- •Дніпропетровськ нМетАу 2011
- •Code of conduct. Welcome to our company. Meetings and greetings.
- •4. Read the following conversations. Are the situations formal or informal?
- •5. Role play. Practice making introductions. Introduce:
- •7. Write your own business card.
- •10. Complete these sentences about yourself.
- •Company Structures.
- •12. How many executive managers and divisions does this organization have?
- •14. Ask your partner the questions below.
- •15. Read the article and discuss the questions. Fearless Telephone Talk.
- •16. Role play.
- •Unit 2
- •1. Speaking. Discuss this and present your opinions.
- •Fairs and Exhibitions
- •2. Comprehention check up. Summarize the information in the text:
- •3. Role – play
- •4. Role – play
- •5. Speaking and Writing.
- •6. Writing
- •7. Read the text and fill the gaps in with prepositions and linking words from the box about the text. (Note: ’X 3’ and ‘X 4’ mean that the presentation will need to be used three or four times).
- •International exhibition of oil and gas in Bacardia
- •8. Speaking
- •One Man`s Meet is Another Man`s Poison
- •Unit 3 Changing jobs.
- •1. Read the advertisement and answer the questions as quickly as possible.
- •3. Vocabulary
- •4. Writing
- •5. Writing
- •Writing Business Letters
- •Business letter format.
- •Internal memorandum
- •7. Speaking
- •Writing a cv (or a resume)
- •10. Writing
- •Interviewing and being interviewed
- •11. Complete the paragraph using the text.
- •Unit 4 Marketing
- •1. Comprehension Questions
- •2. Choose the necessary word and put it in the sentence.
- •Wholesaling
- •3. Comprehension Questions
- •4. Choose the necessary word and put it in the sentence.
- •Dialogue
- •Retailing
- •5. Comprehension Questions
- •6. Vocabulary Practice
- •Advertising
- •1. The following sentences are from the text below. Read the sentences and decide where they fit in the text.
- •Import and export
- •2. Vocabulary development
- •3. Comprehension questions.
- •4. Read the text about marketing plan, the part of which sales and distribution are. Give a short summary. Sales and Distribution Plan
- •Outline the distribution methods to be used.
- •2) Outline the transaction process between your business and your customers.
- •3) If it's applicable to your business, outline your sales strategy.
- •5. Study the following definition in order to find the corresponding variant.
- •6. Find the appropriate equivalent for the given words and word-combinations.
- •7. Find words in the text which have a similar meaning to the words and expressions listed below.
- •8. Underline the correct preposition.
- •Unit 6 Types of Banks
- •1. Speaking
- •2. Find words or word combinations in the text that mean the following:
- •Appendix letters and faxes
- •Telefax transmission
- •Useful verbs (in context)
- •Національна металургійна академія України
- •49600, М. Дніпропетровськ-5, пр. Гагаріна, 4
3. Comprehension questions.
What does export of commercial quantities of goods require?
What is import?
What are import and export countries subject to?
Who is referred to as an “exporter”?
Why have trades over the internet bypassed the involvement of customs?
4. Read the text about marketing plan, the part of which sales and distribution are. Give a short summary. Sales and Distribution Plan
Remember, the primary goal of the marketing plan is to get people to buy your products or services. The Sales and Distribution part of the marketing plan details how this is going to happen.
Traditionally there are three parts to the Sales and Distribution section of the marketing plan, although all three parts may not apply to your business.
Outline the distribution methods to be used.
How is your product or service going to get to the customer? For instance, will you distribute your product or service through a Web site, through the mail, through sales representatives, or through retail?
What distribution channel is going to be used?
In a direct distribution channel, the product or service goes directly from the manufacturer to the consumer. In a one stage distribution channel it goes from manufacturer to retailer to consumer. The traditional distribution channel is from manufacturer to wholesaler to retailer to consumer. Outline all the different companies, people and/or technologies that will be involved in the process of getting your product or service to your customer.
What are the costs associated with distribution?
What are the delivery terms?
How will the distribution methods affect production time frames or delivery? (How long will it take to get your product or service to your customer?)
If your business involves selling a product, you should also include information about inventory levels and packaging in this part of your marketing plan. For instance:
How are your products to be packaged for shipping and for display?
Does the packaging meet all regulatory requirements (such as labelling)?
Is the packaging appropriately coded, priced, and complementary to the product?
What minimum inventory levels must be maintained to ensure that there is no loss of sales due to problems such as late shipments and back orders?
2) Outline the transaction process between your business and your customers.
What system will be used for processing orders, shipping, and billing?
What methods of payment will customers be able to use?
What credit terms will customers be offered? If you will offer discounts for early payment or impose penalties for late payment, they should be mentioned in this part of your marketing plan.
What is your return policy?
What warranties will the customer be offered? Describe these or any other service guarantees.
What after-sale support will you offer customers and what will you charge (if anything) for this support?
Is there a system for customer feedback so customer satisfaction (or the lack of it) can be tracked and addressed?