2. Give Russian equivalents to the following words and phrases:

stock exchange, stock(s), rate fluctuations, when the rate is down/up, to pocket the difference, profitable, respected, to raise funds, to issue shares, to pledge to buy back, worthless sheets of paper, self-evident, incentive, a promising economic branch, in the case with, to set prices in advance, volume, to curtail, to decline, to slow down, to decrease, to bring about recession.

3. Find in the text English equivalents to the following phrases:

предположим, не говоря уже, давайте рассмотрим два примера, на первый взгляд, следить за происходящим, то же самое относится и к, приходящийся на долю (одной акции), курс акций растет, и кроме того (к тому же), с другой стороны, насколько прочно положение компании, вот как рынок влияет на, деловые круги, бизнес, который нужен обществу.

4. Match the words to make six word partnerships.

to sell to serve to perform to bring about to set to curtail

investments recession prices the function as incentive stock and commodities

E. Say if these statements are true or false or there is no information.

1. An exchange is a place where stocks and commodities are traded efficiently.

2. Broker’s seats are easily bought and sold by anyone.

3. Trading on the stock and commodity exchange is considered to be a very important and beneficial business to the society.

4. A broker sells low prices and buys high prices.

5. To get the necessary capital, companies issue shares.

6. There is no risk of going bankrupt for a company whose shares are listed and traded on the exchanges.

7. Businessmen and the public must keep up-to-date with the situation on the stock markets.

8. Commodity and stock exchanges are a vital component of the economy.

6. Say which paragraphs contain the information on:

1. The importance of stock exchange operations to the society.

2. The main function of the commodity and stock exchange.

3. The way shareholders can get dividends or lose their investments.

TEXT 9 ADVERTISING

1. Read and translate the text.

1 One can buy anything in America, but it takes a great deal of mastery to sell anything there.

2 Millions of people are engaged in promoting⁴⁰ products (goods and services).There are millions of methods to do it. The most primitive one is to deliver goods to a shop and wait until they are sold out (similarly, to open a service bureau and wait for customers). In this case, the main task is to get people into the shop and make them interested⁴¹ in what you offer.

3 To attract customers, some shops organize regular sales at discount prices. This does not mean that the goods sold at a discount are of inferior quality. The idea is to woo customers to the shops promising cheaper goods and wait for them to buy goods at regular prices as they do their shopping. Sometimes shops run out of⁴² the discount goods. In this case, one can ask shop assistant to issue a rain-check⁴³.

4 To get a customer into the shop, Americans never stop short of⁴⁴ great spending. First and foremost the customer has to get to know new goods on the market. Free-of-charge distribution of goods serves the purpose. These are samples of new goods which the producer companies wanted the customers to get acquainted with. This is one type of advertising.

5 Another type is showing a product in action. Supposing you got a call from a company selling vacuum cleaners with a suggestion that you have a look at their new model. You agreed to see it and in the evening of the same day a woman comes to your place and cleans half the house. Of course, you like the vacuum cleaner.

6 Another way of advertising is distribution of gifts. From time to time you receive invitations to visit car salons, for example. Your time to get there and test drive a new car is compensated by a gift, such as a portable radio, a beauty set, a turner kit, etc.

7 Selling by catalogue is very popular. Every day you are mailed several catalogues. The most popular of them come in the form of colourful big booklets containing pictures of goods, their regular price, the price in the shop belonging to the firm, and the price of selling by mail. Big companies may also offer you credit on the goods they sell.

8 The art of selling is for the persistent. Without persistent sellers, America would not be what it is now.

9 Commercials, especially television ones, are very expensive and not all companies can afford them. Usually the sellers of similar goods pool their funds to buy one ad. Often producers pay for ads. Advertising expenditure in the US is comparable to the budgets of some countries. However, it is not for nothing that⁴⁵ society undertakes such spending. It helps move goods more quickly and efficiently. This means that the funds spent on manufacture of goods circulate more quickly, which, in turn, accelerates economic growth.

B. Give Russian equivalents to the following words and phrases:

a great deal of mastery, are engaged in promoting, to attract customers, sale, a discount price, to be of an inferior/superior quality, at a regular price, to promise, a sample, to serve the purpose, to offer, suggestion, a gift, portable radio, a set, a kit, to mail, persistent, expensive, cheap, ad, comparable, to accelerate.

C. Find in the text English equivalents to the following phrases:

точно так же, прежде всего, взглянуть на, время от времени, объединять средства, может позволить себе, их можно сравнить с, идти на такие расходы.

D. Find in the text phrases containing “to get” and memorize different meanings of the verb.

to get smth to get somewhere to get smb into smth to get/make smb do smth to get to know smth to get acquainted with I’ve got a car. I’ve got to do this right now.

получать/доставать/покупать что-либо добираться куда-либо заманить/вовлечь кого-либо в заставить кого-либо делать что-либо узнать о чем-либо познакомиться с У меня есть машина. Я должен сделать это прямо сейчас.

E. Find in the text phrasal verbs which mean: никогда не останавливаться перед, истощить запас, распродавать, привлекать/заинтересовать and use them in the sentences of your own.

F. Say whether the following statements are true, false or there is no information on the subject in the text.

1. There are a lot of ways to sell goods and services.

2. To attract manufacturers, some shops organize sales at discount prices.

3. Internet shopping is the most popular nowadays.

4. Advertising accelerates economic growth.

G. Say which paragraphs contain the information on:

1. How much Americans spend on advertising.

2. Different ways of product promotion and encouraging people to buy it.

3. What can help to succeed in selling.

TEXT 10 HOUSING, MORTGAGES⁴⁶