- •Part III text 1. History of economics
- •Text 2. Money
- •American money
- •English money.
- •Text 3. The functions of money
- •Text 4. The role of banks in theory
- •Text 5. Central bank
- •Text 6. Finance
- •Text 7. Recruitment
- •Finance Analyst
- •Text 8. Job specification
- •Text 9. People in organization
- •Insert the correct verb.
- •Text 10. Behaviour patterns
- •Text 11. Dismissal procedure
- •Text 12. The company structure The Company Organization
- •Text 13. Board of directors
- •Text 14. What you need to become a successful leader
- •In both these examples a modal verb is used to express mild obligation or advice. What do the following verbs express?
- •Text 15. How to motivate your employees
- •Text 16. Meetings
- •Part IV text 1. Advertising in early western history
- •Text 2. Advertising
- •Text 3. Advertising and promotion
- •Text 4. Major methods of advertising and promotion How to Write Ads?
- •What Should You Write in Your Ads?
- •Major Methods of Advertising
- •An Example of the Definitions
- •Text 5. Adventages and disadventages of different advertising medium
- •Newspaper Advertising
- •Some Advantages in Newspaper Advertising
- •Some Disadvantages with Newspaper Advertising
- •Magazine Advertising
- •Direct Mail
- •Specialty Advertising
- •Conclusion
- •Text 6. Public relations and advertising
- •The Advertising Pyramid: a Guide to Setting Objectives
- •Text 8. Controvercial advertising
- •Text 9. The right design is the shortest way to success
- •Text 10. Does advertising make us too materialistic?
- •Text 11. Commercials aimed at kids
- •Text 12. Consumer behaviour from the advertising perspective
- •1. Explain, in your own words, why advertising people must understand the complexity of human behaviour.
- •2. What three processes is consumer behaviour governed by?
- •3. Explain your understanding of perception, learning and motivation.
- •Text 13. Advertising as a business
- •If you want to use English in a natural way, you should note down and learn expressions like these.
- •Text 14. What does it take to become an ad manager?
- •Text 15. Advertising as a career in the usa
- •Рекомендуемая литература
English money.
In 2006 the official currency of the United Kingdom was still keeping the pound sterling but the possibility of joining the euro is being widely debated. The pound sterling is equal to one hundred pence.
English banknotes are issued by the Bank of England. As to coins they are minted also by this state bank.
There are banknotes of the following denominations:
£1 £20
£5 £50
£10 £100
On the face of English banknotes one can read the denomination given both in figures and in words. Then the inscription on the face of the banknote reads: I promise to pay the bearer on demand the sum of... And then there are two signatures. The first signature is that of the person authorized by the Government and the Bank of England. The second signature is that of the Chief Cashier.
The backs of English banknotes, like many other banknotes, feature portraits of different famous people.
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The one pound banknote, for example, features Isaac Newton (1642—1727), a well-known English scientist who made a few very important discoveries including gravitation law.
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The back of the five pound note portrays the Duke of Wellington (-1769—1852), a famous Irish general who defeated Napoleon at Waterloo, Belgium in 1815.
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On the back of the ten pound note one can see Florence Nightingale (1820—1910), founder of the nursing profession. She volunteered as a nurse to Turkey to take care of the wounded soldiers from Crimean War, war of England and France versus Russia.
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And the back of the twenty pound banknote features William Shakespeare (1564—1616), the greatest playwright of all time.
EXERCISES
Exercise 1. Underline the Predicates, read and translate the sentences:
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New coins are being minted in this country now.
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Where are these banknotes being printed?
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A new daughter company was being founded when he visited Newall Ltd. last year.
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Are these products being widely sold throughout the world?
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This product is being launched on the Russian market.
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A very good exhibition is being held in Novosibirsk
Exercise 2. Find the equivalents in the text:
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Что же касается монет, то они ...
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На лицевой стороне можно увидеть ...
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На лицевой стороне написано ...
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Первая подпись — это подпись лица, уполномоченного правительством.
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На оборотной стороне английских банкнот, как и у многих других банкнот,...
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На оборотной стороне изображен ....
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Банкноты достоинством один фунт ...
Exercise 3. Find the answers to the following questions in the text:
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What is the official currency of the UK?
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What is the smallest unit?
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How many pence are there in one pound?
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What banknotes and coins are in circulation in the UK now?
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Who issues banknotes and mints coins in the UK?
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What famous people are featured on the back of various English banknotes?
Exercise 4. Complete these sentences with the following words:
banknote, bearer, words, inscription, denomination, signature, Bank of England, Chief Cashier
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On the face of English banknotes one can read the ...
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The ... is given both in figures and in ...
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The ... on the face of the ... reads: I promise to pay the ... on demand fifty Pounds.
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The first ... is that of the person authorized by the Government and the ...
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The second signature is that of the ...
Exercise 5. Sum up what the text says about:
the UK currency
English coins
the backs of English banknotes
the faces of English banknotes
Exercise 6. Have a look at a banknote (coin) which is in circulation now in Russia and say a few words about:
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its denomination
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its issuer
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inscriptions, if any
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portraits, if any
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flags, if any
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other pictures
Exercise 7. Match the English words with their Russian equivalents.
1. monetary unit A. Международный валютный фонд
2. monetary agreement B. меняла
3. monetary policy C. денежные суммы, валюты, монетные системы
4. International Monetary Fund D. дешевые деньги, деньги с низкой покупательной способностью
5. cheap money E. валютный рынок, рынок краткосрочных операций
6. dear money F. почтовый денежный перевод
7. easy money G. денежно-кредитная политика
8. hot money H. копилка
9. ready money I. легкие деньги, деньги при избыточном предложении кредита
10. moneys J. ссудный процент
11. money in cash K. горячие деньги, большие массы краткосрочных капиталов
12. money market L. денежная единица
13. money rate M. дорогие деньги, деньги с высокой стоимостью займов
14. money-box N. наличные деньги
15. money-changer O. валютное соглашение
16. money-order P. деньги, которые могут быть выплачены сразу