- •Е.В. Дводненко
- •Table of Contents
- •Введение
- •Section I. English for telephoning Useful vocabulary for successful telephoning in English
- •Text I. Business Telephoning Etiquette
- •The Business Etiquette of Transferring a Call
- •Appropriate greetings and endings
- •Gathering information
- •Listening skills
- •Suggesting and verifying a course of action
- •Taking notes
- •Dealing with difficult callers
- •Things to avoid when on the phone
- •Practice: Connecting
- •Messages
- •Wrong number
- •Appointments
- •Ordering
- •Text II. Business Telephoning Language
- •Practice:
- •Section II. English for meetings Useful vocabulary for successful meetings in English
- •Text I. Business Meetings Organization
- •Practice: agenda setting
- •Interruptions
- •Agreeing and disagreeing
- •Any other business (aob)
- •Text II. Business Meetings Language Etiquette
- •Practice:
- •Section III. English for negotiations Useful vocabulary for successful negotiations in English
- •Text I. The Art of Negotiations
- •Practice tricky conversations
- •Resolving difficulties
- •Asking for a pay rise
- •Difficult clients
- •Text II. Giving your personal viewpoint
- •Practice:
- •Section IV. English for presentations Useful vocabulary for successful presentations in English
- •Text I. Business Presentations & Public Speaking
- •Practice: Opening
- •Questions
- •Section V. English for business correspondence Useful vocabulary for writing business letters
- •Text I. Business Letter Etiquette
- •Practice
- •Text II. Notes on business correspondence Business Letter Contents
- •1St Check: Look at the text as a whole
- •2Nd Check: Check your text for detail
- •Marlene Leach
- •Layout of Envelopes
- •Practice
- •4. Match the beginnings and endings below and identify which letter a) is a letter of complaint, b) offers an apology, c) is an application for a job.
- •Text III. 20 Tips of Business Writing
- •Text IV. Resumes and Covering Letters
- •Summary
- •11 Tips of Success
- •Additional reading cross cultural business communication
- •Text I. What is Culture?
- •Text III. International Business Etiquette
- •Text IV. Intercultural Communication Tips
- •Text V. Cross Cultural Marketing Blunders
- •Text VI. More Results of Poor Cross Cultural Awareness
- •Text VII. Stereotypes: An Intercultural No-No
- •Involve
- •Text VIII. Business Meeting Etiquette
- •Informal Meetings
- •Text IX. Cross cultural negotiation
- •Text X. Techniques for Resolving Cross-Cultural Disputes
- •Techniques:
- •Text XI. The Business Lunch and Cultural Differences
- •Text XII. Business Card Etiquette
- •Text XIII. Cross Cultural Gift Giving Etiquette
- •Text XIV. Cross Cultural Presentations
- •Text XV. Intercultural Factors When Making International Presentations
- •Text XVI. Cross Cultural Advertising
- •Text XVII. Hurdles to Cross Cultural Business Communication
- •Text XVIII. Cultural Communication across Languages
- •Text XIX. Ten Strategies for Success Abroad
- •Text XX. Cultural Sensitivity in Business
- •Список литературы Основная
- •Дополнительная
- •Интернет-ресурсы
Text II. Notes on business correspondence Business Letter Contents
Business letters are formal paper communications between, to or from businesses and usually sent through the Post Office or sometimes by courier. Business letters are sometimes called "snail-mail" (in contrast to email which is faster). This lesson concentrates on business letters but also looks at other business correspondence. It includes:
letter
memo
fax
email
Most people who have an occupation have to write business letters. Some write many letters each day and others only write a few letters over the course of a career. Business people also read letters on a daily basis. Letters are written from a person/group, known as the sender to a person/group, known in business as the recipient. Here are some examples of senders and recipients:
business ↔business
business ↔ consumer
job applicant ↔ company
citizen ↔ government official
employer ↔ employee
staff member ↔ staff member
There are many reasons why you may need to write business letters or other correspondence:
to persuade
to inform
to request
to express thanks
to remind
to recommend
to apologize
to congratulate
to reject a proposal or offer
to introduce a person or policy
to invite or welcome
to follow up
to formalize decisions
Before writing (as opposed to speaking), you should usually have time:
to plan what you want to say,
to organise the information in a logical manner,
to decide how you are going to express yourself.
After writing, you should build in time to edit your texts (e.g. make improvements and corrections). You should check your text for of the following:
organisation,
register and style,
grammar,
vocabulary,
spelling,
punctuation.
The level of formality depends on:
the type, e.g. a letter may be more formal than an email,
the recipient, e.g. a long-standing customer or someone you do not know,
the message, e.g. a letter of complaint will be different from a sales letter.
Written texts are divided into paragraphs in order to make them easier to read. Breaks between paragraphs give the reader time to stop and think for a moment. By beginning a new paragraph, the writer may be indicating that a new or contrasting idea is being introduced.
A topic sentence is the sentence in a paragraph containing the main idea, from which the rest of the paragraph develops. The other sentences in the paragraph add details, explanation and build up the argument.
Cohesion can be thought of as all the grammatical and lexical links that link one part of a text to another. This includes use of synonyms, lexical sets, pronouns, verb tenses, time references, grammatical reference, etc. For example, ‘it’, ‘neither’ and ‘this’ all refer to an idea previously mentioned. ‘First of all’, ‘then’ and ‘after that’ help to sequence a text. ‘However’, ‘in addition’ and ‘for instance’ link ideas and arguments in a text.
Coherence can be thought of as how meanings and sequences of ideas relate to each other. Typical examples would be: general → particular; statement → example; problem → solution; question → answer; claim → counter-claim.
Punctuation serves a similar purpose in written texts as features of pronunciation (e.g. intonation, stress) serve in spoken discourse. It helps the reader make sense of a text. A text with no punctuation, or incorrect punctuation, can cause confusion or incomprehension for the reader. Correct punctuation saves the reader time and avoids misunderstandings.
Spelling is an important feature of writing. Most importantly, misspelt words can lead to confusion or even stop the reader from understanding the writer’s message. The impact of misspelt words varies enormously depending on the purpose and register of a document. For instance, misspelt words in a formal letter will probably create a more negative impression on the reader than those in an email.
Check each piece of business correspondence twice!