Вариант 3
I. Перепишите следующие предложения, раскрыв скобки и поставив глагол в нужном времени и залоге. Переведите предложения на русский язык.
The technique (to enable) Richer Sounds to secure itself a lucrative niche in a £ 4 bn audiovisual market dominated by independents.
For many years the College (to train) civil servants to be more effective in their dealing with the European Union.
The government (to make) public the conclusions of the environment study next month.
The company (recently, to sign) a deal with media tycoon Michael Bloomberg who will supply business news to WorldSpace listeners.
II. Переведите предложения на русский язык, подчеркните в них конструкцию для выражения будущего.
If you are going to have colleagues and customers, you need to be able to get on with people at all levels.
It will be more important to retain your customers in times of economic decline than in times of economic boom.
They are presenting the new fragrance line next month.
The train leaves Rome at 2 p.m. It doesn’t stop at Milan.
III. Прочитайте и выполните следующие задания. Обратите внимание на правописание и произношение числительных и символов
а) Напишите прописью данные числительные и символы.
by 1951; 874 managers; 17.38
%; € 250; £ 7.5 bn;
.
б) Переведите следующие предложения, содержащие числительные на русский язык.
He bought a second-hand Bang & Olufsen for £ 10, did it up and sold it for £ 22.
Well-known American or European actors make between $ 500,000 and $ 1 million endorsing some brands.
International sales were strong, contributing about $ 7 bn to $ 27 bn gain in overall sales.
IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 2-й и 3-й абзацы и переведите их на русский язык письменно.
About Ogilvy & Mather
1. Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; shopper and retail marketing; healthcare communications; direct mail, promotion, relationship marketing and digital production. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries.
2. OgilvyOne and Neo@Ogilvy in Shanghai have been appointed as the digital marketing agency for Johnson & Johnson’s Vision Care brand, Acuvue Define. After a competitive pitch involving two other international agencies, OgilvyOne and Neo@Ogilvy were awarded the assignment which will see OgilvyOne driving the overall digital communication planning and production while Neo@Ogilvy will oversee digital media planning and buying. Acuvue Define are beauty circle contact lenses that enhance the wearer’s appearance by making their eyes appear larger and more defined. OgilvyOne and Neo@Ogilvy will develop an effective online platform that will drive awareness, understanding and excitement for the Acuvue Define lenses, and most importantly, drive consumers to the in-store trials where they can experience Acuvue Define lenses firsthand.
3. “We were really excited about the unique partnership service offering through OgilvyOne and Neo@Ogilvy,” said Tian Zhang, Digital Marketing Manager, Johnson & Johnson Vision Care. “Being able to hire one agency to drive both creative and media integration was definitely a decisive factor for us and will certainly simplify things in the day to day. We were also impressed with their demonstrated creativity throughout the entire pitch process, and know that this team can deliver something out of the ordinary for Acuvue Define.”
4. “We are delighted to extend our relationship with Johnson & Johnson in Shanghai with the addition of the Acuvue Define assignment. The digital space is the ideal environment to reach and engage fashion and beauty conscious Chinese consumers,” said Chris Reitermann, President of OgilvyOne China and Ogilvy & Mather Group Shanghai.