Вариант 4

I. Вставьте в пробелы артикли и переведите предложения на русский язык.

1. Cheap paperbacks were available but they were of very poor quality. __ paper and printing were poor and __ quality of __ text was poor too.

2. In __case of Kodak (more correctly Eastman Kodak) we can see __value of formulating good business principles from __very beginning.

3. We want folks who have __ good sense of humor and __people who are interested in performing as __team and take joy in team results instead of individual accomplishments.

II. Перепишите предложения, подчеркните слова, свидетельствующие об определенности, вероятности, возможности или невозможности события, уверенности в совершении ошибки. Переведите предложения на русский язык.

1. Our sales are likely to improve next quarter.

2. They can't be serious. That's an impossible deadline to meet.

3. Prices for airline tickets will certainly rise next year.

III. Составьте пресс-релиз о любом событии или новом продукте компании в вашем городе (См. Приложение).

IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 2-й и 3-й абзацы и переведите их на русский язык письменно.

Non-profit Organizations

1. Charities are non-profit organizations, so profit is not at stake as with other businesses. What is at stake is much more important — survival. Whether they are devoted to finding missing people or helping children, charities need to do all they can to continue their good work and PR can help achieve that, harmoniously.

2. Good PR can work wonders in enhancing fundraising efforts of charities and can help them in overcoming the growing competi­tion. If there is a continuing need for funding, and a specific purpose for the PR activity then redundancy through success is not a situa­tion charities should find themselves in. Charities do not offer donors tangible goods which benefit them directly and there is also vast skepticism over how funds are used and whether they are actually benefiting the cause. It follows that a key role for PR is to communicate to both potential and cur­rent donors how donations are being spent and to highlight past suc­cesses. By publicizing the information, charities can seek to gain this mutual trust.

3. A charity's status of being in the business of helping people rather than increasing profits can be used to its advantage but that alone is not enough. PR can enhance, broaden and communicate this status, and improve perception. It has been said that "perception is reality." Whether that is true or not, perception is vital to any busi­ness, and even more so for charities who heavily rely on their pub­lics for funding. Charities must be cautious when using PR and have a specific purpose for it. The outcome should be sufficient success to achieve

Вариант 5

I. Вставьте в пробелы артикли и переведите предложения на русский язык.

1. Job design refers to __ process by which managers specify __ contents, methods, and relationships of jobs to satisfy both organizational and individual requirements.

2. __ history of business is littered with __stories of companies which have crumbled and failed through changes in __technology or in __markets.

3. ___culture of __ organization is typically created unconsciously, based on __ values of the top management or __ founders of __ organization.

II. Перепишите предложения, подчеркните слова, свидетельствующие об определенности, вероятности, возможности или невозможности события, уверенности в совершении ошибки. Переведите предложения на русский язык.

1. There could be a recession next year. The new model's success might not be enough to save the company.

2. Our sales are likely to improve next quarter.

3. This airline might not go bankrupt if the government supports it financially.

III. Составьте пресс-релиз о любом событии или новом продукте компании в вашем городе (См. Приложение).

IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 2-й и 3-й абзацы и переведите их на русский язык письменно.

Sponsorship

1. The word 'sponsorship' first entered the English language at the turn of the nineteenth century, when it was used in a novel to de­scribe those called to stand and witness church baptisms. Like so many other words, it has now come to represent something entirely different in the modern world of business and brand promotion - but its impact has been equally uplifting.

2. Clearly, sponsorship and sponsors have moved a long way from the Protestant interpretation nearly 200 years ago. The path was created primarily by a series of 'patrons' who, during the Victorian age, devoted enormous time and resources to supporting causes that set them apart, both as individuals and as business entrepreneurs.

3. One of the most gifted and successful patrons of his illustrious generation was Sir Thomas Lipton, founder of the world-famous tea company that still bears his name. He was also the founder of what remains as the world's most prestigious and famous ocean racing event, now known as the America's Cup (so named after it was won at the first attempt by the American challenger off the Isle of Wight in 1851).

Sir Thomas was a true marketing genius who used his invest­ment in an exciting new event to increase international awareness of his teas and expand the sales of his flourishing domestic grocery store chain. Just think what he might have achieved had his own yacht been successful in the choppy waters of the Solent!

4. Perhaps what Sir Thomas demonstrated most of all was a ca­pacity to measure the level of risk involved (sinking boats and po­tential loss of life) against the degree of initiative required to deliver his main objective - to put Lipton teas on the map of the world.