Lesson 3
Content Focus
Task 1. Collect students’ Press releases, questionnaires and market research written as a home assignment after the last class on Unit 3 for checking and grading.
The teacher should hand out the Press releases, questionnaires and market research written by students as a home assignment at the beginning of the next lesson, checked and commented on by him/her.
Hand out students’ reports and advertisements written by them as a home assignment for the previous time, checked and commented on by you. After students look through the comments made by the teacher on students’ reports and advertisements, they may ask you some questions. If students ask you questions that require lengthy explanations, ask them to approach you individually after class.
Task 2. To be done exactly as stated in the Student’s Book.
Students may consider any of the definitions to be the most appropriate one, it’s their choice. Teacher should only ask to explain their answers.
Suggested answers:
The better structured definition is the third one (C).
The second definition (B) includes a lot of explanations.
The first definition (A) names all the destination points of distribution.
Task 2. Before reading the text, the teacher should ask students to fill in the following KWL Chart. Before listening, students fill out the K (What I Know) and W (What I want to know) parts of the chart; afterwards, the L (What I Leaned) part. This exercise elicits students’ prior knowledge of the topic of the text, sets a purpose for reading, helps students to monitor their comprehension, allows students to assess their comprehension of the text and provides an opportunity for students to expand ideas beyond the text.
In the W column the teacher should ask students to make alternative questions for generating ideas. “What do you think you will learn about this topic from the text you will be reading?”
The L (What I Leaned) should not be filled in yet. It will be filled after reading the text. (Task 7)
Topic: What do you know about distribution? |
||
K: What I Know |
W: What I want to know |
L: What I Leaned |
|
|
|
Task 3. Suggested answers:
available – something that is available is able to be used or can easily be bought or found;
to offer – to ask someone if they would like to have something, or to hold something out to them so that they can take it;
to separate – to divide or split into different parts, or to make something do this;
a newsagent – someone who owns or works in a shop that sells newspapers, magazines, sweets and cigarettes;
vending machine – a machine that you can get cigarettes, chocolate, drinks etc. from by putting money in;
a review – an article in a newspaper or magazine that gives an opinion about a new book, play, film;
remaining – the remaining people or things are those that are left when the others have gone, been used, or been dealt with;
freight – goods that are carried by ship, train, or aircraft, and the system of moving these goods;
an approval – when a plan, decision, or person is officially accepted;
a facility – rooms, equipment, or services that are provided for a particular purpose;
warehouse – a large building for storing large quantities of goods.
Task 4. Suggested answers:
The final stage in publication is making the product available to the public, usually by offering it for sale.
Once a book, newspaper, or other publication is printed, the publisher may use a variety of channels to distribute it.
No, they are not. Books are most commonly sold through booksellers and other retailers.
Newspapers and magazines are typically sold directly by the publisher to subscribers, and then distributed either through the postal system or by newspaper carriers.
Periodicals are also frequently sold through newsagents and vending machines.
Sample copies are free copies of the book, they aid sales or are sent for pre-release reviews.
The delay between the approval of the pre-press proof and the arrival of books in warehouse, much less in a retail store, can be some months.
Task 5.
1 – False,
2 – false,
3 – true,
4 – false.
Task 6. Suggested answers:
phase – stage,
citizens – public,
role – functions,
diversity – variety,
help – aid,
postponement – delay,
often – frequently.
Teacher should also point out to students that various things may cause a delay, but a postponement will result from the action of a person.
Task 7. To be organized exactly as stated in the Student’s Book.
Task 8. Correct order: 3, 4, 1, 6, 5, 2.
3. The finished printed material enters the shipping area from the bindery department, the pressroom, or from an external source.
4. The material is packaged, which can include banding, wrapping, boxing, etc.
1. The package’s weight is recorded.
6. Bills of lading (BOLs) and packing slips are produced using computer-generated software and affixed onto the package.
5. The carrier that was previously scheduled to pick up the shipment arrives and picks it up.
2. In some cases reports are created by the carrier, in order to track the progress of the shipment.
Task 9. Suggested answers:
Printed and finished materials are distributed either to customers’ warehouses, the company’s own fulfilment centre, or directly to end-users. In the fulfilment centre, finished products are physically delivered to clients using the company’s trucks, or are shipped through USPS, UPS or FedEx. A core portion of this company’s print business is printing materials for promotional events. Due to the nature of the client base some finished products are delivered directly to the location of an event.
Task 10. Suggested answers:
Kitting centre –the place where all products are packed;
Customer distribution centre – is the centre from which products will be delivered to a customer;
Customer mailing centre – is the centre from which products will be delivered to a customer via mail;
Subcontractor – someone who does part of the work of another person or company;
End user – the person who uses a particular product, rather than the people who make or develop it.
Task 11. Students may identify nearly all these issues as distribution challenges. After students’ explanation about the issues, the teacher should not forget to ask which approaches can be taken to resolve these problems.
Task 12.
a) – 3,
b) – 1,
c) – 2.
Home task
1. Suggested answers: reducing the number of their carriers, to negotiating rates with companies, charging clients for these increased charges, technology investments such as mainstream management solutions software.
2. To be organized exactly as stated in the Student’s Book.
3. To be organized exactly as stated in the Student’s Book. Teacher should point out that the reports should not be too long. The time limit is 3 minutes.
Extra task (Internet search)
1. Answer the following question:
Do you agree with the opinion that the world would not survive without distribution? Why?
