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Вариант 4

I. Перепишите следующие предложения, раскрыв скобки и поставив глагол в нужном времени и залоге. Переведите предложения на русский язык.

  1. Colgate-Palmolive (to buy) the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990.

  2. This year the company (to disappoint) investors by announcing an unexpected loss.

  3. I (to study) the problem of organization behavior for many years.

  4. There is a stock market boom at the moment and more and more people (to log) on to shop for financial products.

II. Переведите предложения на русский язык, подчеркните в них конструкцию для выражения будущего.

  1. What should you do if you are going to get ahead in your career?

  2. The company will hold a party on a river boat to launch their new campaign.

  3. The new office for the board of directors is being opened in December.

  4. Did I give you the departure time? It leaves at midnight on Friday.

III. Прочитайте и выполните следующие задания. Обратите внимание на правописание и произношение числительных и символов

а) Напишите прописью числительные и символы в соответствии с тем как они произносятся.

by 1905; 62,478 firms; 0.185%; £ 8.56; € 478; .

б) Переведите следующие предложения, содержащие числительные на русский язык.

  1. By the year 2010, one in five cars in this country will be Korean (≈ 20%).

  2. For the full year, Wal-Mart profits jumped by 13.3 per cent to $ 8.9 bn or $ 2.03 a share.

  3. One of the most striking findings of the survey is that only one out of ten of Ameraca's top chief executives is below the age of 50.

IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 1-й и 2-й абзацы абзацы и переведите их на русский язык письменно.

Marks and Spencer

1. A very successful and much-loved British high street retailer, noted for the economically-priced but good quality clothes it sold, company Marks and Spencer expanded into different business areas, such as insurance, and, at the same time, attempting to expand its business outside Britain.

2. Marks and Spencer plc (known also as M&S) is a major British retailer concentrating on clothing and food. They also have international outlets. Marks and Spencer made their reputation in the 20th century on a policy of only selling British-made goods, relying on quality rather than price to encourage custom. During the 1980s and 1990s, they started buying more clothing from cheaper suppliers outside Britain. Marks and Spencer began to lose market share. Financial troubles and their inability to appeal to younger customers did not alter the general trend. However, in 2001, with changes in their business focus such as the introduction of the "Per Una" clothing range designed by George Davies, accompanied by a redesign of their underlying business model, profits rose sharply and M&S recovered much of its market share. Other changes to tradition included accepting credit cards and opening their stores on Sunday occasionally.

3. They attempted to break into the US market, and also into the French market. This latter was particularly unsuccessful, and eventually they were forced to close all their French stores, though because of the legislation set in place by the French government to protect their labour force, this was a costlier exercise than the Marks and Spencer management anticipated.

4. As we can see Marks and Spencer’s success was based on its dominant position in a particular segment of the retail market. In recent years, BHS (formerly British Home Stores) has become a major player in this same segment. Top Shop, Next and The Gap started by targeting the young end of the clothing market. As their young customers aged, they remained faithful to these outlets, rather than moving their custom to Marks and Spencer.

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