3) If it's applicable to your business, outline your sales strategy.

What types of salespeople will be involved (commissioned salespeople, product demonstrators, telephone solicitors, etc.)?

Describe your expectations of these salespeople and how sales effectiveness will be measured.

Will a sales training program be offered? If so, describe it in this section of the marketing plan.

Describe the incentives salespeople will be offered to encourage their achievements (such as getting new accounts, the most orders, etc.).

Lastly, when you're writing a marketing plan, you need to develop an Advertising and Promotion plan.

5. Study the following definition in order to find the corresponding variant.

1. A person who buys goods, products, and services for their own use, not for business use or to resell.

2. The actions involved in making goods available to customers after they have been produced, for example moving, storing, and selling the goods.

3. A person who sells a company’s products or services by speaking to customers on the phone or traveling to meet them.

4. The act of selling someone property, food, or other goods.

5. A man whose job is to persuade people to buy his company’s products.

6. The act of putting a label on something.

7. Telling people publicity about a product or service in order to persuade them to buy it.

a) salesman; b) advertising; c) consumer; d) sales representatives; e) labelling; f) sale; g) distribution

6. Find the appropriate equivalent for the given words and word-combinations.

1. primary goal a) умови поставки

2. distribution channel b) маркування

3. to impose penalties c) застосовувати до бізнесу

4. sales strategy d) встановлювати штрафні санкції

5. regulatory requirements e) план просування

6. delivery terms f) канал збуту

7. labelling g) стратегія продажу

8. promotion plan h) адвокат

9. solicitor i) нормативні вимоги

10. apply to business j) головна мета

7. Find words in the text which have a similar meaning to the words and expressions listed below.

a) purchaser f) guarantees k) the same

b) commerce g) extension l) marking

c) deal h) embrace m) tax

d) producer i) to work up n) fines

e) to propose j) to provide o) to influence

8. Underline the correct preposition.

1. Since the company changed management there has been an increase on/of/in profits.

2. It is said that they were responsible to/for/about the damage.

3. The new products will be sold under the Lipton brand and distributed with/to/by Pepsi.

4. There is a 10% penalty for/at/through withdrawing funds in the first 3 years.

5. I will give you the job under/on/in condition that you work hard.