Уч.пос. Кузякин А.С., Попова Т.Г. Английский язык для управления цепями поставок
.pdfbecomes a common logistics practice. |
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5. The unit price of an RFID tag is now near to one eurocent. |
T/F |
6.Extensive use of RFID can help retailing companies lower their T/F labour costs as well as inventory losses.
7.According to Metro officials, RFID technology may reduce operating T/F costs and provide customers with more satisfactory shoplifting experience.
8.RFID tags in smart-shelf application identify the location of the T/F product.
9. Robots with installed PDAs restock the shelves when tagged items are T/F removed from them by customers.
10.Warehousing is the only sphere where RFID can be used T/F
effectively.
11.Some refrigerators can know the difference between valid T/F products and those with expired use-by date.
12.Many IT companies have started common projects with Metro T/F
at Neuss.
Ex. 3 Translate from Russian into English
1.Сигнал от новейшей «умной» радиометки информирует персонал об изменении уровня запасов
2.Metro имеет на сегодняшний день 25 оптовых баз, использующих технологию радио-идентификации
3.Компания начала применять радиометки на отдельных ящиках продукции
4.Радиометки еще не скоро станут реальной альтернативой штрих-кодам
5.Когда покупатели забирают помеченные продукты, в электронную систему управления запасами посылаются сигналы
Ex. 4 What do these numbers and dates refer to in the article?
a) March 200 |
e) €0.01 |
b) 25 |
f) 2003 |
c) 40 (x2) |
g) 20 |
d) 2,300 |
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Ex. 5 Match these words and phrases from the article (1-7) with their meanings (a-g).
1 |
smart |
a) an advance warning |
that something |
is |
going to |
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happen |
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pallets |
b) controlled precisely, |
through the use |
of |
computer |
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technology |
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3 |
applications |
c) the date on which something can no longer be used |
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or is no longer safe |
4 |
alert |
d) all the people living in one home |
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PDA |
e) flat wooden or metal surfaces for moving or storing |
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heavy goods |
6 |
household |
f) particular uses that something has |
members |
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expiry date |
g) short for ‘personal digital assistant’; a very small |
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computer for storing information, often with a touch screen |
Ex. 6 Find words in the article that follow these nouns to make noun-noun partnerships.
1RFID
2inventory
3innovation
4shopping
5logistics/warehousing/retail
6technology
Ex. 7 Use word partnerships from Exercise 6 to complete these sentences.
1 |
R______ t________ |
has been around since the 1970s, but so far has been too |
expensive to replace barcodes for all I______ о________ in retail. |
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2 |
One strong argument for using R______ t______ on pallets and cases is to |
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reduce i_______ l_______. |
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3 |
At their i_____ с________, Metro is working on new R______ a_______ that |
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will make their r______ |
o________ more effective and also improve customers' |
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s________ e_________. |
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Ex. 8 Decide which verb does not go with the nouns or noun phrases in bold.
1 |
replenish / restock / refill |
merchandise |
2 |
fall / reduce / lower |
inventory costs / operating costs |
3 |
test / experiment / try out |
RFID applications |
4 |
track / trace / follow |
stock |
5 |
collaborate with / work together |
technology partners |
with / act with |
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6 |
introduce / grow / develop |
new RFID applications |
7 |
attach / join / fix |
RFID tags |
8 |
carry out/ do/make |
development work / research |
Ex. 9 Find adjectives in the article which fit these meanings.
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1high-tech and modern: s_____________
2traditional: c_______________
3final: u_______________
4single: i______________
5a number of: c__________
6workable: v_________
7very big: h__________
8new and original: i______________
Ex. 10 Use the prepositions in the box to complete these sentences.
at for in in of on out since to to with
1.Metro has been introducing RFID technology _______ stages _______ 2003.
2.RFID tags are now attached ____ pallets and also used ____ individual cases of products.
3.The price____ tags is still too high to make them a real alternative ____ bar codes.
4. |
Metro is collaborating ____ IT technology partners to develop new |
applications ___ logistics, warehousing and retail operations. |
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5. |
Metro carries ____ most of its RFID development work ____its Innovation |
Centre ____ Neuss.
Ex. 11 Listen to the dialogue “Describing Brisk and Slow Business” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Learn the dialogue by heart and dramatize it with another student in class.
Clint: Anya! Long time no see. Let me buy you a drink. I’m celebrating.Anya: Oh, yeah? What’s the good news?
Clint: My company has had a banner month. Since we launched our new line of software, we’re having trouble keeping up with demand. Every product is flying off the shelves.
Anya: Wow, that’s great news. Everybody I talk to is singing a different tune.
Foot traffic is down and business is slow – really slow.
Clint: That’s too bad. I thought that Yao’s company was doing brisk business. Six months ago, he was selling a line of cell phones that was all the rage, and customers were beating down his door to get one.
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Anya: That was six months ago. It’s a different story now. Those cell phones are now considered passé, and he has inventory he can’t unload. You know how fickle the market is.
Clint: I’m sorry to hear that. How about you? How’s the travel business?
Anya: Why do you think I’m sitting here crying in my beer? Pull up a chair and I’ll tell you my sob story.
(From ESL Podcast 568)
Ex. 12 Questions for discussion
1. What are current and potential RFID applications in one of these sectors (or a sector of your choice):
manufacturing, e.g. tracking work in progress
retail, e.g. reducing stock-outs
distribution and logistics, e.g. reducing lost inventory?
2.What are the benefits and limitations of barcode and RFID technology for logistics, warehousing and retail operations?
3.How could RFID help ‘Montomar’ company in the following case?
Montomar produces flash memory cards and drives for electronics retailers. Its warehouse operators need to be able track shipments to their main customer's two distribution centres more efficiently. Orders from this customer fluctuate, but they need to be able to handle up to a 100 orders a day, with shipments of up to 250,000 items. Merchandise is taking too long to leave the warehouse-the target is two to four days. Mistakes also happen during the boxing and loading of orders onto pallets.
Unit 16 Reducing a company’s carbon footprint
How Jaguar Land Rover reduced its carbon footprint
by Rod Newing
In 2003, Jaguar Land Rover did not know the carbon footprint of its supply chain. Now it has been measured, reduction targets have been set, measures are being taken, and the results are being monitored.
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‘Our total supply-chain carbon footprint in January 2008 was 186,076 tonnes a year,’ says Kevin Wall, the company’s Material, Planning and Logistics Director. ‘We are on target to reduce this by more than 2,000 tonnes year on year and we have a 10-year plan to eliminate 90m road miles.’
Jaguar Cars is one of the world’s premier makers of luxury cars, and Land Rover’s four-wheel drive vehicles are world famous. Together, the two companies, which were acquired by Tata Motors from Ford Motor in 2008, manufacture 290,000 vehicles a year in the UK.
In 2003, Jaguar Land Rover set up an integrated Europe-wide supply chain to collect components from 380 suppliers based in me UK and Europe. The aim was to maximise the full capacity of a trailer by consolidating five or six suppliers in a similar geographical area. This has reduced average road miles per week from 59,280 to 30,780, a 52-per-cent saving.
Although created to reduce costs, it has also eliminated CO2 emissions of 1,772 tonnes a year. The third-party logistics contract has just been rebid, and nextgeneration truck engines were specified, to reduce emissions and improve economy by 10-12 percent.
‘Ten years ago, our supplier base was mainly in the UK, but now it is truly global,’ says Mr Wall. ‘You can’t look at the purchase price any more, you have to look at the total landed cost, including freight, packaging, customs and the cost of returning any unique containers. It is difficult to calculate, but we have used this basis for several years, and it takes into account both the financial and environmental implications of global sourcing.’
The company has been trying to switch vehicle delivery from road to trains. Finished vehicles for the US, Australia and Japan go to Southampton by rail. This has eliminated 777,925 road miles a year, equating to 1,188 tonnes of CO2.
From Southampton, vehicles are transported by Wallenius Wilhelmsen ships. In partnership, the two organisations have optimised fleet utilisation, streamlined routes and run vessels - where possible - at more economical speeds. Most significantly, instead of normal bunker fuel, the company pays extra for the ships to use lowsulphur fuel, which contains 1.3 percent of the mineral, compared with an International Maritime Organisation target of 4.5 percent. Between 2001 and 2007, this low-sulphur fuel saved 98,500 tonnes of sulphur dioxide emissions, a reduction of 43 per cent, and has cut CO2 emissions by 17 per cent.
Future projects include reviewing vessel steaming speeds. A two-knot reduction saves 244kg of CO2 per transported unit, 21 per cent less than present.
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JLR is also exploring Wallenius Wilhelmsen’s Orcelle project for a lightweight, environmentally sound ship that can carry 10,000 cars. Using solar, wind and wave power, it does not release any emissions into the atmosphere or the ocean.
Ex. 1 Translate the article above using the vocabulary and comments
Vocabulary |
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Comments |
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carbon |
footprint |
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"углеродный |
carbon footprint n. a measurement of the |
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след" (выброс диоксида углерода в |
amount of carbon dioxide (CO2) that a |
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атмосферу, |
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связанный |
с |
company’s activities produce |
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деятельностью |
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отдельного |
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человека |
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или |
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организации: |
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например, в результате поездки на |
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автомобиле, полёта на самолёте, |
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производства товаров) |
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to measure – измерять |
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to take measures – принимать меры |
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measures n. pl. official action, taken to deal |
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with a particular problem |
to set reduction targets – поставить |
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цели снижения |
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to monitor results – отслеживать |
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результаты |
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company’s Material, Planning and |
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Logistics Director – директор по |
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управлению |
материальной базой, |
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планированием |
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логистикой |
в |
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компании |
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to be on target – стремиться к цели |
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year on year (YOY) – в годовом |
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исчислении, годично |
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to eliminate |
90m |
road |
miles |
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eliminate v. to get rid of something |
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сократить 90 млн миль дорожного |
unnecessary or unwanted |
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пробега |
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road miles n. the distance travelled by trucks |
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when making deliveries |
premier |
maker |
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главный |
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изготовитель |
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luxury car – машина класса «люкс» |
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four-wheel |
drive |
vehicle |
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внедорожник, |
полноприводный |
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автомобиль |
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to acquire – приобрести |
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to set up – организовать |
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integrated Europe-wide supply chain |
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объединенная |
общеевропейская |
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цепь поставок |
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to maximize – наиболее эффективно |
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использовать |
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full capacity of a trailer – полная |
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грузовместимость трейлера |
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to |
consolidate |
suppliers |
– |
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объединить поставщиков |
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similar |
geographical |
area |
– |
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географически близкие местности |
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average road |
miles |
– |
средний |
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пробег в милях |
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52-per-cent saving – экономия в |
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52% |
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to |
eliminate |
CO2 |
emissions – |
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исключить выбросы |
углекислого |
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газа |
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to rebid a third party contract – |
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перезаключить |
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контракт |
(в |
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результате |
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торгов) |
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c |
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посреднической фирмой |
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next-generation truck engine – |
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двигатель |
грузовика |
следующего |
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поколения |
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высокого |
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экологического класса) |
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to specify – точно определить |
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specify v. to state something, giving exact |
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measurements, instructions etc. |
purchase price – цена покупки |
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purchase price n. the price it costs to buy |
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something |
total landed costs – полная |
total landed cost n. the full cost of |
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стоимость |
разгруженного |
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transporting goods, including all taxes and |
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растаможенного товара |
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transport costs |
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freight cost – стоимость фрахта |
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customs |
costs |
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расходы |
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customs n. the place at an airport or port |
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таможенное оформление |
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through which people and goods arriving in a |
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country must pass and where any tax owed |
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must be paid |
to return unique containers – |
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возвращать |
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уникальные |
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контейнеры |
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to take into account – принимать в |
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расчет |
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financial implications – расходы |
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environmental |
implications |
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environmental adj. concerning or affecting |
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последствия для природы |
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the air, land or water on earth |
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to switch from … to… |
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переключиться с … на… |
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road |
vehicle |
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delivery |
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автотранспортная доставка |
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train delivery – доставка ж/д |
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транспортом |
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finished vehicle – готовое (и |
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заправленное) ТС |
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to equate to – приравниваться |
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partnership – сотрудничество |
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to optimize fleet utilization – |
fleet n. a group of vehicles, planes or ships, |
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оптимизировать |
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использование |
owned by one company |
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(торгового) флота |
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fleet utilization n. the effective use of |
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company’s fleet of trucks, planes or ships |
to streamline routes – выверить |
streamline v. to make something such as a |
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маршруты |
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business or organization work more simply |
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and effectively |
to run vessel at economical speed – |
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вести |
судно |
на |
экономичной |
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скорости |
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bunker fuel – бункерное топливо, |
bunker fuel n. the type of fuel oil used to |
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флотский мазут, котельное топливо |
power a ship |
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для судов |
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to pay extra for – доплачивать за |
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low-sulphur fuel – топливо с низким |
low-sulphur fuel n. fuel that contains low |
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содержанием серы |
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level of sulphur, which is less harmful to the |
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environment |
International Maritime Organisation |
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(IMO) – |
Международная морская |
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организация (ММО)(создавалась |
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как специализированный отдел при |
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ООН в 1948г.; способствует |
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сотрудничеству |
по |
техническим |
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вопросам, а также по вопросам |
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торгового пароходства, повышения |
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безопасности морского транспорта |
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и предотвращения |
загрязнения |
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морской среды) |
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IMO target – стандарт ИМО |
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sulphur dioxide – двуокись серы, |
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SO2 |
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to cut by – сократить на |
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to review – пересмотреть |
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review v. to examine and consider a process |
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carefully to see if it can be improved |
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steaming |
speed – |
режим |
малого |
steaming speed n. the speed at which a ship |
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хода |
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travels |
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knot – мор. узел |
(единица |
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скорости, |
используемая |
в |
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навигации = 1,87 км в час) |
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per |
transported |
unit |
– |
на |
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транспортируемую единицу (ТС) |
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JLR (Jaguar Land Rover ) – |
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объединеная компания «Ягуар- |
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Ленд Ровер» |
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lightweight – легковесный |
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environmentally |
sound |
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– |
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экологически приемлемый |
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solar power – солнечная энергия |
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wind power – сила ветра |
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wave power – энергия волны |
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to release emissions into atmosphere |
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– выделять в атмосферу токсичные |
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газы |
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Ex. 2 Which of the following statements are true and which are false? |
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1. It is impossible to measure the total carbon footprint of such a huge |
T/F |
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international company as Jaguar Land Rover (JLR). |
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2. A yearly 2000-tonne |
reduction of carbon emissions is hardly feasible for |
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a company like JLR. |
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3. Jaguar Cars and Land Rover company are still assets of Ford Motors. |
T/F |
4.More than 300 British and European companies provide spare parts for T/F
JLR.
5.Carriage capacity of a trailer could be considerably increased by T/F gathering together consignments from 5-6 component manufacturers.
6.52% average road mile saving could be achieved just by maximizing T/F trailer carriage capacity.
7.JLR still employs its own logistics department for managing a Europe- T/F wide supply chain.
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8.Total landed cost is the same as CIF-cost (cost, insurance, freight), and T/F both take no account of environmental implications of global sourcing.
9.US-bound finished vehicles from JLR still have to run on their own T/F wheels from the assembly plant to the port in Southampton.
10. The transporting routes from Southampton to the US and T/F Australia need not to be changed.
11.International Maritime Organisation allowed in 2007 for bunker T/F fuel to contain less than 1,5% of sulphur.
12.Changing steaming speeds of vessels does not influence cost- T/F effectiveness of transportation and has nothing to do with ecology.
Ex. 3 Translate from Russian into English
1.Нашей целью является сокращение углеродного следа на 2000 тон в годовом исчислении.
2.Объединенная компания JLR производит машины класса «люкс» и всемирно известные внедорожники.
3.Нас интересует сейчас не столько цена покупки комплектующих, сколько полная стоимость разгруженного и растаможенного товара с учетом экологических последствий.
4.Две организации оптимизировали использование флота, доработали маршруты, и договорились об использовании наиболее экономных скоростей.
5.Сокращение скорости хода на 2 узла приводит к исключению выброса 244 кг углекислого газа в пересчете на перевозимую единицу.
Ex. 4 Find words and phrases in the article which match these meanings.
1 are likely to reach the result they are aiming for: a__ ___ ____ _________
2planned and implemented a new system: s____ ___
3explained in an exact and detailed way: s_____________
4possible results of a plan or an action: i______________
5improved to make simpler or more efficient: s_____________
6examining something to decide if changes need to be made: r____________
7weighing very little: l_______________
8good for the environment: e_____________ _______
Ex. 5 Use words and phrases from Exercise 4 in the correct form to complete these sentences.
1.A few years ago, JLR ______ _______ an integrated Europe-wide supply
chain.
2.Global sourcing has financial and environmental __________ which were not considered when the process first started.
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