- •Е.В. Дводненко
- •Table of Contents
- •Введение
- •Section I. English for telephoning Useful vocabulary for successful telephoning in English
- •Text I. Business Telephoning Etiquette
- •The Business Etiquette of Transferring a Call
- •Appropriate greetings and endings
- •Gathering information
- •Listening skills
- •Suggesting and verifying a course of action
- •Taking notes
- •Dealing with difficult callers
- •Things to avoid when on the phone
- •Practice: Connecting
- •Messages
- •Wrong number
- •Appointments
- •Ordering
- •Text II. Business Telephoning Language
- •Practice:
- •Section II. English for meetings Useful vocabulary for successful meetings in English
- •Text I. Business Meetings Organization
- •Practice: agenda setting
- •Interruptions
- •Agreeing and disagreeing
- •Any other business (aob)
- •Text II. Business Meetings Language Etiquette
- •Practice:
- •Section III. English for negotiations Useful vocabulary for successful negotiations in English
- •Text I. The Art of Negotiations
- •Practice tricky conversations
- •Resolving difficulties
- •Asking for a pay rise
- •Difficult clients
- •Text II. Giving your personal viewpoint
- •Practice:
- •Section IV. English for presentations Useful vocabulary for successful presentations in English
- •Text I. Business Presentations & Public Speaking
- •Practice: Opening
- •Questions
- •Section V. English for business correspondence Useful vocabulary for writing business letters
- •Text I. Business Letter Etiquette
- •Practice
- •Text II. Notes on business correspondence Business Letter Contents
- •1St Check: Look at the text as a whole
- •2Nd Check: Check your text for detail
- •Marlene Leach
- •Layout of Envelopes
- •Practice
- •4. Match the beginnings and endings below and identify which letter a) is a letter of complaint, b) offers an apology, c) is an application for a job.
- •Text III. 20 Tips of Business Writing
- •Text IV. Resumes and Covering Letters
- •Summary
- •11 Tips of Success
- •Additional reading cross cultural business communication
- •Text I. What is Culture?
- •Text III. International Business Etiquette
- •Text IV. Intercultural Communication Tips
- •Text V. Cross Cultural Marketing Blunders
- •Text VI. More Results of Poor Cross Cultural Awareness
- •Text VII. Stereotypes: An Intercultural No-No
- •Involve
- •Text VIII. Business Meeting Etiquette
- •Informal Meetings
- •Text IX. Cross cultural negotiation
- •Text X. Techniques for Resolving Cross-Cultural Disputes
- •Techniques:
- •Text XI. The Business Lunch and Cultural Differences
- •Text XII. Business Card Etiquette
- •Text XIII. Cross Cultural Gift Giving Etiquette
- •Text XIV. Cross Cultural Presentations
- •Text XV. Intercultural Factors When Making International Presentations
- •Text XVI. Cross Cultural Advertising
- •Text XVII. Hurdles to Cross Cultural Business Communication
- •Text XVIII. Cultural Communication across Languages
- •Text XIX. Ten Strategies for Success Abroad
- •Text XX. Cultural Sensitivity in Business
- •Список литературы Основная
- •Дополнительная
- •Интернет-ресурсы
Summary
11 Tips of Success
tip 1: Use design that attracts attention
Employers don't have time to read through each of your job descriptions to see if you have the skills they need. The design of your CV must do it for them.
tip 2: Match your headings to the job
Use a job title and skill headings that match the job you want. If you use unrelated job titles or skills, employers will automatically think that you are not right for the job in question.
tip 3: Write convincing content
Good design will get an employer's attention. But after that, you must concentrate on the content of your CV, the actual descriptions of your skills and abilities.
tip 4: Use "power words"
To control the image that an employer has of you, use power words that match the position you want. If, for example, you are applying for a financial post, you should use as many financial skills power words as possible.
tip 5: Use 0123456789
People react to numbers! Numbers are dynamic and powerful. They create vivid images in our minds. General statements are easy to ignore. Be specific and use numbers when describing your duties and achievements. Don't talk about "managing a major turnover". Talk about "managing a $27,000,000 turnover".
tip 6: Put important information first
List important information at the beginning of your job description. Put statements in your CV in order of importance, impressiveness and relevance to the job you want. A powerful statement with numbers and power words influences every statement that follows.
tip 7: Find key words from the job description
Let an employer do your work for you! Employers spend much time and money writing job advertisements and descriptions that contain key words for the position offered. Read these descriptions carefully to find the key words. Then use the same key words in your CV and cover letter.
tip 8: Sell benefits, not skills
Holiday companies do not sell holidays. They sell relaxation, adventure, sun, sea and sand (the benefits of a holiday)! You should not sell your skills (many other people have the same skills). You should sell the benefits of your skills. When you write your skills and past duties, be careful to explain their benefits to the employer.
tip 9: Create the right image for the salary
Use language that creates the right image for the level of job and salary you want. Position yourself at the appropriate level. The language you use will immediately influence an employer's perception of you.
tip 10: Target the job
You will have more success if you adjust your CV and cover letter for the specific skills an employer is seeking. This means that you would write one CV for one particular job and a different, modified, CV for another job. You "re-package" yourself. In that way, an employer will see immediately that you correspond to the job description. It is not dishonest to "re-package" yourself. You are simply presenting yourself and your skills in the best light for a particular employer.
tip 11: Solve your employer's (hidden) needs
Your CV and cover letter should show how you can solve the employer's problems and needs. And in addition to the skills or needs shown in a job advertisement, an employer may have other needs. You should identify these additional needs and show how you can satisfy them too. But concentrate first on the needs listed in the job description.
Business Correspondence Quizzes and Tests:
a) Business Letter Self-Assessment Test (Are the following statements true or false)?
1. With block format, all new paragraphs are indented.
2. In business letters a salutation is generally followed by a comma or a colon.
3. Business letters should be simple and easy to read.
4. It is advisable to wait a day between writing and sending an important letter.
5. The date on a business letter should appear after the salutation.
6. An "Enclosure" note should appear below the typed name of the sender at the end of the letter.
7. The first paragraph of a business letter should be comprised entirely of "small talk".
8. Contact information generally appears in the closing paragraph of the letter.
9. Identifying the audience is one of the first steps in planning a business letter.
10. It is considered standard formatting to include the recipient's address before the salutation in a business letter.
Test 2: your resume and covering letter (Choose the most appropriate answer for each question)
1. On your letter of application, your name should appear:
at the top, on the right
at the bottom
at the top and at the bottom
2. If you start your covering letter 'Dear Mr Lincoln', you could end it:
Yours faithully
Sincerely
Best wishes
3. The abbreviation for 'Doctor' is:
Doc.
Doc
Dr
4. What date is represented by '04/11/58'?
4 November 1958
11 April 1958
don't know
5. In your covering letter and CV/resume it is best to use:
active verbs
passive verbs
doesn't matter
6. How many pages should a CV/resume usually be?
as many as necessary to include all the details of your life history
1 or 2
at least 3
7. What is the standard paper size in the USA?
Letter (8 1/2 x 11 inches)
A4 (210 x 297 millimetres)
Executive (7 1/4 x 10 1/2 inches)
8. The principal objective of your CV/resume is to:
get you the best possible job
demonstrate your literacy skills
get you an interview for a job
9. The letter that you send with your CV/resume is called:
a cover letter
an application form
a memorandum of intention
10. In the English-speaking world, a CV/resume and its accompanying letter should usually be:
typed or word-processed, both of them
the CV/resume typed or word-processed, the letter hand-written
both of them should be hand-written to reveal your true personality
Test 3: power words (Choose the most appropriate “power word” for each of the skills).
1. Communication skills
diagnose
fabricate
edit
2. Creative skills
originate
administer
win over
3. Management skills
elicit
delegate
program
4. Financial skills
audit
satisfy
explain
5. Research skills
supervise
upgrade
detect
6. Sales skills
close
lecture
overhaul
7. Technical skills
repair
negotiate
budget
8. Teaching skills
shape
guide
operate
9. Management skills
fabricate
coach
direct
10. Sales skills
conceptualize
fashion
sign
Test 4: Past Simple or Present Perfect? (Fill each gap with the past simple or present perfect of the verb in brackets).
As you can see from my curriculum vitae, I … (study) computer programming in the United Kingdom for three years.
After I … (qualify) in 1997, I … (work) for STU in Germany for three years and … (become) fluent in German. Working for STU … (give) me considerable experience in automated billing systems. My responsibilities … (include) overall product design. In addition, I … (work) closely with the customer service department.
In my present position I … (travel) widely in Asia where I … (develop) a regional help network. Recently I … (advise) senior management on the introduction of Internet-based help systems.