Вариант 2
I. Перепишите следующие предложения, раскрыв скобки и поставив глагол в нужном времени и залоге. Переведите предложения на русский язык.
A field consultant (to visit) us every two or three weeks, and there are regular meetings with other franchisees to share ideas and experience.
In February 1990, Perrier, one of the most famous mineral water companies, (to face) serious image problem when small quantities of benzene were found in some bottles.
Daniel Richards (to manage) to secure the support of many of the big brands in the perfume business.
In recent times managers and researchers (to find) that human factors must be given special attention.
II. Переведите предложения на русский язык, подчеркните в них конструкцию для выражения будущего.
The company is going to launch the series of the new products next year.
They will talk about their marketing strategy and decide which sales outlets they’ll target.
The delegation from China are seeing the Chairman the following Monday.
The boat departs at midday so you have the whole morning to get ready.
III. Прочитайте и выполните следующие задания. Обратите внимание на правописание и произношение числительных и символов
а) Напишите прописью данные числительные и символы.
In 1817; 317,351 workers; 21.2
%; $ 7.80; € 3bn;
.
б) Переведите следующие предложения, содержащие числительные на русский язык.
Revenues for the quarter increased by 12.2 per cent to $ 74.5bn.
The earnings per share have increased to 26.4 p and dividend will be increased to 4.3 p per share, which will please our shareholders.
Analysts had expected Target to earn 87 cents a share, according to Reuters Research.
IV. Прочитайте и устно переведите текст. Выпишите из него 10 ключевых слов. Перепишите из текста на английском языке 1-й и 2-й абзацы и переведите их на русский язык письменно.
Brand
1. A brand is often associated with a logo, tagline, color and graphic elements, but it is much more than that. It is the customer experience associated with the brand, and it is the value gained by associating with the brand. The brand delivers on those expectations and therefore becomes memorable and recognizable.
2. Branding elements include: 1) Mission statement. This is the reason for the company's existence and the value that the company creates. In order to become recognizable, the mission statement must be brief, yet contain the essence of your purpose. (What are you trying to do?) 2) Memorable tagline. The tagline will express who you are and what you do. 3) Brand image which is composed of website, stationery, colors, logo, tagline, mission statement, business cards, postcards, brochures, collateral, newsletters, mailers, rate sheets, warranties, informational cards, posters, signage, advertisements, letters, project sheets, bios, headshots, products, product names, branded or corporate clothing, etc. The Company values should also mirror the mission statement.
3. Honest, ethical treatment and business practices, dedicated service, quality craftsmanship in the creation and delivery of products and services, rapid and responsible, reliable and repeatable — all are potential values; but all must be true and consistently repeatable to use them as a platform. Honesty is a fundamental foundation of a brand, and it is the basis of customer evangelism (positive word of mouth) — don't be caught with your brand down — it won't be easily forgiven. The PR strategist and brand development expert will assist the Company to discover values, create a Value Platform, absorb the values into the company culture, rules and systems, and let others know of your expectations.
4. Maintaining your brand is an essential marketing technique, and once your brand platform is established, don't surprise your customers. If you are founded on an environmental platform, don't suddenly abandon the environment (or be discovered that you are) because it is inconvenient or slightly more costly.