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Уч.пос. Кузякин А.С., Попова Т.Г. Английский язык для управления цепями поставок

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becomes a common logistics practice.

 

5. The unit price of an RFID tag is now near to one eurocent.

T/F

6.Extensive use of RFID can help retailing companies lower their T/F labour costs as well as inventory losses.

7.According to Metro officials, RFID technology may reduce operating T/F costs and provide customers with more satisfactory shoplifting experience.

8.RFID tags in smart-shelf application identify the location of the T/F product.

9. Robots with installed PDAs restock the shelves when tagged items are T/F removed from them by customers.

10.Warehousing is the only sphere where RFID can be used T/F

effectively.

11.Some refrigerators can know the difference between valid T/F products and those with expired use-by date.

12.Many IT companies have started common projects with Metro T/F

at Neuss.

Ex. 3 Translate from Russian into English

1.Сигнал от новейшей «умной» радиометки информирует персонал об изменении уровня запасов

2.Metro имеет на сегодняшний день 25 оптовых баз, использующих технологию радио-идентификации

3.Компания начала применять радиометки на отдельных ящиках продукции

4.Радиометки еще не скоро станут реальной альтернативой штрих-кодам

5.Когда покупатели забирают помеченные продукты, в электронную систему управления запасами посылаются сигналы

Ex. 4 What do these numbers and dates refer to in the article?

a) March 200

e) €0.01

b) 25

f) 2003

c) 40 (x2)

g) 20

d) 2,300

 

Ex. 5 Match these words and phrases from the article (1-7) with their meanings (a-g).

1

smart

a) an advance warning

that something

is

going to

 

 

happen

 

 

 

2

pallets

b) controlled precisely,

through the use

of

computer

 

 

technology

 

 

 

 

 

130

 

 

 

3

applications

c) the date on which something can no longer be used

 

 

or is no longer safe

4

alert

d) all the people living in one home

5

PDA

e) flat wooden or metal surfaces for moving or storing

 

 

heavy goods

6

household

f) particular uses that something has

members

 

7

expiry date

g) short for ‘personal digital assistant’; a very small

 

 

computer for storing information, often with a touch screen

Ex. 6 Find words in the article that follow these nouns to make noun-noun partnerships.

1RFID

2inventory

3innovation

4shopping

5logistics/warehousing/retail

6technology

Ex. 7 Use word partnerships from Exercise 6 to complete these sentences.

1

R______ t________

has been around since the 1970s, but so far has been too

expensive to replace barcodes for all I______ о________ in retail.

2

One strong argument for using R______ t______ on pallets and cases is to

reduce i_______ l_______.

3

At their i_____ с________, Metro is working on new R______ a_______ that

will make their r______

o________ more effective and also improve customers'

s________ e_________.

 

Ex. 8 Decide which verb does not go with the nouns or noun phrases in bold.

1

replenish / restock / refill

merchandise

2

fall / reduce / lower

inventory costs / operating costs

3

test / experiment / try out

RFID applications

4

track / trace / follow

stock

5

collaborate with / work together

technology partners

with / act with

 

6

introduce / grow / develop

new RFID applications

7

attach / join / fix

RFID tags

8

carry out/ do/make

development work / research

Ex. 9 Find adjectives in the article which fit these meanings.

131

1high-tech and modern: s_____________

2traditional: c_______________

3final: u_______________

4single: i______________

5a number of: c__________

6workable: v_________

7very big: h__________

8new and original: i______________

Ex. 10 Use the prepositions in the box to complete these sentences.

at for in in of on out since to to with

1.Metro has been introducing RFID technology _______ stages _______ 2003.

2.RFID tags are now attached ____ pallets and also used ____ individual cases of products.

3.The price____ tags is still too high to make them a real alternative ____ bar codes.

4.

Metro is collaborating ____ IT technology partners to develop new

applications ___ logistics, warehousing and retail operations.

5.

Metro carries ____ most of its RFID development work ____its Innovation

Centre ____ Neuss.

Ex. 11 Listen to the dialogue “Describing Brisk and Slow Business” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Learn the dialogue by heart and dramatize it with another student in class.

Clint: Anya! Long time no see. Let me buy you a drink. I’m celebrating.Anya: Oh, yeah? What’s the good news?

Clint: My company has had a banner month. Since we launched our new line of software, we’re having trouble keeping up with demand. Every product is flying off the shelves.

Anya: Wow, that’s great news. Everybody I talk to is singing a different tune.

Foot traffic is down and business is slow – really slow.

Clint: That’s too bad. I thought that Yao’s company was doing brisk business. Six months ago, he was selling a line of cell phones that was all the rage, and customers were beating down his door to get one.

132

Anya: That was six months ago. It’s a different story now. Those cell phones are now considered passé, and he has inventory he can’t unload. You know how fickle the market is.

Clint: I’m sorry to hear that. How about you? How’s the travel business?

Anya: Why do you think I’m sitting here crying in my beer? Pull up a chair and I’ll tell you my sob story.

(From ESL Podcast 568)

Ex. 12 Questions for discussion

1. What are current and potential RFID applications in one of these sectors (or a sector of your choice):

manufacturing, e.g. tracking work in progress

retail, e.g. reducing stock-outs

distribution and logistics, e.g. reducing lost inventory?

2.What are the benefits and limitations of barcode and RFID technology for logistics, warehousing and retail operations?

3.How could RFID help ‘Montomar’ company in the following case?

Montomar produces flash memory cards and drives for electronics retailers. Its warehouse operators need to be able track shipments to their main customer's two distribution centres more efficiently. Orders from this customer fluctuate, but they need to be able to handle up to a 100 orders a day, with shipments of up to 250,000 items. Merchandise is taking too long to leave the warehouse-the target is two to four days. Mistakes also happen during the boxing and loading of orders onto pallets.

Unit 16 Reducing a company’s carbon footprint

How Jaguar Land Rover reduced its carbon footprint

by Rod Newing

In 2003, Jaguar Land Rover did not know the carbon footprint of its supply chain. Now it has been measured, reduction targets have been set, measures are being taken, and the results are being monitored.

133

‘Our total supply-chain carbon footprint in January 2008 was 186,076 tonnes a year,’ says Kevin Wall, the company’s Material, Planning and Logistics Director. ‘We are on target to reduce this by more than 2,000 tonnes year on year and we have a 10-year plan to eliminate 90m road miles.’

Jaguar Cars is one of the world’s premier makers of luxury cars, and Land Rover’s four-wheel drive vehicles are world famous. Together, the two companies, which were acquired by Tata Motors from Ford Motor in 2008, manufacture 290,000 vehicles a year in the UK.

In 2003, Jaguar Land Rover set up an integrated Europe-wide supply chain to collect components from 380 suppliers based in me UK and Europe. The aim was to maximise the full capacity of a trailer by consolidating five or six suppliers in a similar geographical area. This has reduced average road miles per week from 59,280 to 30,780, a 52-per-cent saving.

Although created to reduce costs, it has also eliminated CO2 emissions of 1,772 tonnes a year. The third-party logistics contract has just been rebid, and nextgeneration truck engines were specified, to reduce emissions and improve economy by 10-12 percent.

‘Ten years ago, our supplier base was mainly in the UK, but now it is truly global,’ says Mr Wall. ‘You can’t look at the purchase price any more, you have to look at the total landed cost, including freight, packaging, customs and the cost of returning any unique containers. It is difficult to calculate, but we have used this basis for several years, and it takes into account both the financial and environmental implications of global sourcing.’

The company has been trying to switch vehicle delivery from road to trains. Finished vehicles for the US, Australia and Japan go to Southampton by rail. This has eliminated 777,925 road miles a year, equating to 1,188 tonnes of CO2.

From Southampton, vehicles are transported by Wallenius Wilhelmsen ships. In partnership, the two organisations have optimised fleet utilisation, streamlined routes and run vessels - where possible - at more economical speeds. Most significantly, instead of normal bunker fuel, the company pays extra for the ships to use lowsulphur fuel, which contains 1.3 percent of the mineral, compared with an International Maritime Organisation target of 4.5 percent. Between 2001 and 2007, this low-sulphur fuel saved 98,500 tonnes of sulphur dioxide emissions, a reduction of 43 per cent, and has cut CO2 emissions by 17 per cent.

Future projects include reviewing vessel steaming speeds. A two-knot reduction saves 244kg of CO2 per transported unit, 21 per cent less than present.

134

JLR is also exploring Wallenius Wilhelmsen’s Orcelle project for a lightweight, environmentally sound ship that can carry 10,000 cars. Using solar, wind and wave power, it does not release any emissions into the atmosphere or the ocean.

Ex. 1 Translate the article above using the vocabulary and comments

Vocabulary

 

 

 

 

 

Comments

carbon

footprint

-

"углеродный

carbon footprint n. a measurement of the

след" (выброс диоксида углерода в

amount of carbon dioxide (CO2) that a

атмосферу,

 

связанный

с

company’s activities produce

деятельностью

 

отдельного

 

человека

 

или

 

организации:

 

например, в результате поездки на

 

автомобиле, полёта на самолёте,

 

производства товаров)

 

 

 

to measure – измерять

 

 

 

to take measures – принимать меры

 

measures n. pl. official action, taken to deal

 

 

 

 

 

 

 

with a particular problem

to set reduction targets – поставить

 

цели снижения

 

 

 

 

 

to monitor results – отслеживать

 

результаты

 

 

 

 

 

 

company’s Material, Planning and

 

Logistics Director – директор по

 

управлению

материальной базой,

 

планированием

и

логистикой

в

 

компании

 

 

 

 

 

 

to be on target – стремиться к цели

 

 

year on year (YOY) – в годовом

 

исчислении, годично

 

 

 

 

to eliminate

90m

road

miles

eliminate v. to get rid of something

сократить 90 млн миль дорожного

unnecessary or unwanted

пробега

 

 

 

 

 

 

road miles n. the distance travelled by trucks

 

 

 

 

 

 

 

when making deliveries

premier

maker

 

главный

 

изготовитель

 

 

 

 

 

 

luxury car – машина класса «люкс»

 

four-wheel

drive

vehicle

 

внедорожник,

полноприводный

 

автомобиль

 

 

 

 

 

 

to acquire – приобрести

 

 

 

 

 

 

 

 

 

 

135

to set up – организовать

 

 

 

integrated Europe-wide supply chain

 

объединенная

общеевропейская

 

цепь поставок

 

 

 

 

 

 

to maximize – наиболее эффективно

 

использовать

 

 

 

 

 

 

full capacity of a trailer – полная

 

грузовместимость трейлера

 

 

to

consolidate

suppliers

 

объединить поставщиков

 

 

 

similar

geographical

area

 

географически близкие местности

 

average road

miles

средний

 

пробег в милях

 

 

 

 

 

 

52-per-cent saving – экономия в

 

52%

 

 

 

 

 

 

 

to

eliminate

CO2

emissions –

 

исключить выбросы

углекислого

 

газа

 

 

 

 

 

 

 

to rebid a third party contract –

 

перезаключить

 

контракт

 

результате

 

торгов)

 

c

 

посреднической фирмой

 

 

 

next-generation truck engine –

 

двигатель

грузовика

следующего

 

поколения

 

(более

 

высокого

 

экологического класса)

 

 

 

to specify – точно определить

 

specify v. to state something, giving exact

 

 

 

 

 

 

 

 

measurements, instructions etc.

purchase price – цена покупки

 

purchase price n. the price it costs to buy

 

 

 

 

 

 

 

 

something

total landed costs – полная

total landed cost n. the full cost of

стоимость

разгруженного

и

transporting goods, including all taxes and

растаможенного товара

 

 

transport costs

freight cost – стоимость фрахта

 

 

customs

costs

 

расходы

на

customs n. the place at an airport or port

таможенное оформление

 

 

through which people and goods arriving in a

 

 

 

 

 

 

 

 

country must pass and where any tax owed

 

 

 

 

 

 

 

 

must be paid

to return unique containers –

 

возвращать

 

 

уникальные

 

контейнеры

 

 

 

 

 

 

 

 

 

 

 

 

 

 

136

to take into account – принимать в

 

расчет

 

 

 

 

 

financial implications – расходы

 

 

environmental

implications

environmental adj. concerning or affecting

последствия для природы

 

the air, land or water on earth

to switch from … to…

 

переключиться с … на…

 

 

road

vehicle

 

delivery

 

автотранспортная доставка

 

 

train delivery – доставка ж/д

 

транспортом

 

 

 

 

finished vehicle – готовое (и

 

заправленное) ТС

 

 

 

to equate to – приравниваться

 

 

partnership – сотрудничество

 

 

to optimize fleet utilization –

fleet n. a group of vehicles, planes or ships,

оптимизировать

 

использование

owned by one company

(торгового) флота

 

 

fleet utilization n. the effective use of

 

 

 

 

 

company’s fleet of trucks, planes or ships

to streamline routes – выверить

streamline v. to make something such as a

маршруты

 

 

 

business or organization work more simply

 

 

 

 

 

and effectively

to run vessel at economical speed –

 

вести

судно

на

экономичной

 

скорости

 

 

 

 

bunker fuel – бункерное топливо,

bunker fuel n. the type of fuel oil used to

флотский мазут, котельное топливо

power a ship

для судов

 

 

 

 

to pay extra for – доплачивать за

 

 

low-sulphur fuel – топливо с низким

low-sulphur fuel n. fuel that contains low

содержанием серы

 

 

level of sulphur, which is less harmful to the

 

 

 

 

 

environment

International Maritime Organisation

 

(IMO) –

Международная морская

 

организация (ММО)(создавалась

 

как специализированный отдел при

 

ООН в 1948г.; способствует

 

сотрудничеству

по

техническим

 

вопросам, а также по вопросам

 

торгового пароходства, повышения

 

безопасности морского транспорта

 

и предотвращения

загрязнения

 

 

 

 

 

 

137

морской среды)

 

 

 

 

 

 

IMO target – стандарт ИМО

 

 

 

 

sulphur dioxide – двуокись серы,

 

 

SO2

 

 

 

 

 

 

 

to cut by – сократить на

 

 

 

 

 

to review – пересмотреть

 

 

 

review v. to examine and consider a process

 

 

 

 

 

 

 

carefully to see if it can be improved

 

steaming

speed –

режим

малого

steaming speed n. the speed at which a ship

хода

 

 

 

 

 

travels

 

knot – мор. узел

(единица

 

 

скорости,

используемая

в

 

 

навигации = 1,87 км в час)

 

 

 

 

 

per

transported

unit

на

 

 

транспортируемую единицу (ТС)

 

 

 

JLR (Jaguar Land Rover ) –

 

 

объединеная компания «Ягуар-

 

 

Ленд Ровер»

 

 

 

 

 

 

lightweight – легковесный

 

 

 

 

 

environmentally

sound

 

 

 

экологически приемлемый

 

 

 

 

solar power – солнечная энергия

 

 

 

wind power – сила ветра

 

 

 

 

 

wave power – энергия волны

 

 

 

 

to release emissions into atmosphere

 

 

– выделять в атмосферу токсичные

 

 

газы

 

 

 

 

 

 

 

 

Ex. 2 Which of the following statements are true and which are false?

 

 

1. It is impossible to measure the total carbon footprint of such a huge

T/F

international company as Jaguar Land Rover (JLR).

 

 

2. A yearly 2000-tonne

reduction of carbon emissions is hardly feasible for

T/F

a company like JLR.

 

 

 

 

 

 

 

3. Jaguar Cars and Land Rover company are still assets of Ford Motors.

T/F

4.More than 300 British and European companies provide spare parts for T/F

JLR.

5.Carriage capacity of a trailer could be considerably increased by T/F gathering together consignments from 5-6 component manufacturers.

6.52% average road mile saving could be achieved just by maximizing T/F trailer carriage capacity.

7.JLR still employs its own logistics department for managing a Europe- T/F wide supply chain.

138

8.Total landed cost is the same as CIF-cost (cost, insurance, freight), and T/F both take no account of environmental implications of global sourcing.

9.US-bound finished vehicles from JLR still have to run on their own T/F wheels from the assembly plant to the port in Southampton.

10. The transporting routes from Southampton to the US and T/F Australia need not to be changed.

11.International Maritime Organisation allowed in 2007 for bunker T/F fuel to contain less than 1,5% of sulphur.

12.Changing steaming speeds of vessels does not influence cost- T/F effectiveness of transportation and has nothing to do with ecology.

Ex. 3 Translate from Russian into English

1.Нашей целью является сокращение углеродного следа на 2000 тон в годовом исчислении.

2.Объединенная компания JLR производит машины класса «люкс» и всемирно известные внедорожники.

3.Нас интересует сейчас не столько цена покупки комплектующих, сколько полная стоимость разгруженного и растаможенного товара с учетом экологических последствий.

4.Две организации оптимизировали использование флота, доработали маршруты, и договорились об использовании наиболее экономных скоростей.

5.Сокращение скорости хода на 2 узла приводит к исключению выброса 244 кг углекислого газа в пересчете на перевозимую единицу.

Ex. 4 Find words and phrases in the article which match these meanings.

1 are likely to reach the result they are aiming for: a__ ___ ____ _________

2planned and implemented a new system: s____ ___

3explained in an exact and detailed way: s_____________

4possible results of a plan or an action: i______________

5improved to make simpler or more efficient: s_____________

6examining something to decide if changes need to be made: r____________

7weighing very little: l_______________

8good for the environment: e_____________ _______

Ex. 5 Use words and phrases from Exercise 4 in the correct form to complete these sentences.

1.A few years ago, JLR ______ _______ an integrated Europe-wide supply

chain.

2.Global sourcing has financial and environmental __________ which were not considered when the process first started.

139