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Вариант 2

I. Перепишите предложения, раскрыв скобки и поставив глагол в нужную форму в сослагательном наклонении, переведите их на русский язык.

  1. We (not/to employ) people unless they (to be) flexible and keen to work hard.

  2. If we (to break) into the Indian market, our turnover (to increase) substantially.

  3. Jake recommended that Susan (to hire) immediately.

II. Перепишите предложения, выбрав одно из слов, указанных в скобках. Переведите предложения на русский язык.

  1. The sales assistant forgot (giving /to give) the customer a discount.

  2. The customer forgot (completing / to complete) the five-year guarantee for the appliance.

  3. It's useless (calling/to call) her because she never answers the phone

III. Напишите пресс-релиз о событии в вашем городе.

IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 2-й и 3-й абзацы и переведите их на русский язык письменно.

PUBLIC RELATIONS OPPORTUNITIES IN ONLINE MEDIA

1. Communication by computer is a significant, swiftly expanding tool for public relations practitioners. Its ability to deliver information about client projects, establish contacts with reporters, and exchange ideas through the commercial online services and the global Inter­net is fascinating and not yet fully realized.

2. The World Wide Web portion of the Internet, which provides on-screen graphics, pho­tographs, audio, and video clips along with text, is an especially effective form of cyber­space public relations.

3. Companies, public relations firms, nonprofit organizations, newspapers, and broadcasters, even individuals, maintain home pages about themselves on the Web. By calling up a desired home page on their computer screens, viewers can obtain information from the sponsor. As one example from thousands on the Web, the San Francisco Giants base­ball team's home page carries game schedules, ticket information, photographs of players, and Giant merchandise.

4. Home pages on the World Wide Web offer an unusual opportunity to reach an audience with a message in the exact form a public relations practitioner conceives it, because the Web is not subject to editing by any media gatekeeper. Tens of thousands of com­panies, nonprofit organizations, and individuals maintain sites on the World Wide Web, on which they explain and promote their services. Specific examples of how the Web is used in public relations appear in Chapter 18. By participating in online discussion groups and similar online interchanges, public relations people often reach opinion lead­ers in specific fields with facts and opinions favorable to their cause. Among these key online contacts are reporters and editors of Web-based publications that increasingly offer breaking news more immediately than print or broadcast outlets.

Вариант 3

I. Перепишите предложения, раскрыв скобки и поставив глагол в нужную форму в сослагательном наклонении, переведите их на русский язык.

  1. It is crucial that a car (to wait) for the boss when the meeting is over.

  2. If we (to anticipate) the crash, we (to lose) so much money.

  3. Provided that they (to not/to go) back on their offer, we (to sign) the agreement next week.

II. Перепишите предложения, выбрав одно из слов, указанных в скобках. Переведите предложения на русский язык.

  1. Management agreed (to offer/offering) generous redundancy terms to all staff affected.

  2. My job involves (maintaining/ to maintain) production standards.

  3. He wanted (to review/reviewing) our quality procedures.

III. Напишите пресс-релиз на английском языке о событии в вашем городе.

IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 2-й и 3-й абзацы и переведите их на русский язык письменно.

Business in the Community

1. Over 70 business volunteers companies will be donating their time during week as part of Business in the Community's 'Call to Ac­tion' volunteer week. Birmingham Midshires, The Midcounties Co-op and Mansell Construction Services have all pledged their time in organising 'Fit for Fun' events for hundreds of primary school children in the area. Companies have been working with the School Sports Partnership in Wolverhampton to develop fun-based fitness activities such as parachute games and circus skills to demonstrate to the children that exercise can be fun! Sue Wright, Wolverhampton said: "Fit for Fun is simply one of many initiatives hoping to have a lasting impact on children's health but it is unique in the way it is bringing businesses and schools together in such an enjoyable and imaginative way. Our team has thoroughly enjoyed the challenge!"

2. Across the city staff from The University of Wolverhampton's Business School will also be supporting Call to Action week. They will be challenging secondary school students with marketing and business enterprise workshops while Briggs Equipment based in Cannock will be working on a variety of projects with Red Hill Pri­mary School. In addition to Fit for Fun, The Midcounties Co-op HR department will also be redecorating a community hall at a Bloxwich Community Partnership. Over 200 employee volunteers across the West Midlands will be working collaboratively on range of different projects in the community over the five days.

3. Cares is an initiative of Business in the Community, which aims to change the whole culture of volunteering by giving busy people the chance to make a difference in their local communities, through the support of their employers. It has been running in the West Midlands for over 7 years and typically mobilises a minimum of 2,500 volunteers from companies across the region each year.

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