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2. Comprehention check up. Summarize the information in the text:

a) the advantages of participating in fairs and exhibitions;

b) the cost of participating in fairs and exhibitions;

c) the difference between annual and periodic fairs and exhibitions;

d) the difference between fairs and exhibitions.

3. Role – play

STUDENT A

You are an owner of a business. A representative of an exhibition that will be organized in your city has come to suggest that you participate. Ask him/her appropriate questions. You are interested in receiving some information about what kind of exhibition it is, how your participation might help your business, how much your participation will cost, what you will have to pay for it, and how you will benefit from it. Make your decision about participating and tell the representative about it.

STUDENT B

You are a representative of an exhibition that will be organized in your city. (You will have to decide what kind of exhibition it is). You have come to an owner of a business to convince him/her to participate. Answer in detail all of his/her questions, and try to convince him/her that, despite the cost, participation will be very advantageous to his/her business.

4. Role – play

At the exhibition (fair). Now it is time to give the two presentations you prepared for the exhibition (fair) where your company (partnership) is participating. As one group makes their presentation, the other group`s members play the role of visitors, and then the groups change places.

Each presentation follows this pattern:

  1. The person who chosen earlier gives the presentation speech.

  2. Visitors ask question and the presenter, with one or two of his/her assistants (also selected earlier), answer them in great detail. The presenter chooses which questions to answer him/herself and which to give to the assistants.

  3. Following the question-answer session, everybody in the group (including the presenter) takes the role of a stand attendant. Every stand attendant should talk to one visitor, answer his/her questions and give any of the explanations needed. The aim of every stand attendant is to convince the visitor to buy the products or services, or better yet, to make a contract (agreement) for their regular delivery to his/her store. An attendant may talk to the visitor about one or more product or service. After the conversations are finished, roles are changed, and the second group makes its presentation.

5. Speaking and Writing.

The sentences below are from a presentation speech. Which of them belong to the following topics: Production, History, Markets and Sales? In what order should they follow each other inside each topic? In what order should the topics follow each other? Put all the sentences in their correct order.

  1. In the graph you can see the growth of production over the last 5 years.

  2. The firm was established 20 years ago, in 1987.

  3. Quality is our principal objective in manufacturing.

  4. The purpose is to increase sales in the domestic markets.

  5. The founders were three men who joined their capital, investing it in this business.

  6. Sales in the domestic market are lower than those in the international market.