Lesson 2
Communication Focus
Task 12. Collect the reports written by students as a home assignment. Choose 5-6 students to present their reports in front of the class. Then organize the competition for the best advertisement they created at home. It’s up to the students of the group to decide which logo is the best. (You have 15 minutes for the whole activity) After the presentations you should collect the advertisements as well. All students’ works should be checked and commented on by you till the next lesson.
Task 13. Suggested answers:
proven authors,
alternative,
tremendous stress and waste lots of time,
give us your manuscript in Microsoft Word,
four things,
distribution channel,
dedicated support person,
on our services,
part or full money back refund,
10. quality of our services.
Task 14. Suggested answers:
Australia, USA, Canada, UK, Singapore, Hong Kong, Indonesia, Thailand, Taiwan and Malaysia.
Task 15. To be organized exactly as stated in the Student’s Book.
Task 16. To be organized exactly as stated in the Student’s Book.
Task 17. To be organized exactly as stated in the Student’s Book. When students will try to guess what kind of literature these publishing companies publish the teacher should not say whether they are wrong or right because it will destroy the desire to check this information in the Internet that will be their home task.
Task 18. After students will finish their logos you can organize a competition for the best one. It’s up to the students of the group to decide which logo is the best. (You have 5 minutes for the competition)
Task 19. To be organized exactly as stated in the Student’s Book.
Task 20. Check Tasks 1-5 from the Workbook.
Task 21. Before dividing into teams, the teacher should choose two students, who would be the representatives of the company, that offer individually designed paper production from very famous designers. And after the presentation they will decide which team they would choose and explain why.
Home task.
Project work. To be organized exactly as stated in the Student’s Book. The teacher should make sure that students will mention the form of questionnaire delivery: distribution, mailing, e-mailing. For making market research report the teacher may give some Internet addresses to students.
To be organized exactly as stated in the Student’s Book.
To be organized exactly as stated in the Student’s Book.
Extra task (Internet search)
At these pictures you can see different advertising media. Classify them according to how much each of these advertising messages costs, how effective and new they are. Name one or some kind of advertising media that you think is the most effective. Explain your answer in comments.
These tasks are available in Word format at CD. A teacher should place this task at the web-site of the group or his own site. If this is not possible, a teacher may create a group at a social network and place these tasks after each lesson. A teacher should also look through students’ comments and makes his/her own. In other words create a discussion on the matter. If a teacher prefers not to use Internet these exercise can be used as extra exercises and he/she may give them to Students as a leaflets.
UNIT 3 MARKETING
WORKBOOK
Task 1.
1-c,
2-b,
3-e,
4-a,
5-d,
6-f.
Task 2.
Threat,
opportunity,
limited,
sector.
Task 3.
1-B,
2-B,
3-G,
4-B,
5-G,
6-G
(G-good news, B – bad news).
Task 4.
Cost price,
black market,
market share,
market research,
economy pack,
call centre.
Task 5.
1.b),
2.b),
3.c),
4.e),
5.c).
Task 6. Suggested answers:
1-T,
2-F,
3-F,
4-F,
5-T,
6-F.
“I decided to just immediately go the self-publishing route. This has been a really interesting experience for me.”
“… as well. And that’s exactly what book held, you know they had time to listen to what I had to say, to raid what I had to write”.
“When I found Bookpal and I looked it up in the web page and I said Wow, that’s a good print!”
“With it being our first book, not knowing anything about book publishing, they helped us with every step on the way. And I can only highly recommend Bookpal”. Logan Historical Society
“Yes, Yes, this is my book, once in a life, and it’s dedicated to my three sons and Bookpal had been terrific!” Margie Robbins
“…and I would recommend them for anybody, especially if you want to self-publish, they will talk you through it, it’s easy going, relaxed, no pressure. Yes, I am a fan of a good experience.” Trevor Salter
Task 7.
Will,
am going to,
will,
is going to,
will.
Task 8.
Will continue,
will help,
will have become,
will be,
will increasingly be focused.
Task 9. To be organized exactly as stated in the Workbook.
UNIT 4. DISTRIBUTION OF PRINTED MATERIALS
STUDENT’S BOOK