- •Дніпропетровськ нМетАу 2011
- •Code of conduct. Welcome to our company. Meetings and greetings.
- •4. Read the following conversations. Are the situations formal or informal?
- •5. Role play. Practice making introductions. Introduce:
- •7. Write your own business card.
- •10. Complete these sentences about yourself.
- •Company Structures.
- •12. How many executive managers and divisions does this organization have?
- •14. Ask your partner the questions below.
- •15. Read the article and discuss the questions. Fearless Telephone Talk.
- •16. Role play.
- •Unit 2
- •1. Speaking. Discuss this and present your opinions.
- •Fairs and Exhibitions
- •2. Comprehention check up. Summarize the information in the text:
- •3. Role – play
- •4. Role – play
- •5. Speaking and Writing.
- •6. Writing
- •7. Read the text and fill the gaps in with prepositions and linking words from the box about the text. (Note: ’X 3’ and ‘X 4’ mean that the presentation will need to be used three or four times).
- •International exhibition of oil and gas in Bacardia
- •8. Speaking
- •One Man`s Meet is Another Man`s Poison
- •Unit 3 Changing jobs.
- •1. Read the advertisement and answer the questions as quickly as possible.
- •3. Vocabulary
- •4. Writing
- •5. Writing
- •Writing Business Letters
- •Business letter format.
- •Internal memorandum
- •7. Speaking
- •Writing a cv (or a resume)
- •10. Writing
- •Interviewing and being interviewed
- •11. Complete the paragraph using the text.
- •Unit 4 Marketing
- •1. Comprehension Questions
- •2. Choose the necessary word and put it in the sentence.
- •Wholesaling
- •3. Comprehension Questions
- •4. Choose the necessary word and put it in the sentence.
- •Dialogue
- •Retailing
- •5. Comprehension Questions
- •6. Vocabulary Practice
- •Advertising
- •1. The following sentences are from the text below. Read the sentences and decide where they fit in the text.
- •Import and export
- •2. Vocabulary development
- •3. Comprehension questions.
- •4. Read the text about marketing plan, the part of which sales and distribution are. Give a short summary. Sales and Distribution Plan
- •Outline the distribution methods to be used.
- •2) Outline the transaction process between your business and your customers.
- •3) If it's applicable to your business, outline your sales strategy.
- •5. Study the following definition in order to find the corresponding variant.
- •6. Find the appropriate equivalent for the given words and word-combinations.
- •7. Find words in the text which have a similar meaning to the words and expressions listed below.
- •8. Underline the correct preposition.
- •Unit 6 Types of Banks
- •1. Speaking
- •2. Find words or word combinations in the text that mean the following:
- •Appendix letters and faxes
- •Telefax transmission
- •Useful verbs (in context)
- •Національна металургійна академія України
- •49600, М. Дніпропетровськ-5, пр. Гагаріна, 4
16. Role play.
1. Call Zorro Company. Give them your name, title, company and whom you are calling (the vice president of sales).
2. Call Ms. Parker’s office and introduce yourself, then ask for information about her company, ABC Trading.
3. Tell the secretary you do not wish to hold the line any longer, you’ll call back later.
Unit 2
1. Speaking. Discuss this and present your opinions.
a) Every company tries to present its products or services at different fairs and exhibitions. Why do you think companies want to exhibit what they can offer?
b) When a company wants to participate in a fair or an exhibition, there are a lot of things to pay for. Participation is expensive. What do you think the participation cost usually includes?
Fairs and Exhibitions
Trade fairs and exhibitions are held over all over the world. Firms and companies are always eager to participate in them because they attract thousands of visitors, including many potential buyers. You will find no better chance to advertise your goods and make contracts and agreements with future customers. It is also a unique chance to establish new markets because nothing else makes your products or services better known outside your region or country. In this respect, international fairs and exhibitions are especially important, though domestic ones are also very advantageous. There are many advantages of fairs and exhibitions – making transactions, getting new orders, making contracts and agreements, advertising your products, contacting potential customers, expanding your market and opening up new ones. These advantages are not limited to the time an exhibition or a fair is being held, but continue on as inquiries are received concerning your goods and offers are made for the products in which your contracts were interested.
There is a difference between an exhibition and a fair. At a fair you do not only exhibit your goods but also may sell on the spot. At an exhibition you usually only exhibit, without selling directly – though every exhibition has a commercial center where one can make contracts and agreements for future supplies.
It is usually quite expensive to participate in a fair or an exhibition. The participation fee is often quite high. Next, you pay for the exhibition space – the greater the space is the more you pay. Then, you should prepare that space to exhibit your goods or services. That means installing a stand or a booth, which may cost quite a lot. Another expense is the booklets or brochures placed in your booth and bulletin boards, advertising or giving information about your company and its products. Firms and companies try to make their own presentations during fairs and exhibitions, and often organize receptions. These presentations and receptions provide opportunities to contact potential customers, advertise the products, and greatly stimulate contracts. But they are expensive. Therefore, nor every company can afford to take part in the most expensive great international exhibitions or fairs. Smaller organizations tend to limit themselves to local events of this kind that are much cheaper. However, international or country – wide exhibitions and fairs provide much cheaper opportunities.
Some fairs and exhibitions are traditional and are held annually. These have special centers built for item, designed just for that exhibition or fair. A good example is HELEXPO, the international exhibition in Thessaloniki, Greece. It was founded in 1926, and is now held during the first fortnight in September. The fair premises and buildings occupy a great area in the very center of the city.
There are also fairs and exhibitions organized periodically, which are devoted to achievements in a certain branch of economy. These are usually named accordingly, as are “International Tourism – 2008” and “Electronics –09”.