1.9. Match the jobs and their functions.
a) product line manager |
1) a person who makes market research and develops market strategy |
b) project manager |
2) a person who managers production |
c) supervisor |
3) is in charge of a group of closely related products |
d) marketing manager |
4) is in charge of developing a certain project |
e) personnel manager |
5) a person who is responsible for finance |
f) production manager |
6) is responsible to manage the day-to-day activities of a group of workers |
g) sales manager |
7) directly supervises people in an organization |
h) financial manager |
8) is responsible for selling of goods |
i) top manager
|
9) is responsible for overseeing the whole organization and engages in more strategic and conceptual matters, with less attention to day-to-day details |
1.10. Here are three diagrams representing the structure of an organization. Study them and do the tasks below. Pay attention to the terms used.
A. Look at diagram 1. Which group of people…
1. own the company?
2. sell to the company?
3. formulate policy?
4. buy from the company?
5. work for the company?
B. Look at diagrams 2 and 3. Which part of this organization…
1. manufactures the products?
2. sells the products?
3. deals with personal matters?
4. creates new products?
5. buys supplies?
6. gets the products to the company?
7. records transactions, collects cash, makes payments,
and calculates costs?
8. plans, schedules, monitors, measures, and gives directions?
1.11. Read the text and draw a company structure.
Most companies are made up of three groups of people: the shareholders (who provide the capital), the management, and the workforce. At the top of the company hierarchy is the Board of Directors, headed by the Chairperson (or President). The Board is responsible for making policy decisions and for determining the company’s strategy. It will usually appoint a Managing Director (or Chief Executive Officer) who has overall responsibility for the running of the Business. Middle managers head the various departments of functions within a company, which may include the following: Marketing, Public Relations, Personnel (or Human Resources), Finance, Production, Research and Development.
SECTION 2.
2.1. Words to be learned:
to achieve |
- достигать |
to advertize |
- рекламировать |
to accomplish |
- совершать, выполнять, достигать |
challenge |
- проблема, задача, вызов |
efficiently |
- эффективно |
facility |
- оборудование, обеспечение, тех. средства |
goal |
- цель, задача, заданный уровень |
to include |
- включать, содержать в себе |
internal environment |
- внутренняя среда, внутренние условия |
interrelated |
- взаимосвязанный |
objective |
- задача, генеральная линия, цель |
to perform |
- выполнять |
to set |
- устанавливать |
staff |
- штат |
to supply |
- снабжать, поставлять |