questions (You have 10 minutes for this task):
Which cover book design do you like the most? Explain your answer.
Which cover book design do you consider the most thought provoking?
Which cover book design do you consider the most unusual?
Can you guess what this book would be about by its cover?
Predict the genre of these four books by their covers.
Which of these books would you like to read?
Imagine that you have the chance to change one book cover of these four. Which one would you choose and how would you change it?
A B
C D
Task 14. It is said that the job of a book designer is to make a text as easy to read as possible. Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. Now we will read the article about the elements of a good cover design to get to know this job better.